Alliances: What works, what does not

Why Alliances Fail

When do you know an alliance is falling apart?

An alliance will surely fail without good communication on both sides. It will also fail if the alliance partner is not capable of completing the tasks set out in the service level agreement. Service level agreements are usually put in place so that milestones in the process can be monitored. The agreement also helps to alleviate the number of complaints by the alliance partner (and also the complaints about the service being provided to the partner's customers). The basic premise here is that the products and services being offered are of excellent quality. If the quality is missing in the formula, your alliances will most definitely fail.

Finger pointing is one of the worst things that can happen in a relationship. The business relationship must be preserved at all costs. The saying goes "never burn a bridge as you never know when you need to cross it again". I had a partner that did not believe in that philosophy and, six years down the road, he found that he needed to deal with me again. Instead of repairing the damage, the information he needed was obtained by a mutual acquaintance. Since I did not burn bridges, I readily gave out the information. I still have not seen him again.

Alliances also fail because the return on the investment was not as promised. Relationships can be very fickle when it comes to money transactions. You need to build the relationship first and keep it intact, and then deal with the ROI. If the product or service does not live up to expectation, then a mutually agreeable term in the service level agreement should give an out to one or both parties. This will allow for an amicable departure and keep the relationship intact.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

In The News:

Small business is big business in SC  Charleston Regional Business
Small Business Week is around the corner  Quesnel Cariboo Observer
30 Vegan Business Ideas  Small Business Trends
businessrecord.com  Business Record
Small Business Hiring Slows  The Wall Street Journal
Borrello endorsed by small business association - News  Dansville-Genesee Country Express

Arranging Your Fundraiser

When deciding to host a fundraiser for your company or... Read More

Looking for a New Office Chair?

Perhaps you are building a new home office or you... Read More

Debt Collection Techniques

Here are some sound debt collection techniques that can be... Read More

Awning Cleaning Business Case Study: Entrepreneurship 101

It is most fascinating to study how entrepreneurs spot opportunity... Read More

Do You Own Your Business Or Does It Own You?

What was your aim when you went into business for... Read More

Public Relations: Antidote for Small Business Failure

When small businesses fail, the wreckage is often assigned to... Read More

Effectively Completing the Operations Plan Section of Your Business Plan

The Operations Plan is a critical component of any business... Read More

A Gift Basket Home Business is an Easy Way to Wrap up Profits

You want to know more about making money with your... Read More

How to Start Home Based Travel Businesses

Home based travel businesses are no longer the wave of... Read More

Starting An E-Commerce Business: Baby Steps

Starting your own e-commerce business can be quite the adventure.... Read More

Going Public by Way of Regulation D (504) Offering

Under the Securities Act of 1933, any offer to sell... Read More

But This Is Just My Opinion

Hi, Charles...here, Your Cap and t-shirt guy From Texas. How... Read More

10 Best Practices to Consider as Your SBIR Negotations Approach Contract Signature

10 Best Practices to consider as your SBIR negotiations approach... Read More

Smart PR Tactics for Small Businesses

Small businesses need Public Relations, possibly more than large corporations,... Read More

How to Successfully Avoid Becoming One of The 80% of Small Businesses That Will FAIL

It's a commonly quoted statistic: 80% of all small businesses... Read More

Secrets Revealed To Having The Most Professional Staff On The Telephone!

Do you have all the customers your business can use?The... Read More

Does Your Small Business Marketing Suffer From The Bulldog Effect?

If you're an entrepreneur responsible for your own small business... Read More

Data Loss - Can Your Company Survive? (Most Do Not)

Data. Most people think it is a term relegated to... Read More

Family Business and Conflicts

What is a Family Business? A family business is basically... Read More

Accounting Methods ? Cash and Accrual

When starting a business, you have to determine the method... Read More

Beginning an Internship Program

CONSIDERATIONS FOR YOUR INTERN: Specify the number of hours the... Read More

Small Business Computer Security, the Basics

Anyone in business today realizes both the natural dependency on... Read More

How to Become Successful in the Field of Financial Consultants

Financial Consultants are one of the fastest growing industries today.... Read More

Mission Statements: More Important Than You Thought

If an organization lacks a mission statement, it is worthwhile... Read More

Entrepreneurs and Franchisors Watch Out

New Franchisors and Entrepreneurs need to watch out as they... Read More