Blowing Your Own Horn ? A Key Marketing Strategy for Small Business

-- Building Credibility Through Success Stories --

Successful solo entrepreneurs spend quite a bit of time building and expanding their networks. These networks can cover a broad spectrum ? professional associations, community service, school or alumni networks, virtual communities, athletic groups, neighborhood associations. There are a variety of choices when creating our support system.

What they all have in common is this: we engage in the same activity ? relationship building. We may meet face to face, over the telephone or online. We exchange pleasantries, information, referrals or resources and in doing so, strengthen the bonds with individuals and the whole organization. What is not quite as common in our exchanges is the use of a personal or business success story. A success story has a double message: it highlights a specific activity that we accomplished or service that we do AND it communicates a distinguishing level of achievement. Both messages serve to build credibility with the listener, which in turn builds trust.

Success stories need not be complicated or lengthy. Here are a few considerations when preparing your own.

Be Proud About It ? A good success story translates as truly genuine when you feel proud to share it. "I am so thrilled that I was able to save my client $5,000." ?a Financial Services Representative

Be Prepared ? Think through your list of recent business achievements, honors, awards or professional certifications that represents something you are proud of and demonstrates an achievement. Then select one or two to share with your contacts at an appropriate time.

Be Specific ? Describe exactly what product or service that you delivered or the type of honor or certification that you received. "I recently completed the requirements for the Master Certified Coach designation." ? a Business and Personal Coach

Make It Current ? Be careful to use situations or events that occurred within the past six months. This keeps it in the category of "news" that your listener may be interested to know.

Keep It Brief ? A few good sentences about the award or business achievement is all it takes. No need to dominate an exchange.

The next time that you interact with a client, colleague, friend or family member, try blowing your own horn. Humorist Will Rogers said, "It ain't bragging if you done it."

Copyright 2003, Charlotte Farrior

____________________________________________

Charlotte Farrior of Coaching Connection (http://www.corporatecoaching101.com) and Founder/Team Member of Solo-E (http://www.Solo-E.com) is a corporate and professional coach. She works with professionals, entrepreneurs, directors, and executives to define and achieve the personal and business goals they set for themselves. She coaches in the areas of goal setting, skill development, priority management and career transitions.

____________________________________________

*********** Find more articles like this at http://www.Solo-E.com ? Keeping Solo Entrepreneurs Juiced in Business and in Life. Our team of Solo Entrepreneurs are comprised of small business experts who support others in finding business success with the flexibility and freedom to have a life, too. Network with other freelancers, self-employed and Solo Entrepreneurs in our forums, enjoy our articles and newsletter, and find other online training opportunities. ***********

In The News:


Leveraging Business Relationships for more Profits

When should you leverage the relationship?Leveraging sometimes brings a negative... Read More

Small Business Owners - Form a Relationship with Your Bank Manager

It's just like a marriageTo expect a bank manager or... Read More

But Weve Always Done It This Way

Sacred cows take a long time to die. We get... Read More

Starting A Concrete Cleaning Pressure Washer Business

Concrete cleaning can be a lucrative business to start. Here... Read More

How to Achieve Real Success in Business: Five Breezy Tips

Achieving real success should be the goal of any good... Read More

A Look at Small Business Incorporating in Florida

The choice to incorporate a small business in Florida has... Read More

11 Things Small Business Owners Can Learn From Rudolph The Red-Nosed Reindeer

1. Everyone Makes A Difference ? Despite not letting him... Read More

Canon City, Colorado - Good for Small Business

Canon City, Colorado is known for it's 6 Prisons; State... Read More

Do You Own Your Business Or Does It Own You?

What was your aim when you went into business for... Read More

Never Burn a Bridge

Why should you always maintain a good report with a... Read More

Financial Fundamentals - What Every Small Business Owner Should Know!

Business owners rarely go into business to deal with the... Read More

(P)Refer to Grow Your Business

(Although this article is geared towards small business owners, the... Read More

Analyzing Customers in Your Business Plan

The Customer Analysis section of the business plan assesses the... Read More

Find Some Sample Payroll Check Stubs on the Net for Easy Reference

Starting a business? For many people, the bravery to venture... Read More

Basic Psychology of Franchisee Ownership and Expansion

If you are a franchisee of a large franchise system;... Read More

Mobile Car Wash Market Opportunities in California

The current lack of industry leaders represents an exceptional opportunity... Read More

What Your Small Business Can Learn From The Doctor

Most doctors never distinguish the difference between customers and patients.... Read More

Start a Technical Writing Service

Technical writing services are employed to explain the details of... Read More

7 Card Tricks That Improve Your Personal Networking Power

CARD SHARK7 Card Tricks That Improve Your Personal Networking PowerThe... Read More

The Key to Creating Total System Empowerment

In this paper, I will:1. provide a framework for creating... Read More

Auto Detailers and Competitive Aspects of Automobile Detailing

There are both fixed and mobile detailers. Consumers often will... Read More

Perfecting Your Pitch

Why should you describe your business to others in 5... Read More

Franchise Buyers Lying On Forms

The Federal Trade Commission which governs the franchise industry thru... Read More

Environmental Boat Washing and Detailing

Some marine biologists feel that the concentration of dead marine... Read More

Expanding A Mobile Car Wash Business

What is the best time to expand a mobile car... Read More