Are You Using a Chess or Checkers Small Business Marketing Strategy?

Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player's ability to capture her opponents pieces without first losing her own. Checkers was fun. But the complexities of chess lead to more satisfying victories and defeats.

Chess is a more complicated game than checkers as there are more variables. Therefore, much more thought and concentration is required to win a game of chess than is required to win a game of checkers.

Like chess, marketing your business is a complicated endeavor. A successful chess player anticipates future moves and will position his pieces in such a way that each piece helps add strength to other pieces already in place.

A successful marketing strategy is no different than a winning chess strategy. Every move you make must reinforce previous and future moves. Instead of rooks, bishops and queens the moves made in the game of marketing are made with advertisements, web sites, marketing messages, brochures and so on.

As a small business owner you don't risk losing pieces to your opponent you risk losing business to your competitors.

Great chess players have a strategy that helps them win with consistency. Here's a marketing strategy you can use to consistently win new business.

Focus Your Marketing

Target your market with a marketing message that speaks directly to the population you serve. A marketing message is a phrase or sentence that clearly demonstrates who you help and the problems you solve.

Develop and use your marketing message as often as you can. Doing so will help get your business get noticed by those most likely to buy from you. Use your marketing message in your marketing materials, your website and any and everywhere your business comes in contact with potential clients.

Effective use of a marketing message can be a small business owner's best friend. A good one will work hard for you to generate new business and will never ask for anything in return.

Inspire Action

Once you've used your marketing message to grab hold of your prospects' attention, be it at your website, after reading one of your ads or an article you've written, be sure you clearly instruct them to take the action you want. It doesn't matter what the action is as long as it requires them to provide you their contact information so you may continue marketing to them.

Offer something useful and free in exchange for their information. Give away free recipes if you're a caterer or tips on designing bouquets if you're a florist. Just be certain to give clear directions about what should be done next to move your sales process along.

Build a Relationship

After you've successfully culled from your prospects' their contact information it is now time for you to develop a relationship with them. The nature of the relationship you develop should be one that makes it clear that you know your prospect is out there, that you understand your prospects' problems and that you can help solve your prospects' problems.

Common methods for developing relationships with prospects are distributing articles, publishing an ezine and conducting surveys. Be sure to include your marketing message with every article, ezine or survey.

Over time you will become the obvious solution to your clients' problems when they decide to take action to solve what concerns them.

Move Your Marketing forward

Using each of the above methods will help you position your business much like a champion chess player positions his pieces. In the end victory and more sales will be yours.

Copyright 2005, Jeremy Cohen and Better Marketing Results

The author, Jeremy Cohen, helps small business owners and professional service providers attract more clients, grow their business and be more successful with his marketing strategy and web site enhancement service and his marketing guides. Get his free marketing strategy guide : Jumpstart Marketing: More Profits, Clients and Success at: http://www.bettermarketingresults.com/

In The News:

Protecting Small Businesses from Fraud  CPAPracticeAdvisor.com

Small Businesses You Can Start in Automotive

There are many choices when thinking about a small business... Read More

How the Humble Ice Cube Made Business History

Gather round while I tell you the story of Kennebec... Read More

Small Business - A Thing Worth Doing Is Worth Doing Badly

A thing worth doing is worth doing badly. Yes I... Read More

Pressure Washer Companies and Steam Cleaner Maintenance

If you run a pressure washing business it is a... Read More

The Misconceptions of the Value Of Disclosures in Franchising

Disclosure laws in franchising are suppose to help the consumer.... Read More

Launching your Business with a Chamber of Commerce

Why are Chambers a good launching pad?Chambers provide you with... Read More

Build Credibility, Value, and Trust on a Shoestring

Setting priorities in your business? Your first job is to... Read More

Age Old Marketing Technique Improves Business Plan Executive Summaries

Every business plan book tells you how the Executive Summary... Read More

Drivng Home the Point - An Outsourcing Story in China

A few years ago, I visited Beijing for the first... Read More

Small Business And The Ability To Find Market Place Opportunities

Marketing is one of the four corner-posts of a solid... Read More

Three Ways to Add Leverage to Your Small Business

Remember those drawings from science class of how a lever... Read More

Hosted PBX, Is It Right For You?

"Order Now!" "Your Business Will Fail If You Don't Have... Read More

Work is a Four Letter Word

I love work, I can watch it all day.I am... Read More

Top Ten Resolves for Building Your Business in 2005

1. Resolve to build a consistent network system.Since referrals are... Read More

Making Your Purpose Your Business Step #2- Getting From Point A to Point B

In my previous article, Step 1, your challenge for the... Read More

The Business Autopsy: A Fact Of Life

Last week we discussed the importance of performing an autopsy... Read More

Combating Over Regulation of Small Business

Many small businesses do quite well due to the blood,... Read More

Slip And Fall Professionals; Service Businesses

Since you own a business you probably have liability insurance... Read More

Small Business Credit Card Advantages

Obtaining a business credit card enables the small business owner... Read More

Mobile Detailing Expansion Considerations

Expanding your business requires you to take a good hard... Read More

Aircraft Washing Business Tip - Interior Private Jet Cleaning

Aircraft Interiors of personal and corporate jets have hundreds of... Read More

Business Checks are an Added Cost to Your Small Business - Try Making Them Yourself!

Starting and managing a small business is no fun chore,... Read More

Top 10 Rules for Small Business Success

1. TargetYou are not all things to all people. Decide... Read More

How Most Business Owners Sabotage Their Success

Owning a business is a challenging endeavor. If you're like... Read More

Small Business Opportunities Magazine Business

A Small Business Opportunities Magazine is one of the new... Read More