Writing Quality Articles to Promote Your Business > NetSparsh

Home
>
Web Site Promotion
>
Writing Quality Articles to Promote Your Business

Writing Quality Articles to Promote Your Business

Writing and distributing articles is fast becoming a popular method of website promotion.

However, if your articles are not high-quality, you defeat the whole purpose of using articles for promotion. Web publishers are looking for quality information to offer their visitors and subscribers.

As a web publisher myself, I will not use articles that have a lot of spelling and grammar mistakes. Per the terms of use, publishers are not allowed to alter articles, even if they have the time or inclination to correct all of the errors. If I come across an article with a lot of mistakes, I bypass it, even if the article itself contains a great message. If the author had taken just a little time to clean it up, it would have been perfectly usable.

While there are benefits to submitting your writing to the article databases alone, the primary goal of submitting articles is to allow other web publishers to use your material, thereby bringing more exposure and traffic to your website. If your articles are sloppy, they will not be used. Here are some general guidelines to writing quality articles:

Use a clear title - if you write an article about internet marketing, don't just title your article "Internet Marketing." Be clear about the subject of the article. For example, "Ten Ways to Increase Your Sales in Internet Marketing." Remember, the title is what will grab people's attention and encourage them to click through and read your article.

Proper spelling and grammar - take the time to be sure your article has no mistakes. Most web publishers can overlook a typo or two, but they will not use articles that need to be deciphered with a decoder ring! Most word processing software comes with a built-in spelling and grammar check. Take a minute to use it before submitting an article. Be sure you use the proper form of words that sound alike but are spelled differently and have different meanings. Example: "there, they're, and their" or "to, too, and two." Business-Words.com has an excellent Dictionary of words that sound the same. You can also reference Elements of Style by William Strunk, Jr. online, for free. This classic reference book details the rules of usage for the English language.

Avoid excessive keyword stuffing - yes, I know you want your article to be keyword-rich to entice the search engines, but there is definitely such a thing as overkill! I read an article recently where the author used the term, "home-based online internet business" over and over and OVER again. Not once did he use the terms, "it, your business, the business," etc. As a result, the article was incredibly redundant and monotonous. Sprinkle your keywords throughout the article, but also think of some alternate keyword phrases you could use that would be just as effective. For example, this author could have used phrases like, "home-business owner, entrepreneur, internet marketing, and small business."

What is the focus of your article? - some articles I've read started with one topic and then quickly meandered onto other unrelated topics, never answering the question or solving the problem posed at the beginning of the article. They more closely resembled long, rambling opinion pieces. While those certainly have their uses, most web publishers are looking for an article that helps their readers solve a problem or learn something new. The best way to do this with your articles is to keep it simple. Start by asking a question or posing a problem, and then provide the answer. Don't veer off onto other subjects in that same article (unless it is a piece that touches on several interconnected topics, in which case you can use bullet points to define them).

Use a clear author bio - another article I read recently used no author bio. It simply listed the author name and website address. Put a little more thought into it than that. When I enjoy an article, I want to know something about the author, and what their website has to offer me. I won't click through to the author's website unless something compels me to do so. Tell the readers a little something about yourself. What is your experience and expertise? What does your website have to offer? Why should they click on your link? At the same time, don't make your bio too long, either. You don't have to give your entire life story, just a quick overview of who you are and what you do.

Bottom line: You don't have to be a literary genius to write a good article. Most web publishers are not looking for perfection. However, remember that your articles are representing your business or website. If they are sloppy, riddled with errors and generally poor quality, what does that say about you and your business?

First impressions count! Always strive to put your best image out there, and it will pay off considerably.

Wendy Betterini is a freelance writer and web designer who has been successfully working from home since 2003. In 2005 she launched http://www.CreativeWorkAtHome.com, a community and resource center for home-based professionals, and those who aspire to be. Visit today for tools, tips and information on how you can create your own home-based career, or further improve the one you already have!

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Bio-IT World
Bioclinica Announces Executive Hires and Promotion
Bio-IT World
PRINCETON, NJ, US - Apr 11, 2018 - Bioclinica®, the world-leading provider of scientific- and technology-enabled solutions for clinical research, today announces two executive-level additions and one promotion, further strengthening and diversifying ...

Forbes
The Man Behind The Last Drops Of The World's Rarest Whisky
Forbes
A friend based in Japan introduced Huang to Kirin, who were searching for help promoting Karuizawa whisky across the globe, unsure if they'd keep the distillery closed for good. This started Huang's strong connection to Japan. Despite successful ...

Cinemark Bluffton 12 Movie Pass Giveaway promotion rules
WTOC
To the extent this promotion is conducted on Facebook, Twitter, Google +, Vine, LinkedIn, YouTube, Tumblr, FourSquare, Instagram, Pinterest, Meetup, or Spotify (“Social Media Site(s)”), or any application associated with the Sponsor(s) on these ...

Folio Magazine
SourceMedia Promotes Strong to SVP, Head of Sales | People on the Move
Folio Magazine
People on the Move Nikki Ogunnaike was promoted to style director where she will oversee the direction of style coverage, including fashion, personal style and beauty, across the site, social media platforms and video. She formerly held the role of ...

Josh Kroenke gets a promotion
Arseblog News (blog)
Kroenke Sports & Entertainment have confirmed that Josh Kroenke has been promoted to vice chairman of KSE and KSE UK. Josh, the son of Arsenal majority shareholder Stan, is already the president of both Colorado Avalanche and the Denver Nuggets and ...

Promotional Assistance Grant Program
Morgan County Herald
The Morgan County Convention and Visitors Bureau (MCCVB) is currently accepting applications for its Promotional Assistance Grant Program. The Promotional Assistance Grant is intended to provide cooperative funding to organizations, attractions, and ...

ANSAmed
Free museums and archaeological sites in Tunisia
ANSAmed
The director general of the agency for the development of heritage and cultural promotion, Kamel Bechini, said authorities hope the location will be listed as a Unesco world heritage site, stressing the historical importance of Zaghouan which provided ...

Krebs on Security
Deleted Facebook Cybercrime Groups Had 300000 Members
Krebs on Security
Here is a spreadsheet (PDF) listing all of the offending groups reported, including: Their stated group names; the length of time they were present on Facebook; the number of members; whether the group was promoting a third-party site on the dark or ...

and more »

The Fish Site
Marine ecologist wins professorial promotion
The Fish Site
A marine ecologist who has earned a global reputation through her work at the Scottish Association for Marine Science (SAMS) UHI in Oban, has been awarded a professorship from the University of the Highlands and Islands. Prof Elizabeth Cottier-Cook is ...

The Verge
John McAfee reveals he charges $105000 per promotional cryptocurrency tweet
The Verge
The site boldly declares, “John McAfee's tweets are by far the most influential in the field of cryptocurrency.” Extrapolating from a Twitter poll conducted by McAfee himself, McAfee Crypto Team claims, among other statistics, that 259,000 of McAfee's ...

and more »

Google News

Writing Quality Articles to Promote Your Business

Web Site Promotion Web Site Promotion