X-Ray Specs, Turning 30, and Achieving Website Success

I was writing the final chapter of my book on website marketing a few weeks ago and was wondering how far I'd progressed with it in the past nine months so I ran a word count. 44559 words.

And you know what this told me? Precisely nothing. Nothing of the tips and advice contained in the book or its likelihood of becoming the next global Bestseller.

Last week I looked in the mirror at the 30 year old staring back at me and thought:

"30? What does this number actually mean though?"

Precisely nothing.

Hey Numb Nuts! Do You Know The Number Of Numbers That Are Numbing Your Thinking?

You do this Numb Nuts Number Obsessing with your website, I know you do. In fact - YOU know you do but guess what - the numbers tell you precisely nothing! Here's some numbers you might be numbing your thinking with:

  • The number of pages viewed on your website every month

  • The number of visitors coming to your website every day

  • The number of your ranking in Google for your most important key phrase

  • The number of your global traffic ranking according to Alexa.com

  • The number of people that signed up to your mailing list yesterday

  • The number of people that visited your website using a Mongolian Internet Service Provider

These numbers mean precisely nothing. On their own they are worthless. Accumulatively they mean slightly more than nothing. Why? Because none of them put cash in your bank account.

Enough Is Enough!

Next time you share war stories with another website owner ask them the question:

"How is your website performing?"

I bet you that not one single person will respond with a comment relating to the most important number of all - PROFIT! I see this all the time in business:

Michael: "How's business going?" Anon: "Yeah, good. Quite good, we're doing okay."

What?! Have these people lost their minds?! Let us consider some better responses:

Michael: "How's business going?" Anon: "Brilliant - we are now operating at twice the level of profitability of last year"

or

Anon: "Last month we made more profit than we made the whole of the first quarter!"

Start to do this with your website - I dare you. Forget the statistics. Bin the hit counters. Throw out the mailing list numbers.

How much profit has your website made you this year? Scared to answer? Don't know the answer? Then surely you're just throwing money away by having one aren't you? You're steering your ship blind-folded.

In fact - you are running on guesswork - the world's most ineffective business fuel.

No Matter How Old You Are You Need To Wear Glasses

Have I finally lost my marbles on this one? No siree. It's true. You need to wear glasses the whole time you conduct business and when you make any decision relating to your website.

You need to wear PROFIT-TINTED spectacles that enable you to focus constantly on whether what you are doing will generate profit for your business.

Wearing your profit-tinted spectacles means that playing the little animated game an associate sent you when you're supposed to be completing that marketing project will be impossible.

Your profit-tinted spectacles work just like X-Ray specs - the only difference is that it's your daily To Do List that gets stripped down to the bare essentials and not the person you look at whilst wearing them.

Pick a number, any number? No, pick profit - it's the best number there is.

Michael Cheney

Author of The Website Marketing BibleTM

About The Author

Download Your FREE Sampler Of The Website Marketing BibleTM Now And Get FREE Bonuses Worth £159 ($288): http://www.websitemarketingbible.com

In The News:

Welcome to the Promoconomy  The New York Times
Enlisted Promotions  Pactrick Air Force Base
Lot 99 Is Site of Promotion for Drivers Who Commute  University of Arkansas Newswire
When no one wants a promotion  Business Standard
Where Can You Advertise for Free?  Small Business Trends

How to Increase Traffic When Your Promotion Budget is Tiny

Writing articles for your site and for the use of... Read More

Time to Tell A Friend

The internet has the capacity, sometimes, to divorce not just... Read More

How To Make Your Online Testimonials More Believable

In order to have more trust in your visitors' eye,... Read More

Free Web Site Traffic ? 4 Keys to Website Promotion

Web site traffic promotion on the cheap is labor intensive... Read More

One In A Million - Make Your Site Stand Out

"One in a million". What do I mean by that?... Read More

Search Engine Optimization in an eCommerce World

Before one can fully understand the importance and necessity of... Read More

10 Ways to Market Your Web Site and Have It Market You

Once your web site is done, it does you little... Read More

Specialty or Niche Directory Submissions

You are an attorney or other service or product provider.... Read More

Improve Your Website In 3 Simple Ways

You may already have thought about the following 3 ways... Read More

(3) Three Traffic Boosting Strategies for Your Website!

Every day, on line marketers are dreaming up new ways... Read More

Why You MUST Have A My Yahoo! Page

Yahoo! allows you to set up your own front page... Read More

Rich Media - Exploring New Territory

Until recently, audio, video, Flash, and static graphics were all... Read More

Kick-Off Your Web Traffic Virus!

Have you noticed lately how savvy webmasters are using simple,... Read More

7 Ways to Promote Your Website Locally

Now that you've built your new website you can sit... Read More

Get Listed at DMOZ

When you are deciding on the major search engine directories... Read More

Cross Promote Online For Maximum Profits

Cross promoting is when two or more businesses promote their... Read More

The High-Impact Viral Marketing Strategies

Viral Marketing is allowing people to giveaway and use your... Read More

Web Site Marketing Techniques Rated

There are many ways to market your web site, both... Read More

Ten Free Ways To Promote Your Website

Often, website owners would like to promote their new business... Read More

3 Reasons Your Website Might Fail To Attract Enough Customers

Virtually all website owners concentrate their efforts and energy into... Read More

How to Get Targeted Web Site Traffic from Other Peoples Sites

Getting targeted web site traffic from other people's websites is... Read More

Marketing Your Website

Market my website? Why should I have to spend time... Read More

Generating Traffic to Your Web Site

When promoting any product or service every hit to your... Read More

Website Promotion: 10 Power Secrets To Keep Your Profits Rolling

Here are 10 power secrets to help your website promotion... Read More

Free Online Advertising: 10 Dynamic Secrets To Make Your Ad Stand Out And Ignite Sales

No matter what you're marketing or promoting, if your Ad... Read More