The Importance of Page Content

The Importance of Page Content

The content of a page is probably the most important consideration when building traffic to your web site. Other techniques do gain more traffic but page content and content of your web site in general is most important when producing a good quality site that will naturally build traffic.

1.1 General guidelines for a page For a page to rank well with the search engines, the page should be optimized and have sufficient text that is of relevance to your visitor. Ideally the page will be written and presented to be easy to read. It will have a good use of white space and placing of text blocks and pictures (graphics).

The text you write should be warm and compelling. It should flow well so it is easy to read and be in short paragraphs so interest is easy to maintain.

The content you place on the page should be reflected by the page name, title, the H1 heading, description and meta tag keywords. 1.2 Page Content As the number of pages on the web increases, it is becoming more difficult to achieve a high page ranking. There is much you can do and the most important consideration is the content on the page. Search engines are becoming more specialized at looking at the page as a whole and ranking the page on the basis if its content rather than just the title, meta tag keywords and the description. The text or copy on the page is now becoming the most important feature with the all the properties of the page being used to judge its ranking.

This is good from our point of view. Let me explain. If we are interested in creating a page that is relevant to our site visitor then the copy of the page will contain accurate and compelling information about its topic. The page will naturally rank higher than other less well constructed pages. If our pages are the best we can make them, when compared with much poorer pages, our pages will rapidly rise in ranking.

When a search engines refers a visitor to your page, they will record the time that they spend at your site (as long as the visitor clicks back to the search engine). This information is used to rank pages. If your visitor stays longer on your site compared with other sites, your page ranking will naturally improve.

So creating pages that are "sticky" will help ranking and in turn increase traffic to your site.

This is a short piece taken from my eBook on Web Site Traffic Building techniques. My eBook summarises the best techniques I have used over the last three years in creating successful commercial sites.

The full eBook is available from

Nigel Stephens is a Microsoft MCP and has extensive experience in creating database driven web sites such as that are commercially successful. His eBook of the best techniques for developing targeted traffic is available from

In The News:

The Great Blog Promotion Adventure  Business 2 Community
Camera, location, promotion  Travel Trends Today

Online Promotion: Five Extraordinary Online Promotion Secrets To Sky-rocket Your Sales

Do you want to achieve extra-ordinary success in your online... Read More

The High-Impact Viral Marketing Strategies

Viral Marketing is allowing people to giveaway and use your... Read More

Local Business Website Promotion - How to Skyrocket Your Business with Area Specific Traffic

If you are a local business that gets most of... Read More

8 Killer Ways to Improve the Effect of Testimonials on Your Customers!

Every web business should be using testimonials. Testimonials are extremely... Read More

Web Site Promotion-Advertising Your Website For Profits

Making money with your web site is the dream and... Read More

DMOZ - Is it Still Worth the Submission Time?

DMOZ is known all over the internet as being the... Read More

Time to Tell A Friend

The internet has the capacity, sometimes, to divorce not just... Read More

Specialty or Niche Directory Submissions

You are an attorney or other service or product provider.... Read More

The Link Swapping Trap

If you want to make money on the web, you... Read More

DMOZ Editors - Does Absolute Power Corrupt Absolutely?

DMOZ editors are supposed to be professionals in the category... Read More

Make That Website Visitor Stick Around: Youve Got 30 Seconds!

Yes indeed, that's all you've got, 30 seconds to make... Read More

How to Promote Websites Popularity?

Once your site is launched, half your battle is won.... Read More

Cant Write Articles For Links? Write code!

If you've subscribed to an seo newsletter for longer than... Read More

How To Ignite Your Sales

If you own a website, you definitely want to improve... Read More

To The Next Level With Google Groups 2

If you haven't visited the Google Labs lately, they have... Read More

Website Marketing Mistakes Smart People Make

You have invested your time and money into putting up... Read More

4 Simple Tips for Targeted Traffic

Here are 4 of the most easiest and... Read More

Internet Promotion: 10 Incredible, Intriguing Ways To Increase Your Profits

Are you making money from your website?Will you like to... Read More

Reciprocal Link Exchanges - A Foolproof Technique That Will Never Die

On the Internet, links are very important for websites to... Read More

(3) Three Traffic Boosting Strategies for Your Website!

Every day, on line marketers are dreaming up new ways... Read More

Internet Directories to Improve Link Popularity

Description: one way of jumpstarting you link campaign is to... Read More

Free Traffic From Articles ? Plus A Big Hidden Bonus

Writing articles for submission and distribution on the internet is... Read More

Searches and Summaries

The Web is constantly growing and changing. The key issue... Read More

FFA / Reversed Marketing

Have you ever submitted your ad to an FFA page?... Read More

Viral Marketing Techniques Every Web Site Should Be Using

Viral marketing can work wonders for any business, web site... Read More