How To Promote Your Online Store

OK. So you took the leap and started your online store. But, oops, there are no customers and your store is lost in the crowd. All is not lost. You just need to be very creative in how you market your site. The key thing to remember as you market your site is "people buy from people, not companies."

To make money online: 1) You must get traffic to your site. 2) You must convert that traffic to paying customers. To begin simply create a T-chart. Label one column "Traffic" and the other "Conversion." Then brainstorm what methods you will use to to make those happen and turn them into an action plan.

Traffic suggestions for you:

  • Pay per click
  • Offline advertising
  • Article marketing
  • Newsletter
  • Autoresponders
  • Word of mouth
  • Joint ventures / strategic partnerships
  • Talks to groups
  • Participation in online forums / discussion groups
Most online stores are extremely competitive (what's not these days?) and they compete on price - one of the worst ways to compete. What you need to do is find a way to take the focus off the money, find your unique value and promote it from there.

So how do you do that? First you have to know who your prospect is so you can speak to them directly. Hint: Your market is not everyone or anyone. Once you know who your prospect is, you can implement tactics that will convert them into customers.

Here are some ideas that will help your conversion rate:

  • Bundled products
  • Free gift with purchase
  • Regular newsletter
  • Autoresponder course
  • Helpful content on your website
  • Companion blog for your website
These should get you thinking about where you need to go. This is not by any means a complete, comprehensive list -- just a start. Begin by putting all of your ideas together in an action plan. Use your action plan to drive what you do every day. Spend at least one hour on these tasks per day. In no time you'll find you've made a lot of progress.

Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.smallbusinessmatters.com

In The News:

Real estate promotion deals  www.ekathimerini.com
Best Ways to Get Free Advertising  Small Business Trends

The Basics Of Free Web Site Promotion

It's easy to forget the fundamental components of Web site... Read More

A Successful Link Exchange

Interested in boosting your link popularity, raising your Google PR,... Read More

Online Advertising: 10 Smart Ways To Increase The Perceived Value Of Your Product

If you have a website promoting any product or service,... Read More

Wasters and Energy Suckers

Stop wasting your time and having your energy sucked dry!... Read More

Internet Advertising Solutions: 10 Things To Barter For, Before Buying

Before you spend your hard earned money, why not first... Read More

Manual Submission To Directories: One Of The Most Tedious Part Of Managing An Online Business

(but also one of the most crucial part)It is time... Read More

Dont Put All Your Promotion Eggs In The SEO Basket

One of the most frequent questions I get asked by... Read More

Types of Keywords

Keyword can be classified into three categories :-Single word Keyword-Multiple... Read More

Free Advertising and Traffic Exchanges

Reading the postings in different Newsgroups it becomes clear that... Read More

Tips to Maintain your Website to Keep Visitors Coming Back

When you design a website you should create it so... Read More

Power Linking 2005 Redefines Web Site Promotion

Web site owners are realizing Jack Humphrey's Power Linking isn't... Read More

How to Test a Keyword for Success!

Finding the successful keywords is crucial in order to get... Read More

Make Sure The World Sees Your Website

You have spent hours creating a HTML masterpiece, you have... Read More

Three Cost Effective Ways to Get Bumper-to-Bumper Traffic Using Your Vehicle

The following traffic generating ideas do not require costly set-up... Read More

Unlock Your Prospects Mind From The Inside

A prospect's mind is an intimate place... Read More

How To Turn Your Clients Into Raving Fans

So, you don't have a multi-million dollar advertising campaign? You... Read More

11 Awesome Ways To Attract More Orders

1. Create a free ebook directory on a specific topic... Read More

The Ultimate Search Engine Strategy

Search engine optimisation is big business. Ezines and websites litter... Read More

How To Quickly Make Money With Your Website?

Quickly making money with a website is the dream of... Read More

One In A Million - Make Your Site Stand Out

"One in a million". What do I mean by that?... Read More

Keeping Focused: Marketing Your Site During a Tough Tourist Economy

In the current competitive climate, tourism-dependant businesses in Coastal Maine... Read More

Web Advertising: Hold An Online Contest Or Sweepstakes And Make Your Website Magnetic To Visitors

Contests and Sweepstakes.They are web advertising magnets that draw huge... Read More

Youve Got A New Website, But How Do You Get Folks to Look At It?

I took a look at a new Website recently in... Read More

Free Online Advertising: 10 Dynamic Secrets To Make Your Ad Stand Out And Ignite Sales

No matter what you're marketing or promoting, if your Ad... Read More

Visitors Through Search Engines

You have your site into the search engines, but where... Read More