If You Build It, They Will Come?

Many of you will remember the line from the movie Field of Dreams, "If you build it, they will come." Many businesses apply this methodology to their business model. I can't tell you how many times I've come across this misnomer in dealing with hosting and web design customers. They figure, "I've got a website now. The customers will start to buy my stuff. I can wait for the orders to start coming in." A few months later they call to complain that it isn't working and it must be something wrong. When I ask them what they have done to get customers, a lot of times they don't know what to say because they never thought of that approach. If we pause to think about the build and wait approach for a moment, we will soon see the error in this idea. Unlike a physical location, where you have customers driving or walking by all the time, online businesses need some way to attract traffic and customers to their website. In this article we will discuss a few methods that can be employed to bring customers to your website.

Search Engines

Getting listed in the search engines is usually a good place to start. There are two ways to get listed in the search engines; Pay-Per-Click placement, and organic search engine results. Depending on the industry and online competition, PPC placement can be a very inexpensive or very expensive way to attract customers to your website. If the cost per click starts to get high, be very careful, you could spend a lot of money and not be able to recoup those costs in sales.

Getting into the search engines themselves is quite another task, left for another article. There are many websites and articles that detail the process needed.

Advertising

Doing some type of advertising is absolutely necessary to gaining customers. Many times I hear "I can't afford to pay for advertising." My response is "How can you afford not to?" Owning a small business myself I know how intimidating advertising can be. However, there are a few methods of advertising that require little investment which I will discuss

-Direct Mail
There are many companies that offer postcard printing and mailing services at VERY affordable rates. Now the goal is to only send mailings to your target audience and avoid sending to those who wouldn't be in interested. This will maximize the success and minimize the cost of your mailing.

-Press Coverage
Getting your local media outlet to do an article on you can be a great way to get some local customers. Many newspapers like covering these local stories. Prepare a press release and follow up with a personal phone call to the reporter that usually handles these types of stories.

-Build a Sales Team
Now, the sales team I'm referring to isn't the one that sits in an office and cold calls people all day. Get rid of that overhead and get your friends, acquaintances, and family to "Sell" your product for you. Offer a good commission if they make a sale, and you'll have others doing the work for you. A good side effect of this is you've got lots of people spreading the hype about your business.

-Message Boards
Get out on the message boards and be active. Put you web site link in you signature and make good posts. It is much better if you are genuine in your postings, than if you just post the get your signature listed.

Good Service

If you provide an excellent product with excellent service the customers you've already gotten will help spread the word. Remember, it can't be just good service it needs to be next-level service. Service they don't usually receive. An impressed customer is priceless.

To sum it all up

Now the items discussed in this article are by no means the only things will work, and won't be a guaranteed method. A concerted effort of these tactics will bring customers to your site. If you work hard, keep focus and stay on the cutting edge you can have an advantage over your competition and be successful.

Scott is the owner and head designer for Smith-Concepts a successful web development firm. Related Links: http://www.smith-concepts.com

In The News:

Welcome to the Promoconomy  The New York Times

How Popular Are You,... Online That Is?

With the web today you "sorta haveta" have a rank... Read More

Can What You Dont Know About Web Analytics Hurt Your Site? Yes is an Understatement!

Web analytics. Don't worry, it's not as boring as it... Read More

How To Obtain Free Advertising For Your Online Business

The beauty of the Internet is that it allows you... Read More

Why Running Contests Can Help You Attract and Retain Quality Community Members

Assuming that it is legal to do so in your... Read More

Make That Website Visitor Stick Around: Youve Got 30 Seconds!

Yes indeed, that's all you've got, 30 seconds to make... Read More

Avoid These Common Mistakes With Your Links...

Links are the main pillar of your website. To navigate... Read More

You?ve Created a Business Website: So Now What?

Congratulations! You and your designer have just finished creating your... Read More

Get Ahead on the Web: How To Bring Visitors To Your Website - For Free!

Search engine optimisation ? it's the holy grail of website... Read More

Fight For Online Visibility

Would you like to prevent Internet users from visiting your... Read More

New Websites Can Now Make A Dent In The Ever Growing Internet through Effective Advertising

Delivering Quality Traffic to your website is essential in helping... Read More

6 Ways to Keep Them Coming Back

It is estimated that it can take the average consumer... Read More

Seecrets on Website Promotion: Results of Open Source Marketing Plan after 2 Months

This author's open-source marketing plan, as announced on June 29,... Read More

Make Sure The World Sees Your Website

You have spent hours creating a HTML masterpiece, you have... Read More

Internet Marketing and Getting Your Site Noticed

You may have created and established the best Web site... Read More

Online Promotional Strategies For Start Up Entrepreneurs

As a small business owner are you looking at promotional... Read More

Website Promotion: 10 Sure-Fire Tactics To Sell Your Back-End Products

A back-end product is a product that you attempt to... Read More

Search Engine Optimization in an eCommerce World

Before one can fully understand the importance and necessity of... Read More

Internet Directories to Improve Link Popularity

Description: one way of jumpstarting you link campaign is to... Read More

The Power of News!

Have you even been to CNN's website? Odds are you... Read More

FFA / Reversed Marketing

Have you ever submitted your ad to an FFA page?... Read More

Secret PopUp Technique - Can Drive Thousands Of Targeted Visitors To Your Web Site

I think you all know that buying pop ups in... Read More

Using Free For All Links Pages as an Effective Marketing Tool

Free For All Links Pages have been given a bad... Read More

Joint Venture 101 - The Quickest Way To Build Your eBusiness (PART 1)

This article reveal the same techniques that many Internet marketing... Read More

Give Me Quality Over Quantity Every Time

In the early days of developing my home business, I... Read More

Improve Your Website In 3 Simple Ways

You may already have thought about the following 3 ways... Read More