Business Scents - Do They Work?

You see it often in large shopping complexes. Customers seem to be flocking to a certain stall in large droves. There is a special attraction that cannot be explained.

Isn't it great to see your own customers flocking to you in droves, like bees to honey? Could you do with some extra attraction to your business?

In most of our marketing efforts, the sense of sight reigns supreme. Banners and billboards catch customer's eyes at every corner of the street. These visual statements can be very effective if used correctly. The message they convey can be bold or or even subtle.

However, there is another way to attract people. It's a subtle approach that is often overlooked.

It's by using the sense of smell. Have you ever tried to use the sense of smell to bring in business? Could it be the break that you are looking for?

Shopping mall owners know how to use it to their advantage. People tend to feel happy or relaxed when there is a pleasant smell around them. Aromatic perfumes are sprayed at regular intervals to make people feel happy and in the mood to buy.

Smells do have a way of influencing our behavior!

Chemicals called pheromones have a way of influencing animals especially during mating time. Researchers have uncovered more and more of the secrets of smells in their study of attraction.

Mammals and insects are known to be attracted to their mates even from far away places. It's almost like magic! And it's a natural phenomenon.

Now come the million dollar question. Can you make use of pheromone chemicals to help in your business? If people are somehow attracted to you, will you have a better chance to present your sales pitch more effectively, and more frequently?

How about the response from your audience? Will they be more receptive to someone they like?

If your customer comes with a relaxed frame of mind, do you think you have a better chance to close a sale?

Everybody has a better opinion of a salesperson who smells good. Your sales pitch could somehow become more inviting.

And they may not even realize why!

They might not even know what attracts them to the product you are selling!

You may want to try out this form of marketing for yourself. Perhaps it might work for you. Check it out at Business Scents

Thomas Yoon is a successful illustrator/writer/web designer that has many years of experience in Marine, Facilities, Construction Engineering.

Thomas Yoon's skill in illustration/writing has enabled him to produce numerous ebooks on engineering subjects that can be downloaded at Engineering E-books. He has also produced an ebook on "50 Secrets of Truth and Life" that is fully illustrated with cartoons in a humorous way.

In The News:

25 Best Webinar Software Platforms  Small Business Trends
Small Business Reference Center  Columbus Telegram

Don?t Wait for the Perfect Plan

1. Don't Spend Too Much Time PlanningWhen you are entering... Read More

Have You Thanked Your Competitors Today?

Competition in the business world is often viewed as a... Read More

Finding the PERFECT Alliance Partner

Where do you look for the appropriate alliance?One of the... Read More

Is This The Way Its Always Been Done?

Let's face it, we all tend to get stuck in... Read More

Naming Your Business: 3 Tips To Ensure Success

If you are just starting your business, or if you... Read More

Change May Be Your Ace in the Hole

Whether it has been thrust upon you by external market... Read More

But Weve Always Done It This Way

Sacred cows take a long time to die. We get... Read More

Success Tips for Small Business Owners

Running a small business requires many skills. However, to do... Read More

Why is My Restaurant Not Full Every Monday Night?

In a quest for customers and to keep those customers,... Read More

Tell Me a Story: A Simple But Powerful Tool to Build Your Business

Everyone loves a good story. Whether it's the story of... Read More

Small Business and Branding ? Why and How?

When we speak of branding most of the time people... Read More

Time to Sell your Restaurant? Some Advice from Restaurant Consultants, Inc.

As a specialist in getting restaurants open, it is surprising... Read More

7 Reasons To Take Control Of Your Small Business? Checking Needs

Business checks are available in many styles and varieties. They... Read More

Make Your Business More Profitable

More sales and more profit. Isn't that what you want... Read More

10 Filler Activities for the Summer Business Slowdown

Summer is a time for the outdoors, for that well-deserved... Read More

Outsourcing and Virtual Assistants: Small Business Saviors

Work smarter, not harderWhat is one of the best ways... Read More

The ABCs of Fundraising

There are many little details that go into making sure... Read More

Beginning an Internship Program

CONSIDERATIONS FOR YOUR INTERN: Specify the number of hours the... Read More

Starting a Small Business? ?Tips from a Veteran

Congratulations, you are starting a small business! You are taking... Read More

Encouraging Your Customers to Pay On Time

Nothing can drive a business down faster than customers who... Read More

Effective Customer Interviews Make Life Much Easier!

One of the critical success factors for service-related businesses is... Read More

3 Ways To Make Certain Your Business Fails

Most small businesses incorporated in 2005 will fail by the... Read More

Advertising - For Small Businesses (Part 1)

Is it right for you?If you decide to advertise your... Read More

Are You Satisfied With Your Business Just As It Is?

Did you know that satisfaction is the number one emotion... Read More

Discover How You Can Start Making Your Small Business Dream Come True

As a teenager I worked for my father's small business.... Read More