Promote Your Website: Search Tools

Many companies after spending a substantial amount of money on the development of their websites assume that once the website is published on the Internet, people will flock onto it and, therefore, do not take website promotion as seriously as the development part of it. Today, with millions of websites around, no matter how great your website is, if you don't promote it effectively, you will not get the visibility that your site deserves.

Effective promotion of a website starts with submission of the site to various search tools available on the Internet. There are two different types of search tools: search engines and directories. Search engines index their listings based on the information retrieved by their spiders that crawl through the Internet following links constantly looking for new websites. The directory listings are compiled by human editors from the URLs submitted to the directory. If your website is listed in the directories you can be sure that the spiders of different search engines sooner or later will index your site. That's why you should start submitting your website first from search directories.

Search Directories

Among all the search directories available on the Internet, Yahoo! and DMOZ are the most important ones.

Open Directory Project or DMOZ

DMOZ is the second largest human compiled search directory on the Internet after Yahoo! Open Directory Project is a huge web directory of Internet resources. All submission to the directory is evaluated by volunteer editors. There is no fee to be paid to get an inclusion in the directory. As a human edited directory it might take more than a month to get your site evaluated. Once you are listed in the DMOZ, within two weeks to two months your website will start appearing on search engines like AOL Search, Teoma, HotBot, Google, Lycos, AllTheWeb, Excite, Go2Net and a number of regional search engines. At present around 354 different search engines and portals use data from Open Directory Project. This is one of the main reasons why you must consider submitting your website to DMOZ.

Submitting your site to directories is a bit trickier then submitting to search engines.

Following rules are common for almost all directories:

- Check to see if your website is already in the directory

- Write an objective description of your website

- Search out the specific subcategory from the directory hierarchy

- Follow the rules of submission as specified

Make sure you follow these rules while adding your website in DMOZ. This will improve your chance to get your website accepted and reduce the processing time.

Yahoo!

Yahoo! is by far the number one destination for Internet surfers. Although the search results for Yahoo! is provided by Google, many people still prefer to browse through Yahoo! directory to find whatever they are looking for. This makes an inclusion to Yahoo! directory quite valuable for ecommerce sites. Yahoo! presently charges yearly fee of US $299 for each web site submitted. The fee is nonrefundable, which means if for some reasons Yahoo! declines to add your website in its directory you will not get your money back! The only thing Yahoo! guarantees is that the editors will look at your submission within seven days and send you an answer.

Should you consider submitting your site to Yahoo!? It all depends on the kind of business you are in. Some sites receive an overwhelming number of traffic from Yahoo!, others hardly receive anybody. My suggestion: list your website in Yahoo! directory for a year and see the outcome. If you feel comfortable with the result you are receiving ? continue. If the result is not satisfactory you can always cancel their service after one year.

LookSmart

Although it is the third largest directory on the Internet as a search portal LookSmart is not that popular. However, it provides directory listings to MSN search, About.com, Infospace, Inktomi and others. It is probably still the best way to get high ranking in MSN search. LookSmart is a fee based service. You pay US $49 submission fee for the site review by their editors and 15 Cents for each click through. Pay per click minimum monthly payment is US $15.

For noncommercial sites LookSmart has a partner directory named "Zeal". Zeal is a community directory for Internet surfers. To submit a site to Zeal you first have to become a member by passing a quiz test. The reason I am mentioning Zeal here is ? you can actually submit noncommercial portion of your site to Zeal and receive an appearance in all of the places that LookSmart listings show up, without paying a pay-per-click fee.

Other Directories

Other small but notable directories that you should consider are joeAnt, GoGuides and Gimpsy. Don't expect large traffics from these directories; however, they will help enhance your link popularity. Link popularity is a concept which means- how many sites have links pointed towards your website. Link popularity is important because your website's rank in the search results depends on it in a big way.

Search Engines

Search engines use special programs to crawl the Internet and index web pages. These robot programs are called "Bot" or "Spider". Spiders crawl up the Internet using links. That's why it is so important to have back links to your website. When you make a search, the search engines show you the results that are retrieved from the servers, where all the indexed web pages are cached. Only when you click on a link from the search result you see the real web page.

The most important search engines are Google, Altavista, AllTheWeb, Teoma, Lycos and MSN, HotBot, AOL Search, etc. Google

No doubt that Google is the best search engine available on the Internet today. According to Google, they have indexed over 3.5 billion pages up to now! More Internet surfers are prone to use Google because it has great search enhancing functions, and you can always expect relevant and quality search results.

You can submit your link using Googles Add URL page located at http://www.google.com/addURL.html. However, if you have links pointing towards your site on other websites, you can be sure that Google's spider, Googlebot will eventually come and index you site. Contrary to popular believe once your site is indexed, there is not need to resubmit your pages to Google, even if you updated the pages. If, although it is not necessary, you submit your website to Google, submit only the index page, it will find the rest of the pages using the links anyway. Altavista

Once powerful, Altavista started to loose grounds to other search engines in a big way. Submitting to Altavista is fairly simple! From the home page click on the "Submit a Site" located at the bottom of the page. There are two choices for you: either you can choose the "Basic Submit" service, which is free or for an immediate inclusion, you can choose the "Express Inclusion" service.

To prevent automatic submission of URLs, on the submission page Altavista added submission code that has to be inserted manually along with the URL. The Express Inclusion service costs US $39 for the first URL for six months.

AllTheWeb

This search engine is becoming quite popular lately. It has a very large database. AllTheWeb has very sophisticated search functions like searches for pages linked to a given page, searches within URLs or page titles, and searches limited by page size. It provides search results and technology to Lycos and Ebay. Submission to AllTheWeb is quite easy. Use the following link page to submit your URL: http://www.alltheweb.com/add_URL.php If you need an express inclusion, you have to use "Lycos InSite" service of Terra-Lycos. The rate is US $35 for a full year inclusion.

Teoma

If you care about Teoma, a much hyped search engine, which is actually an additional search engine of Ask Jeeves, you can use its paid inclusion program located at http://ask.ineedhits.com/sitesubmit.asp?id=30270. It charges US $30 per year for first URL and US $18 for additional each.

Inktomi

You may not heard about Inktomi, but many popular search engines use the results from Inktomi such as AOL, Excite, Go.com, HotBot, IWon, Overture to name a few. For secondary search result even MSN uses it! Yahoo! recently bought Inktomi. Which means that very soon even Yahoo! might give priority to the search results coming from it. Inktomi provides a paid inclusion service. Inktomi sells its inclusion service exclusively through its reseller partners. You can find them over here: http://www.inktomi.com/products/web_search/submit.html The fee is US $39 per URL for a year and US$25 for subsequent URLs.

Nowshade Kabir is the founder, primary developer and present CEO of Rusbiz.com ? a Global B2B Exchange with solutions to create e-catalog, Web store, business process management and other features to run a business online. You can read various articles written by Nowshade Kabir at http://ezine.rusbiz.com.

In The News:


SaukValley.com

Upload started: Longtime Sauk employee to reveal new site, get promotion
SaukValley.com
DIXON – Talk about an audition. Shortly after Eric Epps, interim director of information services at Sauk Valley Community College, reveals the school's new website to the Board of Trustees on Monday night, the board will be asked to approve removing ...


Married people ruin everything, even a single person's chance to get airline miles
Quartz
Married couples and other travelers found a promotion on US dating site Match.com so irresistible that they signed up in such numbers that the site canceled subscriptions of what it deemed fraudulent accounts, the Wall Street Journal reports (paywall).


Consumerist

Married People Ruin British Airways Promos By Flooding Dating Sites For Singles
Consumerist
The Match.com promotion offered 150 British Airways frequent flier points for every dollar spent by a new member on the dating site. While Match is only intended to be used by singles, that didn't stop married travelers from trying to rack up points ...


BGR

Samsung might offer a Galaxy S8 promotion that we've never seen before
BGR
A new report from Korea says that Samsung may be considering a bold marketing move for the upcoming Galaxy S8: unconditional refunds after up to three months of use. Don't Miss: Uh oh, the Curiosity rover's wheels are starting to fall apart. That's ...

and more »

If Leeds United Miss Out On Promotion, They Must Sign These Players – Neil Redfearn
Inside Futbol
Neil Redfearn feels that Leeds United should look to make two key additions to the squad if they do not win promotion to the Premier League this season. Garry Monk has the Whites sitting in fourth spot in the Championship table and on course to book a ...

and more »

snopes.com

Cheerios Gives Away 1.5 Billion Wildflower Seeds in 'Save the Bees' Promotion
snopes.com
General Mills partnered with a Canadian company, Veseys Seeds Ltd., to distribute the seeds via a web site adorned with a cut-out silhouette of the Honey Nut Cheerios mascot, Buzz the Bee, whose image was temporarily removed from cereal boxes in early ...

and more »

Herald Scotland

Heritage guardians move to protect Edinburgh's World Heritage Site
Herald Scotland
The management plan includes a new new voluntary shared repairs service and improving the promotion of existing grant programmes to continue the strong tradition of conversation and preservation in the site. Adam Wilkinson, director of Edinburgh World ...

and more »

Mac Rumors

Apple Pay Japan 'New Life' Promotion Brings Support For Six New ...
Mac Rumors
Apple today posted a limited-time promotion on its Japanese site for its "New Life" campaign, which allows customers using certain...

and more »

NK News

North Korea launches intranet-based tourism promotion website
NK News
Pyongyang has recently launched what it says is the “highly popular” Kwangwang website, an apparently intranet-based tourism website which allows North Koreans to plan holiday itineraries. Existing as it does on North Korea's private intranet, the ...


MediaPost Communications

Adobe Builds Engine To Manage, Serve Promotional Offers Across ...
MediaPost Communications
Offer Management, an unofficial name for a proof of concept that allows marketers to manage promotional offers across a variety of media, debuted Wednesday.

and more »
Google News

Free Advertising the Smart Way

Your biggest asset when becoming an internet marketer is to... Read More

Driving Traffic to a Crafters Web Site

Ok. So you've got your website done and stocked with... Read More

Specialty or Niche Directory Submissions

You are an attorney or other service or product provider.... Read More

The Importance of Page Content

The Importance of Page ContentThe content of a page is... Read More

The Reality of Linking

On a regular basis I receive e-mail through all my... Read More

Restaurant Website Promotion - How to Boost Your Business Using Tested Online Marketing Tactics

Being a restaurant owner means you are always interested in... Read More

Novel Free-For-All Idea

Almost anyone who has tried submitting to free-for-all sites will... Read More

How Important are Back Links?

When setting up your website for SEO (Search Engine Optimization)... Read More

7 Ways to Promote Your Website Locally

Now that you've built your new website you can sit... Read More

Freebie Promotions - How Giving Away Free Stuff Can Boost Your Business

Everybody Loves A Freebie!It's true! Who doesn't like to get... Read More

DMOZ - Is it Still Worth the Submission Time?

DMOZ is known all over the internet as being the... Read More

Culture and Website Localization

Culture and Website Localization With the rise... Read More

10 Shocking Ways To Energize Your Sales

1. Start your own internet radio station. It could be... Read More

Website Promotion ? The Power of Writing Articles

I've been operating two small retail Websites for several years... Read More

How to Increase Your Website Traffic in 3 Easy Steps

Promoting your website might seem like an enormous task that... Read More

Whats Wrong With Your Promotions?

How many times have you been frustrated with your promotion... Read More

Three Cost Effective Ways to Get Bumper-to-Bumper Traffic Using Your Vehicle

The following traffic generating ideas do not require costly set-up... Read More

Make Sure The World Sees Your Website

You have spent hours creating a HTML masterpiece, you have... Read More

Promoting Your Business Website - Where to Begin?

Website promotion is certainly a main focus of all business... Read More

Link Cheating On The Rise

Website owners and webmasters who are trying to improve their... Read More

Dont Put All Your Promotion Eggs In The SEO Basket

One of the most frequent questions I get asked by... Read More

Google Pagerank ? Microsoft Business Solutions Great Plains Certified Master Point of View

Google is the most popular internet search engine and even... Read More

Web Site Promotion: 10 Super Charged Secrets To Suck Up Orders Like A Vacuum Cleaner

If your website is not generating a lot of sales... Read More

The ON World of OFFline marketing

Ok, now if you've started reading this article thinking that... Read More

Competition Freebies and Sponsorship For Free Advertising and Link Popularity

How many competitions are there running on the net at... Read More