If you are a local business that gets most of your business from local traffic, it is obviously important to target in on those visitors search for your product locally. This is a vital part of your marketing campaign because you get your business from those who live locally, this is your target market. Now that you know who your target market is, you need to decide how you are going to reach them. Fortunately, it is not too difficult and should not take you too long to build up your local traffic using the following website promotion techniques.
Tip #1 - Local Web Directory
A great suggestion to immediately boost your area specific traffic is to get your website listed with as many local web directories as possible. Of course you want to focus on those industry specific web directories, however, if you put your information in others you might get a small amount of traffic from those as well. Submitting your information to local web directories is as easy as going online and finding them, then submitting your website's information.
Tip #2 - Local Advertisements
Local advertisements, whether through television, radio, billboards, magnets, or pencils, are great ways to attract local traffic. This can generally be done on a shoestring budget and is very effective. It is a lot easier to develop brand recognition in a small local market than it is worldwide. Try it out, you'll be surprised with your success.
Tip #3 - ISP Providers and Advertisements
Many local businesses and individuals have the same ISP provider if they use cable. Consider buying advertisements on your local ISP's homepage that automatically pops up when someone logs onto their computer. Doing this will allow you to target individuals who might be interested in your services and are also online and can visit your website immediately. This is a great way to market and should certainly be considered.
Tip #4 - Keywords
Also on your web page you should utilize keywords regarding your services and your area. That way, when individuals are online and searching for services or products similar to yours in your particular area, your website will be returned as a result. Don't underestimate the importance of marketing to the entire web though even if your focus is a small area.
Now that you know some tips for marketing to your local area and building traffic, you'll be able to make more people aware of your products and services and generate more business as a result. Start marketing your business in your area today and realize the success you can experience through the Internet.