Driving Traffic to a Crafters Web Site

Ok. So you've got your website done and stocked with your crafts that you have put your heart and soul into. So you sit back and just wait for all those millions of people out there to come and buy. You check your email, check your stat counter and still nothing. Then, you start checking your competitors sites, and look at how many you have to compete against. It just makes you want to scream. Now it's time to get some of the world to look at your site. There are plenty of internet shoppers to go around.

We all know people love getting freebies. I do, I know that. Now you could put some kind of promotion on your site but it still will not drive them there why, because they do not know about your site. My suggestion would be to do a sweepstake. Now I know, we don't like giving things away for free but it will attract visitors and that is what you are looking for isn't it? It does not have to be anything expensive, believe me people are drawn to just about anything just so it is free. Find something you think you can part with. Try one of your less expensive items and put it on a sweepstakes website. These sites are totally free to the person hosting the sweep and you decide the rules. 10 days, 30 days, over 18yrs etc?

Remember draw them to your web site. When you fill out your form for the sweep, don't just say "Send and email and the winner will be drawn at random" Make them be redirected to your site, and then at that page in your site you can have a link to your email.

Now before you do that make sure your site is ready. Pick your item that you will be doing a sweep with. If that is the only one in stock, PLEASE make sure you take it off the catalog page. You don't want to have the item in both the catalog and sweep and find out one day low and behold someone else wants to buy that item and unless you can make another one in record time it's not very good customer service. The next thing is to make a page on your site just for the sweep item. Remember again, draw them to your site.

Set up a contest page. Make sure in that page you have a picture of the item and your rules of the contest as discussed earlier. Don't forget to put a link to your email, sweepers do not want to go hunting around your website to look for a contact page. If you have any other specials running, (example) 25% off your first order, or free shipping, try to include that in your contest page so they are aware you have specials running on stocked items. If they like your item and realize there are other specials they might want to shop while they are there.

Now find some system that will work for you on how you will handle the emails coming in. Can your server handle 500 emails? If not, maybe you should print or write down all the names every other day or so, that way it won't take much of your time each day.

All depending on the time of year (Christmas is best of course) and how long you host the sweep will depend on how many people will visit. I really don't suggest a sweep longer than 30 days.

Good Luck! Happy Sweeping! And many sales to come.

To sign up for our newsletter visit http://www.enchantedstainedglassart.com

Sta ined Glass crafter Marie Sylvester is the author and can be reached for comment about this newsletter or any of her items from her website at [email protected]

In The News:

Welcome to the Promoconomy  The New York Times
Lot 99 Is Site of Promotion for Drivers Who Commute  University of Arkansas Newswire
Packs and Promotions  FC Barcelona
Where Can You Advertise for Free?  Small Business Trends

Grassroots Marketing Campaign

Many people, in a rush to spike sales through the... Read More

Reciprocal Link Exchanges - A Foolproof Technique That Will Never Die

On the Internet, links are very important for websites to... Read More

Five Ways to Increase Your Website Conversion Rate

Though it's wonderful to get all those hits to your... Read More

Promote Your Website Using Articles

Promote your website using articles - Internet is all about... Read More

Web Advertising: 5 Uncommon Ways To Generate Online Business Ideas

Success in business thrives on ideas.The more creative you're the... Read More

Set Your Site on the Right Trajectory by Submitting It to Every Directory

Webmasters across the globe are involved in a race to... Read More

How are Directories Different from Search Engines?

Directories are important to your ranking and success with Search... Read More

Internet Directory Submission, Sure Way To Link Popularity

Most website owners fail to differentiate between a directory and... Read More

How To Get Free Advertising By Giving Away Online Content

Giving away content is a powerful way to get free... Read More

Ten Tips for Promoting Your Website

Well I started out with seven, Free and low cost... Read More

Rich Media - Exploring New Territory

Until recently, audio, video, Flash, and static graphics were all... Read More

Search Engine Submission- Don?t be a cheapskate!

Submitting your website to the main search engines should be... Read More

Why Your Site Needs Fresh, Relevant Content

It is said that content is king, but today 'fresh,... Read More

DIY SEO Part 3, Advertising

We have dealt with the tags so the search engines... Read More

You?ve Created a Business Website: So Now What?

Congratulations! You and your designer have just finished creating your... Read More

Do We Need Web Directories?

WEB DIRECTORIESDirectories play an important role in aiding a site's... Read More

Web Site Promotion: 10 High Powered, Magical Ways To Make Your Web Site Profitable

Are you interested in empowering your website so it will... Read More

Free Website Promotion Guide - Website Promotion Mistakes

When webmasters have created their final master piece, their next... Read More

7 Must Knows for Measuring Web Site Activities

Record keeping measurements for Internet marketing Record keeping tracks money... Read More

What?s in a Name?

Behind every good web page are codes only the search... Read More

Reach Your Web Site Goals By Attracting the Right Visitors (Part 2 of 2)

An important question to answer when creating or revising a... Read More

Why You MUST Have A My Yahoo! Page

Yahoo! allows you to set up your own front page... Read More

Local Business Website Promotion - How to Skyrocket Your Business with Area Specific Traffic

If you are a local business that gets most of... Read More

Cant Write Articles For Links? Write code!

If you've subscribed to an seo newsletter for longer than... Read More

How To Ignite Your Sales

If you own a website, you definitely want to improve... Read More