Postcard Marketing Your Small Business

One of the best marketing strategies a business or organization can use is postcards. Even before the arrival of online postcard printing and mailing services, postcards had a good reputation amongst guerilla marketers because:

  • They are fast, easy and relatively cheap - making them a boon to small business owners who are short on cash and time, yet need to build their brand and stay in front of their customers.

  • A beautiful, full color glossy postcard is not going in the trash without first being read.

  • You can add a personal note. Plus, postcards create a pleasant emotional response because they are usually received by friends and family.

  • When you advertise your business anywhere else, your competition knows it. But when you use postcards to communicate with your customers, it is direct to them and your competition will have no idea.
With the new web technologies for postcards, it's super- convenient to just send one or as many as you need without the effort of hand writing, addressing and mailing each one.

What is particularly nice about postcards is that nearly any business or organization can benefit from a structured, targeted postcard marketing strategy. Take a look at some of the ways postcards can be used.

Thank you notes. You can send a quick thank you to anyone for any reason and they will be so surprised and pleased that you took the time. If someone sends you a referral or business lead, gives you some information you needed, mentions you in an article - send them a note that shows you appreciate it!

A follow-up offer or service. Within 30 days after a purchase of a product or completion of a service, send them a discounted offer for a related service or product. Don't miss the opportunity for an after-sale contact.

Gift certificates or coupons. Show your best customers that you appreciate them by sending a gift certificate that they can use any time in the next year. Even better, leave a space on it for them to fill out a friend or colleagues name and give it to someone else to introduce them to your business.

Announce a new project or completed work. Postcards are perfect for photographers, web designers, architects, graphic artists, or anyone else who wants to keep their clients in the loop on what they are working on, with something visual and tangible.

Secret sales and pre-sales for preferred customers. Treat your existing and favorite clients to a sale that no one else knows about - or give them an advanced peak at your new product line.

Introduce products or services. Postcards are an economical way to inform people about your product or services, or announce new ones.

Announce a new web site. Create an announcement of your new web presence and invite everyone you know to come check it out.

Remember special days. Send your contacts a holiday greeting or thank you note for Thanksgiving. If you keep track of special dates in your customer's lives like birthdays or anniversaries, you can send them a colorful postcard letting them know you are thinking of them.

Reminders. Businesses that rely on repeat business can take advantage of postcards to send reminders and its not just for dentists any more! Why not remind your past customers of upcoming birthdays or anniversaries, or special holidays like secretaries' day or thanksgiving, at just the right time? Or perhaps your database tells you when they have likely run out of whatever they bought so you can send them a reminder that its time to visit you again.

Just staying in touch. People like to be remembered and postcards are an economical and easy way to say "thinking of you."

Recognition. Send out a postcard to let people know your good news about accomplishments and awards or reviews you have received.

Invitations to an event. Postcards can be used to announce seminars you are speaking at, open houses, book signings, and any variety of special events.

Think about all the ways you can use postcards, and then explore the many ways that you can automate the process of sending them out quickly and cheaply. This is one of those marketing strategies which looks much more costly than it really is, and will return more than you put into it. The best part is, practically any small business can benefit.

© 2003 Eileen P. Parzek, SOHO It Goes!

About The Author

Eileen 'Turtle' Parzek is a veteran marketing designer and online communications consultant who has been working from home and virtually since 1995. You can subscribe to her free monthly newsletter called Increase Your Reach: Infuse Your Marketing with Technology at http://www.soho-it-goes.com

NOTE: You're welcome to "reprint" this article online as long as it remains complete and unaltered (including the "about the author" info at the end), and you send a copy of your reprint to [email protected]

In The News:

Something new on Small Business Saturday  WNEP Scranton/Wilkes-Barre

Computer Tips that Help Small Businesses Operate Profitably

When working properly, computers enable small businesses to make big... Read More

Detailing Business Options

So you want to get into the auto detailing business... Read More

Racing the Competition

What is the Big Race all about when it comes... Read More

So What? How to Elicit Benefits from Features

"So what?" is a lovely question.It can lead to a... Read More

Change May Be Your Ace in the Hole

Whether it has been thrust upon you by external market... Read More

Starting a Pressure Washing Business

Are you thinking of starting a small pressure washer business... Read More

Naming Your Business: 3 Tips To Ensure Success

If you are just starting your business, or if you... Read More

Self-Employment: Do you know the Difference between Rates and Wages

The difference between rates and wages is not always clear... Read More

Starting a Small Business? ?Tips from a Veteran

Congratulations, you are starting a small business! You are taking... Read More

How to Sponsor an Event for Fun and PROFIT

How do you sponsor an event and get personal introductions... Read More

Effective Customer Interviews Make Life Much Easier!

One of the critical success factors for service-related businesses is... Read More

Making Your Purpose Your Business Step #2- Getting From Point A to Point B

In my previous article, Step 1, your challenge for the... Read More

Why Internet Shopping is the New Mall of the Future

Last year, trillions of dollars transferred hands on the internet... Read More

Finance Your Small Business: So Much Money, So Little Time

$37.4 million funded from venture capital today. $86.4 million funded... Read More

Slip And Fall Professionals; Service Businesses

Since you own a business you probably have liability insurance... Read More

Get In Touch With Your Competition!

We all know that competition is an ugly word but... Read More

Secrets of Cleaning Truck Trailers in Your Fleet from a Veteran Truck Washer

Cleaning the trailers towed by big trucks is not easy,... Read More

How to Find Success in the Import Export Business

Take advantage of world politics today and start your own... Read More

Using Holidays to Put Some Extra Cheer in Your Cash Box

No matter your age or station in life, we all... Read More

Pressure Washing at Golf Courses

There are many potential niches for pressure washing companies that... Read More

Making Direct Mail Work for Small Businesses

If you own a small business, then you know the... Read More

Bogus Investor and Consumer Complaints and Consumer Misrepresentation

Like most regulatory bodies in the United States, the Federal... Read More

Where to Find a Cash Windfall of $10,000 to $1,000,000 -- You Never Knew You Had

There is a rather famous true story called "Acres of... Read More

Three Big Barriers To Small Business Marketing Success

When you feel like you're always busy working on your... Read More

Dont Let Your Small Business Fall in the FDCPA Trap

When someone owes your small business money, you certainly feel... Read More