Making Your Product Desirable For Alliance Partners

How do you make sure you have the business solutions or services that your alliance partner needs?

You can only make sure that what you have to offer a company fits into their goals and mission if you do your research on what drives that business. If you go in "cold" you are not likely to win any business as you do not know enough about the company and they certainly do not know enough about you. You should never go to a cold call under any circumstances. You should find a way to learn more about what solutions they are looking for and get introduced to a few of the key people of the organization. A business relationship needs time in order to solidify. If you do not know enough about the inner workings of the organization, you will not likely be able to form an alliance with that organization.

You must be able to learn about their business pain in order to find the solution, or a solution, to help them along the path. You may also have to offer some free advice or service in order to become part of their business and learn more about their business model. Once you have gained trust (and you should be trustworthy), it will be much easier to form an alliance that benefits both parties. The important thing to remember is that you need to get to know the other company first and then work a solution into the relationship.

Research is one key to making sure you have the appropriate solution. Other considerations are to conduct an assessment of the company's customers. We talked about assessments earlier in the chapter and I want to emphasize that you will find out more about a company through assessments than you will through employees of that firm. Once you have your results, you can then take an integrated approach on how the two companies can form an alliance. You will be able to weave the fabric of a good business relationship.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

In The News:


Street Wars Between Mobile Car Washers and Mobile Auto Detailers

There is much competition in the mobile auto detailing business.... Read More

Is This The Way Its Always Been Done?

Let's face it, we all tend to get stuck in... Read More

What is your Motto?

Company mottos can easily be printed on a business card.Sometimes... Read More

Getting Grant Funding For Your Nonprofit Organization

Do you need grant funding for your nonprofit organization? If... Read More

Small Business CRM Is Here To Stay

If you ask most small business owners what priority CRM... Read More

Small Business Credit Card Advantages

Obtaining a business credit card enables the small business owner... Read More

How to Integrate Yourself in Someone Elses Business

When do you need to get more involved with the... Read More

Cabinet Refacing Business Opportunities

With all the cabinet refacing business opportunities out there, you... Read More

How Mastering 5 Essential Money Making Ideas Can Lead Your Business to Longterm Cashflow

Essentially there are 5 tremendously powerful methods to make money... Read More

Freelance Tips: How to Cope with Spring Fever When Theres Work to Be Done

We all know how glorious those first warm days of... Read More

Patient Records - Your Responsibilities

As a practise gets larger & larger the associated problems... Read More

The Power of Why: Your Psychological Ally To Marketing Success!

Here's why 'WHY' is such a profit-making marketing trigger."Stop taking... Read More

So You Don?t Believe in Outsourcing

Entrepreneurs are hardy stock. But sometimes hardiness can get you... Read More

How to Manage Your Pipeline

How is your pipeline structured?I assume most of you have... Read More

Dispute Resolution; Competing With Other Franchisees

If you are in a franchise and have a territory... Read More

Loose Lips Sink Ships - The Fastest Way to Put Yourself Out of Business

I agree that knowledge should be free, but the next... Read More

Tips on Setting Up Your Small Business Bank Account

One of the first things you will need to set... Read More

Build Credibility with Expertise

As an Investment Representative you've worked hard to build trust... Read More

How To Ruin Your Business

If you're like the rest of us, you've spent a... Read More

Why Internet Shopping is the New Mall of the Future

Last year, trillions of dollars transferred hands on the internet... Read More

Attributes Of Companies You Don?t Want To Buy!

There are no "rules of thumb" in the pursuit of... Read More

Is Your Business Property Safe and Secure?

Security Professionals provide the products and services necessary to create... Read More

Business Failure, The 8 Traps Causing Failure And The One Attribute Which Ensures Business Survival

It is estimated that 78% of all small business start-ups... Read More

Why Clean Mobile Homes for a Business?

Manufactured and Mobile Home owners know that the weather this... Read More

California Department of Corporations Attempts to PR Their Benefits to Consumers

On Monday the Department of Corporations in California revoked franchise... Read More