Why Small Businesses Need Both A Logo And An Identity System

Experts urge small business owners to "brand" their business ? to use a logo and a set of consistent marketing materials. But, they rarely go into the reasons behind this advice. Here's a list of some of the benefits to having a professionally designed logo and marketing package:

Not to look so small - Home-printed business cards with perforated edges, or cards printed with standard designs available through Microsoft software or online business card vendors (like Vistaprint) scream, "Small-time vendor!" to your potential clients ? and you'll be similarly compensated.

To increase your chance of getting venture capital or selling a business ? If you present a thorough business package, including marketing materials and graphics, your business will look more complete.

To attract more clients ? Some clients look for a well-defined company look-and-feel as part of their qualifiers for making a purchasing decision.

To brand yourself ? If you're a consultant, you need a logo in order to build an image and a brand that's bigger than just yourself.

To convey that you are established ? A logo and professionally printed materials show that you are committed to both your business and to your clients.

To give clients a sense of stability ? You may not have been in business "Since 1908", but if you've invested in an identity, you're much less likely to fold in the eyes of your customers. It goes a long way toward building the all-important "trust" factor.

To be more memorable ? Forty percent of people better remember what they see better than what they hear or read. So having graphics associated with your business and having consistent graphics on your business materials make you more likely to come to the forefront of potential clients' minds when they have a need for your goods or services.

To explain your company name ? If your company name contains a little-known word or an acronym, the logo gives visual clues to its meaning.

To endear your company name to your clients ? A difficult-to-pronounce or -remember company name may make it difficult for your clients to hire you. When potential clients have the need for your services, they can't recall who you are! But if you reinforce the name with interesting, compelling graphics, they're more likely to remember that hard-to-recall name, and to pick up the phone and hire you.

To explain an unusual line of business ? If your business is nontraditional, or in a hard-to-explain industry, a logo can help to explain exactly what it is that you do.

To show what practices differentiate you from your competition ? A well-designed logo can have many subtle meanings, and it can begin to tell the story of how you do business ? what special practices make you stand apart from the competition.

To stand out in your field ? A well-designed logo and an identity system can put you far above the competition, especially if they are paired with a strong marketing program.

In some industries, a logo is just expected ? In the creative services industry, especially, having a logo is an industry standard.

Lastly, do it for yourself! ? To show your commitment and for the sense of personal pride it will add to your practice.

These are just some of the benefits of having a professionally designed logo. If your business could use the kind of boost that having a logo provides, then contact us today for a free estimate!

About the Author

Erin Ferree, Founder and Lead Designer of elf design, is a brand identity and graphic design expert. She has been helping small businesses grow with bold, clean and effective logo and marketing material designs for over a decade. elf design offers the comprehensive graphic and web design services of a large agency, with the one- on-one, personalized attention of an independent design specialist. Erin works closely in partnership with her clients to create designs that are visible, credible and memorable ? and that tell their unique business stories in a clear and consistent way. For more information about elf design, please visit:

Logo design at http://www.elf-design.com

In The News:

Small Business Saturday  Investopedia

Too Many Lawyers in Franchising Today

Attorneys and Lawyers are ruining the franchise industry. It is... Read More

Q and A: Personalized Birthday Cards from Paul Leonard

Paul Leonard's BirthdayCards2Go.com paid greeting card service offers convenience when... Read More

Why are Reverse Mergers Often the Victims of Short Sellers?

There is a great deal of abuse going on in... Read More

Five Break-through Ideas to Immediately Increase Profits and Improve Cash Flow

Too often in business we get trapped into reviewing our... Read More

Franchises Offer Shortcuts, But Not Control

Q: I will be retiring this year at age 60... Read More

What is Business Process Automation?

Business Process Automation or BPA for short. This was a... Read More

Wichita KS; Anything is Possible in Wichita Business

Just when the entire state was kissing Wichita goodbye, economically... Read More

Financial Fundamentals - What Every Small Business Owner Should Know!

Business owners rarely go into business to deal with the... Read More

Taking Stock

Back when I owned an inventory-based business, one of my... Read More

The Role of the Business Model and Strategy for Business

People will always stress that having a well researched business... Read More

How to Successfully Avoid Becoming One of The 80% of Small Businesses That Will FAIL

It's a commonly quoted statistic: 80% of all small businesses... Read More

Small Business And The Ability To Find Market Place Opportunities

Marketing is one of the four corner-posts of a solid... Read More

Small Business Marketing - Clarify Success

When you hear the word "success" does it bring on... Read More

The Inside-Out Business Plan? -- Your Small Business Plan in 10 Easy Questions

Writing a business plan for your Solo Entrepreneur business doesn't... Read More

Secrets to Washing Fleets of Trucks from a Nationwide Fleet Washing Service

Washing the exterior of a truck. Sounds easy right? Well,... Read More

Starting an Aircraft Washing Service

To wash an airplane there are many items you will... Read More

How To Choose A Franchise

You'd like to go into business for yourself, and believe... Read More

Administration Of Your Small Business

You've been meaning to tend to the administration part of... Read More

Why Internet Shopping is the New Mall of the Future

Last year, trillions of dollars transferred hands on the internet... Read More

Collect that Debt - Your Business Depends on it

The efficiency of debt collection is the difference between a... Read More

Age Old Marketing Technique Improves Business Plan Executive Summaries

Every business plan book tells you how the Executive Summary... Read More

Entrepreneurs Go Virtual!

With the massive explosion of start-ups and home businesses developing,... Read More

Small Business Success Secret: Focus on Your Genius Work?

Do you know what your genius work is? It's the... Read More

Don?t Wait for the Perfect Plan

1. Don't Spend Too Much Time PlanningWhen you are entering... Read More

Concrete Cleaning Discussed at World of Concrete Expo 03

If you are in the pressure washing business and are... Read More