Being a restaurant owner means you are always interested in getting more people into your restaurant, whether that be return customers or new customers, hopefully always a mixture of both. Fortunately, the Internet can help you in your marketing goals and not cost you a lot of money. However, since you will be marketing your particular restaurant, even if it is a chain, you will need to include a lot of locally specific information.
Tip #1 - Directories
A great way to increase your traffic is to focus on local directories that focus on area restaurants. You can provide your information, menu, pricing guide, directions, and other pertinent information so when individuals are searching online, whether locals or visitors they will come across your link. This will allow you to reach more people than otherwise and always put your restaurants name in people's minds when they are considering where they want to eat.
Tip #2 - Links
Links are great for driving traffic, regardless of whether you want local traffic or not. For local traffic you will need to get your link on a lot of other local web pages to increase your area exposure. It does not matter where your links are as long as you have them when it comes to search engine statistics. If you have a lot of links you will get better search engine rankings.
Tip #3 - Keywords
Keywords are also important for your restaurant to get more business. Evaluate what keywords describe your restaurant and services and be sure to include your location in city and state. This will help your information to come up when people are looking for a specific type of restaurant in your area.
Tip #4 - URL at Restaurant
Another interesting tactic that works well is for you to include your domain name on your paper napkins, menus, mints, and anything else that people will see when dining in your restaurant. They will realize you have a web presence and will be able to visit the next time they are considering eating out. They can use your website to book reservations, place a takeout order, read the menu, or simply get directions. This is a great way to keep new and return customers informed and returning.
Now that you know how to get your restaurant promoted online go ahead and start today. You don't want to lose anymore business to the competing restaurants that already have an online presence. Get started immediately and enjoy your increased traffic and sales. Once you see your results, you will wonder why you waited so long to get your restaurant online.