How Do I Promote My Website?

If you are a small business owner with a website, chances are you have wondered how best to promote it. You might wonder if people are going to be able to navigate to it or if it will be popular. Of course, you've heard you need to submit to search engines, but which ones? How many? The more the better, right?

Wrong. In fact, if you have been trying to promote your website by making sure that it is listed with each one of the 500-plus search engines out there, you have only been wasting your time.

The fact is, over 93 percent of traffic on the web passes through only the top ten search engines and directories ? you know, the major ones, like Google, Yahoo, and Ask.com. Only 6 percent passes through other, non-major search engines. If you are already listed with the 10 most popular engines, you have exhausted that route to website promotion.

So what else can you do to promote your website? Take advantage of reciprocal links. Reciprocal links are established when you make an agreement with another website that you will establish links to it on your site and vice-versa.

For example, if you own a dog-training service, possible reciprocal link websites would include manufactures of dog foods, training tools, and local vets or pet groomers. That way, their customers become aware of your unique services, and you get increased exposure.

When targeting sites for reciprocal links, think big, not small. Why link to a bunch of sites with much less traffic than yours? Target sites that have more traffic than yours. Of course, there is nothing wrong with establishing a few links to smaller sites ? after all, reciprocal links are intended to help both websites succeed.

When considering website promotion, do not neglect the design aspect. Make your site attractive, professional, and above all else user-friendly, follow the steps set forth above and watch the volume and quality of your web traffic grow.

Alan Richardson publishes "Successful Marketing Strategies" an informative newsletter full of internet marketing strategies. He is also the owner of Home Business Discovery where you will find informative articles about internet marketing and get a Free subscription to "Successful Marketing Strategies".

In The News:

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Olive Garden website glitches during Lifetime Pasta Pass promotion  Yahoo FinanceOlive Garden's Never Ending Pasta Pass sold out "instantly." But some fans experienced glitches.
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SC/ST govt staff promotion: apex court upholds validity of Karnataka law  The HinduOn March 6, a Bench of Justices U.U. Lalit and D.Y. Chandrachud reserved its judgement on a series of petitions.
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Critical evaluation of the validity of drug promotion materials in Eth | DHPS  Dove Medical PressHaftom Gebregergs Hailu,1 Mengistie Yirsaw Gobezie,2 Teshager Aklilu Yesuf,2 Birhanu Demeke Workneh2 1School of Pharmacy, College of Health Sciences, ...
DEAL: UAG offers 25% off site-wide promotion  Phandroid - News for AndroidUAG is slashing the prices on all of its products, offering a 25% discount on everything available through its website.
Windows 1.11 is a Promotion for “Stranger Things”  Thurrott.comLast week, Microsoft began mysteriously teasing the first version of Windows on Twitter. Now we know why. It's just a TV show tie-in. “Introducing the all-new ...
Former UFC site coordinator Burt Watson launching own MMA promotion  FanSidedBurt Watson, who was the popular site coordinator for the UFC for nearly 15 years, is launching his own MMA promotion, with the first event coming June 15.
Chili's Denied Meagan Hunter a Promotion Because She Needed to 'Dress More Gender Appropriate'  ACLUMeagan Hunter loved her job as a server at Chili's Grill & Bar in Phoenix, Arizona — and she excelled at it. She was thrilled when her supervisors suggested that ...
Gulf Coast Idol Official Promotion Rules 2019  WLOXOne Silver Ticket will be awarded to the overall winner of Gulf Coast Idol 2019, which will give the winner a one-on-one audition at an American Idol judge city in ...
Ametros Announces the Promotion of Nicole Sauk to Chief Financial Officer  Business WireWILMINGTON, Mass.--(BUSINESS WIRE)--Ametros has promoted Nicole Sauk to Chief Financial Officer. In addition to leading the finance and operations teams ...
Boohoo broke advertising rules by promoting time-limited offers that did not actually expire  iNewsFashion retailer Boohoo has been found to have broken advertising rules by using “misleading” limited-time offers that did not end when the countdown clock hit ...
ISPs call Mozilla ‘Internet Villain’ for promoting DNS privacy  Naked SecurityThe UK Internet *Service* Providers Association (ISPA) has provocatively shortlisted Mozilla for the sort of award that, on the face of it at least, no tech company ...
Apple wants more iPhone owners to upgrade to the XR and XS — and it just unveiled a new promotion in time for the holidays  Business InsiderApple is offering up to $100 extra in credit when you trade in an old iPhone for a new one.
2020 iPhone Leak Reveals 120Hz ProMotion-Style Display  ForbesApple's most exciting iPhone upgrade in generations has been revealed...
A new startup helps podcasts get promoted on other podcasts  The VergePodcast startup RedCircle is officially launching today with a focus on helping small shows grow. Its first step is releasing a feature that assists podcasters in ...
Barnsley promotion parade dubbed ‘most depressing thing ever seen’ after rain pours down on open top bus as it  The SunBARNSLEY'S promotion parade has been dubbed the "most depressing thing ever" after rain poured down on their open-top bus as it passed through a ...
Sephora's Massive $88 Off Promotion Was A Glitch And Now Canadian Customers Are Outraged  NarcitySephora's Massive 88off promo code yesterday was a fake and now Canadians who took advantage of the deal are pissed.
LinkedIn and the art of boastful self-promotion  Financial TimesHarry Barnes runs a Twitter account called The State of LinkedIn with more than 100,000 followers. On it, he tweets a curated selection of the most egotistical, ...
Promotion to FA Womens Super League confirmed for Man Utd Women  Manchester UnitedManchester United Women have confirmed a top-flight place for next season with three games to spare.
Legal recourse rarely best for those overlooked for workplace promotion  Law Society of Ireland GazetteA Philip Lee briefing note by Patrick Walshe has warned that legal recourse is rarely the best option for those who feel overlooked for workplace promotion.
Emirates Post warns residents of fake promotion | Uae  Gulf NewsA scam doing the rounds on UAE social media offers Samsung Galaxy S10 phone as a prize.
European Film Promotion elects new board of directors  Screen InternationalFilm institute network European Film Promotion (EFP) has elected a new board of directors at its general assembly at the Cannes Film Festival, with six women ...
Hanes and Michael Jordan Celebrate 30-Year Partnership with Special Trading Card Promotion to Commemorate Anniversary  Business WireWINSTON-SALEM, N.C.--(BUSINESS WIRE)--Michael Jordan and Hanes? Nothing else feels so right – for three decades. Hanes is celebrating 30 years with ...
IL-6 and ovarian cancer: inflammatory cytokines in promotion of metast | CMAR  Dove Medical PressIL-6 and ovarian cancer: inflammatory cytokines in promotion of metastasis Landon Browning,1,* Megha R Patel,2,* Eli Bring Horvath,3 Ken Tawara,3,4 Cheryl L ...
Top 8 Content Promotion Tools, Tricks and...  Vertical MeasuresNowadays, every company utilizes *content* marketing. To give your *content* a fighting chance to be found by your audience, a promotion strategy is critical.
Transit and Parking Has New Promotion, New Maps, Added Website  University of Arkansas NewswireThe Transit and Parking Department has several endeavors in the works to better connect with students and employees with information about the transit system ...
Romania launches new tourism promotion video  Romania-Insider.comThe Tourism Ministry has launched a new video promoting Romania as “an ideal destination for 365 days of holiday a year.” The country is also described as “a ...
Air Force selects 1434 in senior master sergeant promotion cycle  Air Force LinkAir Force officials have selected 1434 master sergeants for promotion to senior master sergeant out of 13316 eligible for a selection rate of 10.77 percent in the ...
Spotify’s free Google Home Mini offer extends to Canada  9to5GoogleSpotify and Google have been partnering up for quite some time now on giving away free Home Minis to Premium subscribers of the popular music *service*. Now ...
SOLD.com Expands Promotion of its Proprietary Home Selling Recommendation Engine Offering into Five New Markets  Business WireSOLD.com, a first-of-its-kind educational resource and proprietary recommendation engine for homeowners researching and evaluating the many ways to se.
Promotion: Donʼt miss HOTCO 2019  Budapest Business JournalWhy no real estate developer can afford to miss HOTCO – the region's hotel real estate development and investment conference.
Antonietta Rozzi, Japan Yoga Niketan among recipients of 2019 PMs Award for promotion of Yoga  Business StandardAntonietta Rozzi of Italy, Japan Yoga Niketan, Swami Rajarshi Muni of Life Mission, Gujarat, and Bihar School of Yoga, Munger, are the recipients of the 2019 ...
Are You Promoting Your Content? Here's Why (And How) To Do It  Forbes NowMany *content* marketers fail to promote their *content*, and end up missing a huge chunk of ROI because of it. But why is this the case? And what's the right way to ...
Ottawa is ‘looking into’ New Brunswick’s cheerful promotion of pot  Macleans.caCannabis NB's website shows happy people and touts weed as a part of poker games and a 'girls' night out'. But the feds have stepped in and changes are ...
Career Challenge: Position Yourself For A Promotion In 15 Days  ForbesOne hundred consecutive months of job gains have given way to the tightest labor market in recent history, putting you in the best possible position to go after ...
EDITORIAL: Promotion of EagleEye app necessary for campus safety  Marquette WireThere will always be many happenings on campus that may cause promotions to get lost in the “noise.” However, students safety should take precedent over ...
Top 4 Tips for Creating High Engagement LinkedIn Posts  Search Engine JournalMost LinkedIn *content* is either boring or outrageously cheesy, neither of which people want to consume. Here's how to generate high engagement on LinkedIn.
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Promotion of Safe Nanotechnology through Global Networking | Event  Cordis NewsThis 2-hour workshop is being held in the framework of the EUROTOX 2019 congress, which will run from 8–11 September 2019 at Finlandia Hall.
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