How To Promote Your Online Store

OK. So you took the leap and started your online store. But, oops, there are no customers and your store is lost in the crowd. All is not lost. You just need to be very creative in how you market your site. The key thing to remember as you market your site is "people buy from people, not companies."

To make money online: 1) You must get traffic to your site. 2) You must convert that traffic to paying customers. To begin simply create a T-chart. Label one column "Traffic" and the other "Conversion." Then brainstorm what methods you will use to to make those happen and turn them into an action plan.

Traffic suggestions for you:

  • Pay per click
  • Offline advertising
  • Article marketing
  • Newsletter
  • Autoresponders
  • Word of mouth
  • Joint ventures / strategic partnerships
  • Talks to groups
  • Participation in online forums / discussion groups
Most online stores are extremely competitive (what's not these days?) and they compete on price - one of the worst ways to compete. What you need to do is find a way to take the focus off the money, find your unique value and promote it from there.

So how do you do that? First you have to know who your prospect is so you can speak to them directly. Hint: Your market is not everyone or anyone. Once you know who your prospect is, you can implement tactics that will convert them into customers.

Here are some ideas that will help your conversion rate:

  • Bundled products
  • Free gift with purchase
  • Regular newsletter
  • Autoresponder course
  • Helpful content on your website
  • Companion blog for your website
These should get you thinking about where you need to go. This is not by any means a complete, comprehensive list -- just a start. Begin by putting all of your ideas together in an action plan. Use your action plan to drive what you do every day. Spend at least one hour on these tasks per day. In no time you'll find you've made a lot of progress.

Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.smallbusinessmatters.com

In The News:


Birmingham Mail

Why a potential Premier League promotion could get even more lucrative for Aston Villa
Birmingham Mail
A potential promotion back to the Premier League would already be worth more than £100million to Aston Villa - the team who finishes bottom of the table is guaranteed at least such a figure - given the lucrative nature of the top flight's current TV deal.

and more »

Adweek

Twitter Is Fielding Fewer Reports on Accounts Promoting Terrorism
Adweek
Twitter said it removed 299,649 accounts for promoting terrorism during the first six months of 2017, bringing its total to 935,897 from Aug. 1, 2015, through this past June 30. Promotion of terrorism accounted for slightly more than 2 percent of ...
Twitter claims it's removed 95% of extremist content with no one noticingTNW
Twitter suspends ONE MILLION accounts for promoting terrorism in two yearsBirmingham Mail
Here Are The First Concrete Numbers Showing How Rarely Twitter ...Gizmodo
Twitter Blog -Twitter Transparency Report -Twitter Transparency Report -Twitter Blog
all 111 news articles »

Yahoo Sports

Imagine an NFL with soccer-style relegation
Yahoo Sports
The best way to institute a promotion-relegation system in the NFL would be to divide the league into two 16-team divisions: a top tier – we'll call it the Joe Montana Division – and a bottom tier – the Dan Marino Division. For practicality's sake, we ...


Minneapolis Star Tribune

Promotion to closer doesn't alter Belisle's intensity - StarTribune.com
Minneapolis Star Tribune
He says he's only vaguely aware of his success, and not at all concerned about having the title of "closer."

and more »

Birmingham Mail

Birmingham City rumour: Promotion winning manager lined up by ...
Birmingham Mail
BCFC are reported to be after a man who has tasted promotion from the Championship before.

and more »

Destructoid

Mysterious 'Sega x' promotion website appears - Destructoid
Destructoid
Sega loves its crossovers. Perhaps the biggest of them all is their contribution to not one but two Project X Zone games, and you can't forget Sonic's surprise ...

and more »

The Christian Institute

Row over pharmacy site's 'pocket money' abortion pill promotion ...
The Christian Institute
A UK website is selling the morning-after pill for less than £5 and urging women to bulk buy. Online pharmacy Chemist 4 U has started a controversial new ...

and more »

The Guardian

County cricket live: Essex seal title, promotion and relegation battles ...
The Guardian
Somerset's win over Lancashire handed Essex the title, and was vital in the relegation battle, too.

and more »

Toto secures Rugby World Cup 2019 sponsorship
SportsPro Media
The company will also play its full part in the promotion of Asia's first Rugby World Cup by connecting Japanese rugby union fans with their global counterparts through a series of activations. .... Our site contains links to other sites outside of our ...

and more »
Google News

The Best Way To Promote Your Website

Everyone would like an increase in traffic to their website... Read More

Can What You Dont Know About Web Analytics Hurt Your Site? Yes is an Understatement!

Web analytics. Don't worry, it's not as boring as it... Read More

Manual Submission To Directories: One Of The Most Tedious Part Of Managing An Online Business

(but also one of the most crucial part)It is time... Read More

Your Internet Marketing - What It Could Be Missing

How would like to have an email list of thousands... Read More

The Link Swapping Trap

If you want to make money on the web, you... Read More

Web Site Promotion: Use Web Site Awards To Increase Your Credibility

Web Site Awards are given from other sites to reward... Read More

12 Ways To Promote Your Website Offline

So you have your website and you've done everything right... Read More

10 Magic Ways To Multiply Your Orders

1. Use reward programs to keep people revisiting your web... Read More

Why Your Site Needs Fresh, Relevant Content

It is said that content is king, but today 'fresh,... Read More

Generating Inbound Links

Content One of the best ways to encourage website owners... Read More

10 Website Blunders Guaranteed to Send Your Visitors Elsewhere

When you build your website you need to have a... Read More

Accessibility: Is your website causing you to loose potential clients?

Accessibility: Is your website causing you to loose potential clients?With... Read More

How To Gain Web Traffic Through 9 Simple Tips

Driving traffic to your website can be a time consuming... Read More

Website Promotion: 10 Reasons Why People Dont Visit Your Web Site

If you are not getting traffic at your website and... Read More

Selling To Everyone Means You Sell to No One

1. Selling To Everyone Means You Sell to No OneIf... Read More

Promoting Your Business Website - Where to Begin?

Website promotion is certainly a main focus of all business... Read More

How To Get Free Advertising By Giving Away Online Content

Giving away content is a powerful way to get free... Read More

Discover How To BOOST Your Website

Don't you just hate the process of exchanging web site... Read More

The Power of Link Exchanges

Let's face it. Getting webmasters to link to your site... Read More

Google Pagerank ? Microsoft Business Solutions Great Plains Certified Master Point of View

Google is the most popular internet search engine and even... Read More

Promote Your Web Store

After spending substantial time and efforts the big day came... Read More

Website Development and Promotion Tips for Internet Marketing at Home

Managing your online business from home is a great way... Read More

Building Online Visibility: A Three-Point Plan For Any Business

The latest trend in online marketing focuses on local search.... Read More

1 Seldom Discussed Method Of Web Promotion

So you've made the perfect web site (in your eyes... Read More

How to Get Unlimited Free Advertising

The opportunities for getting free advertising for your product or... Read More