How Do I Promote My Website?

If you are a small business owner with a website, chances are you have wondered how best to promote it. You might wonder if people are going to be able to navigate to it or if it will be popular. Of course, you've heard you need to submit to search engines, but which ones? How many? The more the better, right?

Wrong. In fact, if you have been trying to promote your website by making sure that it is listed with each one of the 500-plus search engines out there, you have only been wasting your time.

The fact is, over 93 percent of traffic on the web passes through only the top ten search engines and directories ? you know, the major ones, like Google, Yahoo, and Ask.com. Only 6 percent passes through other, non-major search engines. If you are already listed with the 10 most popular engines, you have exhausted that route to website promotion.

So what else can you do to promote your website? Take advantage of reciprocal links. Reciprocal links are established when you make an agreement with another website that you will establish links to it on your site and vice-versa.

For example, if you own a dog-training service, possible reciprocal link websites would include manufactures of dog foods, training tools, and local vets or pet groomers. That way, their customers become aware of your unique services, and you get increased exposure.

When targeting sites for reciprocal links, think big, not small. Why link to a bunch of sites with much less traffic than yours? Target sites that have more traffic than yours. Of course, there is nothing wrong with establishing a few links to smaller sites ? after all, reciprocal links are intended to help both websites succeed.

When considering website promotion, do not neglect the design aspect. Make your site attractive, professional, and above all else user-friendly, follow the steps set forth above and watch the volume and quality of your web traffic grow.

Alan Richardson publishes "Successful Marketing Strategies" an informative newsletter full of internet marketing strategies. He is also the owner of Home Business Discovery where you will find informative articles about internet marketing and get a Free subscription to "Successful Marketing Strategies".

In The News:

The Great Blog Promotion Adventure  Business 2 Community
Camera, location, promotion  Travel Trends Today

You?ve Created a Business Website: So Now What?

Congratulations! You and your designer have just finished creating your... Read More

Ten Reasons Why People Dont Buy From You

Here's ten simple yet POWERFUL ideas for you to reflect... Read More

6 Ways to Keep Them Coming Back

It is estimated that it can take the average consumer... Read More

Developing a Profitable Web Business Concept

The first step to starting a profitable online business of... Read More

How To Turn Your Clients Into Raving Fans

So, you don't have a multi-million dollar advertising campaign? You... Read More

Why Running Contests Can Help You Attract and Retain Quality Community Members

Assuming that it is legal to do so in your... Read More

Internet Promotion: 20 Phenomenal Ways To Make More Money From Your Customers

If you desire to succeed in internet promotion, you must... Read More

How are Directories Different from Search Engines?

Directories are important to your ranking and success with Search... Read More

Submitting Your Website With Web Promotion Services

Once you have built and uploaded your home business website... Read More

Avoid Search Engine Blacklisting

The best way to avoid being blacklisted by the search... Read More

Cant Write Articles For Links? Write code!

If you've subscribed to an seo newsletter for longer than... Read More

Free Website Promotion Guide - Website Promotion Mistakes

When webmasters have created their final master piece, their next... Read More

Successful Promotion is a State of Mind

Every good marketing plan should have a section on ongoing... Read More

Dont Put All Your Promotion Eggs In The SEO Basket

One of the most frequent questions I get asked by... Read More

Seecrets on Website Promotion: Results of Open Source Marketing Plan after 2 Months

This author's open-source marketing plan, as announced on June 29,... Read More

Make Sure The World Sees Your Website

You have spent hours creating a HTML masterpiece, you have... Read More

How To Ignite Your Sales

If you own a website, you definitely want to improve... Read More

Ineffective and Unethical Web Site Promotion Methods

In this article I discuss some ineffective and/or unethical website... Read More

The Power of Testimonials - Unleash the Marketing Prowess of Credibility

Creating a sense of credibility for your product and website... Read More

How to Get Unlimited Free Advertising

The opportunities for getting free advertising for your product or... Read More

Building Online Visibility: A Three-Point Plan For Any Business

The latest trend in online marketing focuses on local search.... Read More

Ten Tips for Promoting Your Website

Well I started out with seven, Free and low cost... Read More

SEO 101 ? The Basics of How to Get to the Top of the Search Engines

Depending on your site's subject... Read More

How to use Free Website Submission Services

After you have built your website the next natural step... Read More

The Quest In Advertising Your Website

Website advertising, the unending quest of every website owner. And... Read More