10 Ways To Extend The Reach Of Your Site

Successful websites extend their reach far and wide! They build links, connections, partnerships, or use whatever means they can to extend the reach of their sites. By extending their reach, these websites create greater exposure, bringing in more targeted traffic, leads and sales.

You should do the same with your site. It will greatly increase the importance of your site -- boosting name recognition and increasing your site's visibility.

Lets look at a real life comparison, ever build a large patio or outdoor deck onto your house and suddenly realize you have not only doubled the floor plan but you have also changed the very nature of the house itself. Or you build a gazebo or a guest house on your property... and suddenly you and your visitors have a different view or opinion of your property. In fact, you have expanded the reach of your property by building these extensions.

Think of your website in the same light -- by building simple extensions you can change how your site is viewed and judged by others; resulting in many positive benefits. Little things that are so simple to do, yet it can have far reaching implications for your site. You can, in fact, extend the reach of your site to all corners of the globe.

Here are some of the best techniques for extending the reach of your site, some of these are very simple, some a little more complex:

Article Writing

Get one way targeted links placed all over the web by writing simple 'how to' articles on the topic or theme of your site. Extend the reach of your site by simply including your live links in the author's resource box at the end of your articles. Simple and very easy to do -- just try it!

Viral Desktop Applications

You can extend the reach of your site by placing links directly onto the desktops of your visitors by offering them simple desktop applications like wallpaper, software programs, or ecalendars, like the DATEwise desktop eCalendar (see below). These are great for building brand recognition.

Old Fashion Link Building Finding related websites and asking for reciprocal links is still one of the best ways to extend your site. Takes a bit of hard work but it pays off big time. And don't forget about testimonials, simple little recommendations about a site or product, these can be great link building opportunities.

Bookmarks

Make sure you have a bookmark link on all your pages. You might also want to make a favicon, a small logo that goes with your bookmarks. And subtly ask those who bookmark your site to place a shortcut on their desktops.

Ezine or Newsletter

You can reach and keep reaching your site's visitors by building your own opt-in list newsletter or ezine. Broaden the scope of your site by offering diverse information in these publications.

Viral eBooks and Reports

These can be simple 'how-to' ebooks on topics related to your site. Include links to your website and build name recognition as well as tageted traffic.

Forum Posting

Becoming a regular poster on all the online forums will give your site greater exposure and build site or brand recognition. More importantly, if you offer helpful and well informed information your site will acquire a resident expert -- you!

Off-line Advertising

Placing your site's logo or URL in off-line places, billboards, t-shirts, caps, but try to resist the latest trend -- putting URLs on body parts! Off-line exposure will greatly extend the reach of your site.

Burning CDs

Burning your best programs or information on CDs, DVDs or disks and distributing these around to all interested parties will create more recognition. Great for reaching non-online computer users.

RSS Feeds and Blogs

This may prove to be the granddaddy of ways to extend your site. The original name for RSS stood for 'Rich Site Summary' -- you make a summary of your website and syndicate it to all interested parties. Other webmasters will take your syndicated RSS feeds and place them on their sites. You create mini satellite sites of your content all over the web!

In addition, as your site expands and grows, other opportunities will present themselves... in traditional media such as TV, Radio and Print advertising. Starting an affiliate program for your site is another option you may want to consider. An affiliate program can greatly expand the reach of your site. So too, will starting mirror sites in different languages or countries.

As you can plainly see, there are countless ways to extend the reach of your site. However, just trying a few of these will boost your site's creditability and visibility, bringing in more targeted leads and traffic. So it's your move, don't just let your site sit there, start implementing some of what you're just read.

The whole world is waiting...

..........
Get a Free DATEwise eCalendar & Personal Planner for your Desktop.
Click here for Free Desktop Calendar

Copyright © 2005 Titus Hoskins of Free Marketing Tools

This article may be freely distributed if this resource box stays attached.

In The News:

How can I promote my small business website?  http://smallbusiness.co.uk
Welcome to the Promoconomy  The New York Times

Online Advertising: Three Smart Online Advertising Secrets To Promote Your Online Business

The shortcut to succeed in business is to do what... Read More

Branding With Banners

You might have heard that banner advertising is dead. Nothing... Read More

How To Use Banner Ads Effectively

It's no big secret that banner ads have become less... Read More

SEO 101 ? The Basics of How to Get to the Top of the Search Engines

Depending on your site's subject... Read More

Building Online Visibility: A Three-Point Plan For Any Business

The latest trend in online marketing focuses on local search.... Read More

Ten High Powered Ways To Increase Your Traffic

Once you have finshed designing your website, you want to... Read More

A Successful Link Exchange

Interested in boosting your link popularity, raising your Google PR,... Read More

Is Reciprocal Linking Dead?

There was a time when reciprocal linking was a number... Read More

Promote Your Website: Search Tools

Many companies after spending a substantial amount of money on... Read More

Get Listed at DMOZ

When you are deciding on the major search engine directories... Read More

Is Your Websites Link Directory Even Worth Having?

Let's face it, getting (and keeping) a good Google... Read More

3 Reasons Your Website Might Fail To Attract Enough Customers

Virtually all website owners concentrate their efforts and energy into... Read More

The Definitive Link Building Strategy

If you've gone through all the hard work of a... Read More

Personalized Search Versus Personal Choice

Personalized search is a hot topic especially since Yahoo! and... Read More

DIY SEO Part 3, Advertising

We have dealt with the tags so the search engines... Read More

Website Promotion ? The Power of Writing Articles

I've been operating two small retail Websites for several years... Read More

Get Ahead on the Web: How To Bring Visitors To Your Website - For Free!

Search engine optimisation ? it's the holy grail of website... Read More

Free Advertising Techniques

The most successful advertising is obviously expensive. There are ways... Read More

Web Advertising: Hold An Online Contest Or Sweepstakes And Make Your Website Magnetic To Visitors

Contests and Sweepstakes.They are web advertising magnets that draw huge... Read More

DMOZ Editors - Does Absolute Power Corrupt Absolutely?

DMOZ editors are supposed to be professionals in the category... Read More

Search Engine Optimization in an eCommerce World

Before one can fully understand the importance and necessity of... Read More

How To Acquire One Way Inbound Links

How can one get a good ranking in the major... Read More

3 Super-tips To Build, Promote And Profit More From Your Website!

Are you happy with your website? (Does your business even... Read More

10 Highly Effective Ways to Increase Website Traffic and Promote Your Website for Free

There are many ways to promote your website for free... Read More

Are You SURE Your Link Partners Still Link to You?

It's a fact. While most link partners are scrupulously honest... Read More