Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
To Link or Not To Link - That Is The Question > NetSparsh - Viral Content you Love & Share

To Link or Not To Link - That Is The Question

You know the drill. Everybody claims that in order to obtain and maintain a favorable ranking on the search engines you MUST have reciprocating links on your website.

This supposed "must have", so the theory goes, is necessary because the search engines look at links to your website from other sites. The search engines then rank the importance of your site based upon the number of inbound links to you. The more inbound links, the higher the ranking on the search engines. Or so the common wisdom would dictate.

While I am not saying that linking doesn't have its benefits, it is my belief that most SEOs over-emphasize the importance of this area. Ask yourself this?if my business sells domain names, why do I have a reciprocal link for www.nosehairtrimmers.com? How insipid do you think Google really is?

Besides the obvious amount of time that managing a linking program takes from other more important tasks, such as improving your site content, are you really getting any bang for your buck?

Ask yourself these questions:

* How many site visitors actually LOOK for your link partners as a resource?

* How many referrals are you getting from your link partner's site a month?

* Can site visitors even FIND the links page without a GPS and a magnifying glass?

* Are you offering a benefit to your audience or just playing the "Search Engine Two-Step"?

I submit to you that a linking program can be more effective if you follow these guidelines:

* Keep your links within your "industry umbrella".

* Linking to a site that has no advantage or benefit for your visitors shouldn't be there.

* Make your links "findable" on your website and offer them as a value-added service.

* Organize your links into categories to enable quick searching.

* Limit the number of links and categories to those YOU would want to use.

Links can be a valuable tool if managed properly but I firmly believe you would be better served taking all the time you are now using for linking activities and use it to write better, fresher and more readable CONTENT.

Search algorithms change and evolve all the time. What worked yesterday to artificially inflate your search engine rankings will not necessarily work tomorrow. Google is already been said to be "de-weighting" the importance of linking and placing more importance on relevant content.

When this whole internet thing began there was an expression that sadly we don't hear much anymore although it is truer today than ever before: Content Is King! Ergo: You had better possess the ability to tell a good story, regularly update your site and have relevant, thoughtful content. I don't care how many links you have, without content you are just playing the game.

Remember; design your site to tell as good story because robots and spiders are not the only visitors to your website. Real live human beings might just show up one day looking for something to read!

Allan Gunnneson is the CEO of Gunner Web Group (http://www.gunnnerweb.com), a website design and marketing company based in Kansas.

Online reprint rights granted as long as the article is published in its entirety, including links (http://www.gunnerweb.com). Copyright © Gunner Web Group, 2005

In The News:

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Skift

Ctrip Relaunches Trip.com as Its English Language Travel Agency Brand
Skift
As of launch day, Trip.com's homepage is scrubbed of any reference to being Chinese-owned, although the the Trip.com About Us page says Trip.com is part of the Ctrip Group. The signature Ctrip logo is missing from the site. A promotional box emphasizes ...


Treehugger

MAD Architects build mountain village in UNESCO World Heritage Site
Treehugger
UNESCO discusses that master plan, noting that "objectives of this plan are to balance conservation of the property with tourism promotion, to ensure the safeguarding of the scenic area within a framework of sustainable development for the local community.

and more »

MediaPost Communications

'Atlantic' Site Taps Sharma As Deputy Editor
MediaPost Communications
It's been an interesting year for TheAtlantic.com staff — following the promotion of Adrienne LaFrance to website editor and now Swati Sharma, currently the deputy general assignment editor at The Washington Post, to deputy editor of the digital team ...

and more »

Lowyat.NET (blog)

Maxis Offers Huawei Mate 10 Pro and More At RM 1 Through Share Line Promo
Lowyat.NET (blog)
Huawei Mate 10 and Mate 10 Pro. (L-R) Huawei Mate 10 and Mate 10 Pro: just two of the smartphones available through MaxisONE Share Line RM 1 promo. For further information, check out Maxis official website or visit the nearest Maxis Centre for even ...

and more »

Harvard Business Review

5 Ways the Best Companies Close the Strategy-Execution Gap
Harvard Business Review
For gaming companies such as Caesars, promotions are a major strategic investment. Successful promotions (free hotel rooms, subsidized flights, comped meals) bring new customers to the casino, and the profits generated by the games they play offset the ...


The Dominion Post

Councillors concerned about leasing Wellington dump land for new zipline venture
The Dominion Post
Wellington Zipline Adventures (WZA) wants to operate a zipline on part of the Southern Landfill site, and Wellington City Council has asked councillors to let the company lease its land. However, councillors are concerned about safety, and about being ...


Gizmodo

Netflix Is Promoting The Punisher With What Looks Like an E-Mail ...
Gizmodo
This morning at 6:51 AM, I received an e-mail from Netflix with the subject line: “Suspicious activity ····· Marvel on Netflix ·····” Though I was ...

and more »

#Newsmaker: Michelle Dobson on her promotion to MD of Lumen
Bizcommunity.com
We've seen the benefits that executing a well-developed content strategy can have on SEO, and thus organic site rankings in search engine results, as well as in supporting the efforts of our paid media department by leading to higher conversion rates ...


Birmingham Mail

'Aston Villa proved their promotion credentials' - How Loftus Road ...
Birmingham Mail
Rangers fell to just their second home league defeat of the campaign, as Aston Villa backed up their promotion credentials with a 2-1 Loftus Road win.
West Brom eye swoop for Aston Villa's on-loan 'keeper Sam Johnstone to provide competition for Ben FosterThe Sun

all 107 news articles »

Practical Ecommerce

Coupon Codes Can Measure Ecommerce Marketing Results
Practical Ecommerce
Coupon or discount codes your customers enter during the ecommerce checkout process can help your business monitor and measure marketing and advertising effectiveness and make better promotional decisions. For a professional marketer, measuring a ...

Google News

The Power of News!

Have you even been to CNN's website? Odds are you... Read More

How To Get Valuable Feedback From Your Customers

You can learn many things you didn't know about your... Read More

Web Site Promotion-Advertising Your Website For Profits

Making money with your web site is the dream and... Read More

Ineffective and Unethical Web Site Promotion Methods

In this article I discuss some ineffective and/or unethical website... Read More

Free Traffic From Articles ? Plus A Big Hidden Bonus

Writing articles for submission and distribution on the internet is... Read More

How To Stop Your Site Disappearing Into The Void

Repetition is the key to getting your adverts and promotion... Read More

Reciprocal Link versus Value Exchange

Most webmasters are familiar with the concept of reciprocal linking.... Read More

Website Promotion: 10 Uncommon Bonuses That Can Triple Sales

Website promotion is no longer easy to do.But if you... Read More

Web Site Advertising: 10 Blockbuster Secrets To Make Your Web Site More Profitable

Do you want to make your website more profitable?If you... Read More

Free Advertising Techniques

The most successful advertising is obviously expensive. There are ways... Read More

Marketing Tips for Your Web Site

Here are some simple and easy tips on how to... Read More

Web Advertising: Hold An Online Contest Or Sweepstakes And Make Your Website Magnetic To Visitors

Contests and Sweepstakes.They are web advertising magnets that draw huge... Read More

The 5 Key Steps To Promoting Your Website

Promoting your website can seem like a daunting, complicated task.... Read More

Reciprocal Link Exchanges - A Foolproof Technique That Will Never Die

On the Internet, links are very important for websites to... Read More

If You Build It, They Will Come?

Many of you will remember the line from the movie... Read More

Keeping Focused: Marketing Your Site During a Tough Tourist Economy

In the current competitive climate, tourism-dependant businesses in Coastal Maine... Read More

Local Business Website Promotion - How to Skyrocket Your Business with Area Specific Traffic

If you are a local business that gets most of... Read More

7 Innovative Ways To Advertise Your Web Site

1. Directory Linking Create a directory of web sites on... Read More

The High-Impact Viral Marketing Strategies

Viral Marketing is allowing people to giveaway and use your... Read More

How To Obtain Free Advertising For Your Online Business

The beauty of the Internet is that it allows you... Read More

Increase Traffic to Your Website Free

When I first began attempting to make money on the... Read More

Ten Heavy Duty Online Sales Grabbers

How to improve conversion rate for your website? How to... Read More

Promote Your Web Store

After spending substantial time and efforts the big day came... Read More

Promote Your Website Using Articles

Promote your website using articles - Internet is all about... Read More

Web Site Promotion: 10 Reasons Why Your Web Site Is Not Making Money

Do you know why your website is not making money... Read More