The Key To Success - Choose The Right Partners

Do you promote yourself as offering prompt, reliable and quality service?

Of course ? none of us promote ourselves as anything less, and equally we strive to provide this level of service all the time.

So what happens when you take your networking to the next level, and start to offer referrals, or even establish partnerships or alliances for certain activities?

Whatever you do at this point creates significant impact on your business and personal reputation ? potentially positive and also potentially negative.

One of the successes of Global Business and Development Solutions (globizdev.com) is not just that we are an alliance spanning Australia, South Africa, UK and the USA. Rather, our success results because we share like values, and each commit to providing the same level of service, whether individually sourced, referred, or a shared client.

I am using the word 'partner' loosely ? as a catch all for someone we refer business to/from, someone we collaborate on a project with, someone we join market and so on.

Regardless - choosing the right partner is critical.

So how do I choose the right partner?

At some point depending on the level of activity you enter, it could be important to get specialist legal, due diligence and other financial advice ? which is beyond the scope of this article. Some key principles I have followed to successfully establish partnerships and alliances include:

? Looking for organisations and individuals who share the same values as you

? Ensuring you enter the arrangement with their success in mind, not just yours

? Being prepared to not lead every initiative

? Looking for partners with complementary products and services

? Identifying gaps in your own knowledge, skills and experiences and seeking partners to 'fill' these

? Not expecting overnight success

? Being prepared to foster a long-term mutually beneficial arrangement

Will following these steps guarantee success and remove all potential for conflict?

Obviously not.

However, following these steps is core in demonstrating a genuine desire to work with others, to support each other in growth and development.

Remember, too, that establishing such arrangements is likely to be just one element of an overall sales and marketing plan for you or your organisation. Even if you have an excellent partner, or partners, marketing efforts individually and collectively remain important.

I you are an independent professional, or a small service organisation, you might benefit from the Free Marketing Plan Workbook from Action Plan Marketing, which you can download from globizdev.com on the Additional Resources page.

I have found enormous personal and business benefits from establishing quality partnerships, and I hope you enjoy similar successes.

Mel Dunn is Managing Director of Global Business and Development Solutions, which works with individuals and organisations that are committed to business success and the success of others. We work globally and locally and focus on providing sustainable solutions for our clients.

We offer a range of services including:

? Proposal and tender development

? Technical assistance

? Research and strategy development

? Quality review of submissions

? Market entry support

? Partner identification

? On-ground representation

http://www.globizdev.com

In The News:

Examining the UK’s current small business situation  Business MattersBusiness Matters
Over $13M handed out to local small businesses  Central Coast Community News
Small business the canary in US economic coal mine  The Australian Financial Review

Starting a Small Business? ?Tips from a Veteran

Congratulations, you are starting a small business! You are taking... Read More

Business Owner--Educate Thyself!

Remember the training programs, seminars, and workshops you had to... Read More

Six Sigma for Small Business

It is not surprising that some people may perceive Six... Read More

Community Relations Strategy for Small Business

Does your company have a community relation strategy? Have you... Read More

Do You Microbifer in Your Cleaning Business?

Microfiber cleaning towels have been around for about ten years... Read More

Gold Medal Delegation

When the recent Games of the XXVIII Olympiad came to... Read More

More Business Card Uses

Why would you use an event pass?Event passes are often... Read More

Finance Your Small Business: So Much Money, So Little Time

$37.4 million funded from venture capital today. $86.4 million funded... Read More

So You Don?t Believe in Outsourcing

Entrepreneurs are hardy stock. But sometimes hardiness can get you... Read More

What Is YOUR Value Proposition?

Every company has a value proposition. That is a statement... Read More

Who Does Over Disclosure Really Hurt In Franchising?

Costs of over regulation and over disclosure end up hurting... Read More

Is a Small Business Web Site a Wise Investment?

One of the greatest pitfalls in e-commerce is Field of... Read More

7 Tips to Improving Your Cash Flow

Cash is King... That is what everyone tells us and... Read More

Proper Care and Feeding of the Business Owner

That sizzling sound you're hearing may be a symptom of... Read More

Grab Your Consumers Attention in a Cluttered World of Marketing Communications

A cluttered world of marketing communications diminishes the ordinary. The... Read More

Conquering Confidence Killers for Small Business Success

"The way to develop self-confidence is to do the thing... Read More

3 Ways To Make Certain Your Business Fails

Most small businesses incorporated in 2005 will fail by the... Read More

When to Say NO!

When is it a good thing to say no to... Read More

Deciding Which State To Incorporate Your Small Business In

Once you've decided to incorporate your small business the next... Read More

How to Remove Stress from Owning a Business... Forever!

I meet and talk to hundreds and hundreds of business... Read More

Increase the Wealth in Your Community

Many of us have noticed how some nearby communities seem... Read More

Getting Grant Funding For Your Nonprofit Organization

Do you need grant funding for your nonprofit organization? If... Read More

Specialty Advertising in C-Stores

It appears the mini-blimp indoor theme and concept is making... Read More

Pressure Washing Business and Post Fire Cleanups

Many have not experienced a fire up close. One year... Read More

Are You Making These Mistakes In Your Business?

You've probably heard the statistic that 95% of small businesses... Read More