Smart PR Tactics for Small Businesses

Small businesses need Public Relations, possibly more than large corporations, to put them on the map. If you consider that time is money, however, you may find that handling your own public relations is a daunting task and not necessarily worth the monetary savings. Here are some ideas of how to get the best bang for your PR buck by thoughtful outsourcing:

Use your business library. If you are savvy enough to identify the best media for your primary target audience, your local library or the nearest city library near your very small town has valuable informational tools to assist you at every turn. The librarian is a public resource that your tax dollars pay for anyway.

Having identified your target media, find a PR agency that charges by placement success instead of a standard six months or yearly contract. In that way, you can share the PR burden by supplying the media to be targeted, and pay only for premier hits. Besides, if the placement is impressive enough, you can put it on your website, and get incredible mileage from it.

Market your business service or product in the corporate fashion with mat features to print and online newspapers nationwide at half the price. A young service like Points of Persuasion Syndicate provides PR preformatted newspaper features free to editors nationwide. Their columns get printed exactly as written when the mentions are subtle and useful for the publication's reader. These trademarked, non-copyrighted features are picked up regularly by suburban daily and weekly papers, and remain on P-O-P-S' editorial website for six months to a year for instant downloads.

People talk of Public Relations as free compared to the expense of advertising. PR is never free but used strategically, it is more believed than its more costly brethren. Each time a placement is made your business is getting the endorsement of the editor of the publication, or host of the radio and TV show. The public depends on these consumer advocates to help them make the decisions important to them and their families.

Myrna Greenhut is currently president of P-O-P-S, a service designed to supply incremental PR impressions for companies, Associations and PR agencies. As a consumer product publicist, she has been with numerous independent and advertising affiliated PR agencies like The Rowland Company, Ogilvy & Mather, Cairns & Associates, D-A-Y as well as having done major freelance PR projects for Avon Products Incorporated.

In The News:

Small business is big business in SC  Charleston Regional Business
Small Business Week is around the corner  Quesnel Cariboo Observer
30 Vegan Business Ideas  Small Business Trends
businessrecord.com  Business Record
Small Business Hiring Slows  The Wall Street Journal
Borrello endorsed by small business association - News  Dansville-Genesee Country Express

Alliances: Drawing The Line

How far can you go based on your relationship with... Read More

How to be Annoyed and Make Money

When do annoyances in a relationship become too much to... Read More

20 Great Ways to Market Your Business Locally

Whether your target audience is in your neighborhood or across... Read More

De-Ionization Decisions in Mobile Car Washing

Many mobile car wash operators would like to add de-ionized... Read More

Smart PR Tactics for Small Businesses

Small businesses need Public Relations, possibly more than large corporations,... Read More

25 Valuable Phone Numbers For Small Businesses Success

Starting and growing a small business can be a daunting... Read More

Business Owners - Do You Actually Own a Job?

How many hours do you work a week? When was... Read More

Janitorial Cleaning Service: Getting Started

A janitorial cleaning service is one of the best businesses... Read More

Creative Metrification - A Technique to Improve

Some things in business are relatively easy to measure ?... Read More

Asphalt Paving: Striping Your Parking Lot

As you may already know, asphalt paved parking lots do... Read More

How to Start a Carpet Cleaning Company

Opening a carpet cleaning business is a great way to... Read More

Do You Want Your Own Fully Programmable ERP? - Part 2

In the first article we mentioned the main characteristics that... Read More

Starting a Mobile Auto Detailing Business; Dry Wash or Pressure Wash?

Many experienced auto detailing professionals who have started out using... Read More

Recognizing Employees? Contributions Can Go a Long Way

Every employee would like to earn as high a salary... Read More

Small Business Publicity -- Worth It?

You bet it's worth it. Publicity via news releases, along... Read More

Quality Controls for Franchising Companies Sample Outline

Quality control in franchising companies is paramount and all franchising... Read More

Tips For Successful Home Show Businesses

Opportunities for home show businesses have never been more abundant.... Read More

You Are Invited

Business card size works well for invitations to special events.What... Read More

Do You Really Need a Toll-Free Number for Your Business?

Do You Really Need a Toll-Free Number for Your Business?... Read More

Image is Everything - Secrets to Cleaning Car Fleets

A recent survey indicated that clean Taxi Cabs Fleets have... Read More

Making Your Product Desirable For Alliance Partners

How do you make sure you have the business solutions... Read More

Beginning an Internship Program

CONSIDERATIONS FOR YOUR INTERN: Specify the number of hours the... Read More

Fire the CEO

If you are the boss and you think your job... Read More

Three Big Barriers To Small Business Marketing Success

When you feel like you're always busy working on your... Read More

Five Simple Software Tips for Small Business Owners

The start of a new year is a time for... Read More