Work is a Four Letter Word

I love work, I can watch it all day.

I am not scared of work, I have been known to approach within arm's length of it on a number of occasions.

How often have you heard these remarks?

To a lot of people the word 'Work' is more than just a four letter word. It is something that takes up more than a third of their life. Something that has to be endured to provide for the family. To put food on the table and to pay the rent and taxes.

To some others work is something that they look foreword to and are not happy when something comes between them and their passion.

The first group of people are, as a general rule, people who work for wages. I was going to say that they worked for other people. That would not have been true. No matter who you work for, yourself or someone else, it's the money at the end of the week/month that really matters.

The other group is comprised mostly of people who run their own businesses.

The sad thing about this second group is that over thirty-five percent of the self employed fail within the first three years of starting their businesses.

IT DOESN'T HAVE TO BE THAT WAY.

Let us look at starting a business on the internet.

There are hundreds of thousands of people who would like to start a business capable of giving a boost to their basic income. Another few hundred dollars a month is all that they ask.

There are the others who need a full time income. People who are desperate to get away from state handouts. Honest God fearing folks who are down on their luck. They would like enough money to live comfortably without having to constantly count the cost.

At the top of the list are those who insist upon nothing less than a six figure income with plenty of time to spare to travel or to pursue their hobbies.

Whichever section that you belong to, there are some things that apply to you all.

· Firstly you will need the incentive to succeed.

· You will also need the will to succeed.

· You will then require the knowledge to succeed. That is just the basis, but if you can relate to the above short list you are almost half way there.

Don't think that it is going to be easy. Nothing worth while is ever easy. You are going to have to work hard during the initial stages. Once you have it all set up and running, It will get easier.

Let us start with the basics. First decide what you want to sell. Then decide how you are going to sell it. Do you have a product of your own to sell? Or will you be selling another person's product on commission? Perhaps you will be offering a service.

With a little experience you may decide to develop your own product. Or maybe purchase one that you can sell and to keep all of the profits.

Whatever it is, you will need to advertise. 'How'. There are so many different ways.

All that I can do is to explain the various ways that I use. Everyone has their own preferences. I have tried most of them and have settled upon the following:

E-zine adverts. Choose a selection of e-zines that are relevant to your product or service. You then have the choice of which type of advert' to use. If you are a bit short of cash, the free ad's will appeal to you. Use them by all means, free ad's are better than no ad's at all. You will get a reasonable response. It will also give you good practice writing the adverts. If you can produce an advert that gets a good response in the free section, it will surely get a much better response in the paid advert section.

As soon as you can afford it, I would recommend that you start doing top sponsor adverts on the various e-zines. I have found these to be one of the best ways of promoting your product.

When using e-zine advertising, It is most important that you are extremely selective in the ones that you use. Just because a particular e-zine does not have a big readership it does not mean that it is not worth advertising in. It is the quality of the readership that counts not the quantity.

My favorite way of advertising is writing articles for e-zines. This is recognized as the most effective method of reaching hundreds of thousands of interested readers. Your article is placed in a pool where the producers of e-zines look for free content for their publications. They only take articles that they feel will be of interest to their readers. They publish it on the condition that they also publish your by-line at the bottom of the article. This by-line tells the reader a little about yourself plus the all important link back to your product or service.

If you write a more general article it will be picked up by a wider range of e-zine publishers. This often means that you will continue to get response for a long time after its first publication. But the readership will not be so selective.

Remember, e-zine articles are published at no cost to you, and you can reach an audience of hundreds of thousands who will see your by-line with its link back to you and your product.

If you can compose an article every month aimed at ezines relevant to your website, you can be assured of a steady stream of prospects who are interested in what you have to sell.

==========

Footnote: If you do decide to use 'free ads' whatever you do, don't use your main e-mail address. You are sure to get a flood of trash e-mail. Set up a spare e-mail account especially to receive the replies.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Robert has been on line for over four years and earns a very good living from some of the very best affiliate programs on the web. This is one of his favorites. If you are interested in growing your very own opt-in mailing list in the shortest possible time, take a look now.

http://www.bz9.com/robjfar 'It's free.'

In The News:

Small business is big business in SC  Charleston Regional Business
Goldman Sachs Started 7300 Small Businesses. What's Next?  Harvard Business School Working Knowledge
Small Business Hiring Slows  The Wall Street Journal

Five Quick Ways to Speed Up Cash Flow

At one point or another, almost every business runs short... Read More

Do You Own Your Business Or Does It Own You?

What was your aim when you went into business for... Read More

The Greatest Challenges the Internet Consultant Faces!

While there are few career paths that some would call... Read More

Packing Material Thats Cheap!

Shipping materials can be expensive! Even the styrofoam "peanuts" can... Read More

When to Say NO!

When is it a good thing to say no to... Read More

The Number of Pages in the UFOC in Franchising is Still Growing Today

Today required franchise disclosure documents are over 200 pages generally.... Read More

Small Business Stress Buster: Completion not Perfection

Completion not Perfection Five Keys To Doubling Your Productivity and... Read More

Computer Related Habits From Small Business Owner - Be Prepared, Avoid Despair

Aside from the fear of losing a spreadsheet or research... Read More

What Is YOUR Value Proposition?

Every company has a value proposition. That is a statement... Read More

Make Your Business More Profitable

More sales and more profit. Isn't that what you want... Read More

Perception: What Are Your Patients REALLY Hearing?

Never underestimate the power of perception! Perception plays a major... Read More

Community Relations Strategy for Small Business

Does your company have a community relation strategy? Have you... Read More

Franchises: How to Find the Best Franchise Opportunity for You

If you are looking for a franchise opportunity, the choice... Read More

Why the Over Regulation on the Franchising Model?

Franchising is the fastest way to build small businesses, provide... Read More

Business Debt Collection Letter Writing Secrets

Debt collection letters--an overview"Debt collection letter" in the singular may... Read More

A Business Tail: Veterinarian Foams at Mouth, Chases Tail, Learns New Tricks--Case Study

Many self employed professionals find themselves overwhelmed, frustrated, and confused... Read More

Small Business - Is The Accounting Profession Ripping Them Off?

My 16 year-old daughter said, "Gee Dad! You look just... Read More

Arranging Your Fundraiser

When deciding to host a fundraiser for your company or... Read More

Age Old Marketing Technique Improves Business Plan Executive Summaries

Every business plan book tells you how the Executive Summary... Read More

Firing Underperforming Employees in Your Small Business

Here are a few tips on how to hand out... Read More

Specialty Advertising in C-Stores

It appears the mini-blimp indoor theme and concept is making... Read More

Business Development Is Not An Event

Cash flow. To stay in business, you've got to keep... Read More

Small Business Publicity -- Worth It?

You bet it's worth it. Publicity via news releases, along... Read More

Chamber Membership will BOOST your Business

When is the Chamber ideal for your business?Joining a Chamber... Read More

Multiple Clients Create Your Independent Business

Would you rather have one good client paying you five... Read More