If You Build It, They Will Come?

Many of you will remember the line from the movie Field of Dreams, "If you build it, they will come." Many businesses apply this methodology to their business model. I can't tell you how many times I've come across this misnomer in dealing with hosting and web design customers. They figure, "I've got a website now. The customers will start to buy my stuff. I can wait for the orders to start coming in." A few months later they call to complain that it isn't working and it must be something wrong. When I ask them what they have done to get customers, a lot of times they don't know what to say because they never thought of that approach. If we pause to think about the build and wait approach for a moment, we will soon see the error in this idea. Unlike a physical location, where you have customers driving or walking by all the time, online businesses need some way to attract traffic and customers to their website. In this article we will discuss a few methods that can be employed to bring customers to your website.

Search Engines

Getting listed in the search engines is usually a good place to start. There are two ways to get listed in the search engines; Pay-Per-Click placement, and organic search engine results. Depending on the industry and online competition, PPC placement can be a very inexpensive or very expensive way to attract customers to your website. If the cost per click starts to get high, be very careful, you could spend a lot of money and not be able to recoup those costs in sales.

Getting into the search engines themselves is quite another task, left for another article. There are many websites and articles that detail the process needed.

Advertising

Doing some type of advertising is absolutely necessary to gaining customers. Many times I hear "I can't afford to pay for advertising." My response is "How can you afford not to?" Owning a small business myself I know how intimidating advertising can be. However, there are a few methods of advertising that require little investment which I will discuss

-Direct Mail
There are many companies that offer postcard printing and mailing services at VERY affordable rates. Now the goal is to only send mailings to your target audience and avoid sending to those who wouldn't be in interested. This will maximize the success and minimize the cost of your mailing.

-Press Coverage
Getting your local media outlet to do an article on you can be a great way to get some local customers. Many newspapers like covering these local stories. Prepare a press release and follow up with a personal phone call to the reporter that usually handles these types of stories.

-Build a Sales Team
Now, the sales team I'm referring to isn't the one that sits in an office and cold calls people all day. Get rid of that overhead and get your friends, acquaintances, and family to "Sell" your product for you. Offer a good commission if they make a sale, and you'll have others doing the work for you. A good side effect of this is you've got lots of people spreading the hype about your business.

-Message Boards
Get out on the message boards and be active. Put you web site link in you signature and make good posts. It is much better if you are genuine in your postings, than if you just post the get your signature listed.

Good Service

If you provide an excellent product with excellent service the customers you've already gotten will help spread the word. Remember, it can't be just good service it needs to be next-level service. Service they don't usually receive. An impressed customer is priceless.

To sum it all up

Now the items discussed in this article are by no means the only things will work, and won't be a guaranteed method. A concerted effort of these tactics will bring customers to your site. If you work hard, keep focus and stay on the cutting edge you can have an advantage over your competition and be successful.

Scott is the owner and head designer for Smith-Concepts a successful web development firm. Related Links: http://www.smith-concepts.com

In The News:

Welcome to the Promoconomy  The New York Times
Lot 99 Is Site of Promotion for Drivers Who Commute  University of Arkansas Newswire
Packs and Promotions  FC Barcelona
Where Can You Advertise for Free?  Small Business Trends

X-Ray Specs, Turning 30, and Achieving Website Success

I was writing the final chapter of my book on... Read More

Do Not Build A Website Until You Have Researched Your Keywords

Imagine that you have a $25,000 marketing budget for your... Read More

SEO - How Fast Do You Want To Get To The Top?

Search engine optimization by some is considered a science and... Read More

How To Stop Your Site Disappearing Into The Void

Repetition is the key to getting your adverts and promotion... Read More

8 Killer Ways to Improve the Effect of Testimonials on Your Customers!

Every web business should be using testimonials. Testimonials are extremely... Read More

Get Ahead on the Web: How To Bring Visitors To Your Website - For Free!

Search engine optimisation ? it's the holy grail of website... Read More

Banners You Cant Ignore

Some "experts" say they don't exist. Apparently we have become... Read More

Criteria For Selecting Good Directories!

Directories are the best means for getting related links and... Read More

Website Development and Promotion Tips for Internet Marketing at Home

Managing your online business from home is a great way... Read More

Unlock Your Prospects Mind From The Inside

A prospect's mind is an intimate place... Read More

Search Engine Submission- Don?t be a cheapskate!

Submitting your website to the main search engines should be... Read More

One Way Link Building Campaigns

This article explains in detail the various issues related to... Read More

How to Advertise on the Internet

Do you want to reach millions of potential customers for... Read More

Promote Your Website: Search Tools

Many companies after spending a substantial amount of money on... Read More

10 Ways To Extend The Reach Of Your Site

Successful websites extend their reach far and wide! They build... Read More

Internet Advertising Solutions: 10 Things To Barter For, Before Buying

Before you spend your hard earned money, why not first... Read More

How Important are Back Links?

When setting up your website for SEO (Search Engine Optimization)... Read More

Website Promotion: 10 Electrifying Tactics To Boost Your Profits

Is your business lagging behind?Are you frustrated?Cheer up.Here are 10... Read More

How To Use Banner Ads Effectively

It's no big secret that banner ads have become less... Read More

Free Advertising Techniques

The most successful advertising is obviously expensive. There are ways... Read More

About Testimonials and Customer Focused Sites

Think about it, when you browse any web site, you... Read More

Why You Should Market Your Website

One of the great advantages of advertising and marketing on... Read More

How to Write Effective Web Copy

Writing effective web copy begins with an understanding of what... Read More

Web Site Promotion: 42 Deadly Ad Copy Sins To Avoid, To Ensure Rapid Success

Most people who are not doing well on the internet... Read More

7 Powerful Tips on Creating Good Content for Your Website

So what is all the talk about having a lot... Read More