A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business Owners?

And is having a logo really that important?

My answer to both of these questions is an emphatic YES!

A logo is a graphic or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever you are out in the marketplace selling.

Why do small businesses need a logo?

Why can't they just market using their company name? Logos are expensive, right? Can a small business owner really afford to get a logo? Or at least a good logo? Lots of questions. Some I'm sure you've pondered yourself at one time or another.

I believe ALL businesses should have a logo

You need a graphic element that captures the essence of your business and communicates an idea to your prospects and customers. A mark that can lead the look and feel of all of your marketing materials.

You only have a split second to grab someone's attention

You need to make the most of that time. A good logo mark can communicate a message or intrigue a prospect to want to find out more.

Before you decide you can't afford a good logo

Let me assure you that is absolutely NOT the case. Look, I've been in the ad agency business for 20 years. During that time I've worked with some of the most talented graphic artists and designers in the business. But even I did not turn to them when I needed a logo for my small business. Why? I couldn't. They were simply too expensive for my small business budget. So what did I do? I found a great alternative that's inexpensive, fast and good.

LogoWorks

For $300 to $500 you'll get a variety of logo designs to choose from and you'll have them within just a few days. Plus you'll get several rounds of revisions to make sure you are completely happy with your final mark.

What I like most about Logoworks

They require you to complete a creative direction worksheet that ensures their designs are strategically on target with your brand. This is KEY if you want your logo to be a good representation of your business. If anyone offers to design a logo for you without some form of creative brief or direction worksheet, don't do it!

If you don't have a logo, or if yours is in need of an overhaul Check out LogoWorks by visiting http://www.10stepmarketing/greatlogo.htm

(C) 2005 Debbie LaChusa

20-year marketing veteran Debbie LaChusa has developed The 10stepmarketing System to help small business owners successfully market their business, themselves, without spending a fortune. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com

In The News:

Goldman Sachs Started 7300 Small Businesses. What's Next?  Harvard Business School Working Knowledge
Small Business Hiring Slows  The Wall Street Journal

How To Choose A Franchise

You'd like to go into business for yourself, and believe... Read More

Finding a Venture Capital Firm

Many ventures are faced with the challenging task of raising... Read More

Doing Business With Friends: Five Tips for Preserving the Friendship... and Your Sanity!

My colleague, Jane, recently lamented to me an all too... Read More

Image is Everything - Secrets to Cleaning Car Fleets

A recent survey indicated that clean Taxi Cabs Fleets have... Read More

Top 7 Small Business Tax Tips

Here are seven ways for owners of small businesses to... Read More

Slip And Fall Professionals; Service Businesses

Since you own a business you probably have liability insurance... Read More

Arranging Your Fundraiser

When deciding to host a fundraiser for your company or... Read More

How to Bond a Business Relationship

When should you create a foundation in order to solidify... Read More

Is Your Business Profitable?

What's your job profitability? Do you know?Many business owners are... Read More

Profits are within 6 Degrees of Freedom

How far away is the person you need to meet?We... Read More

Its Spring - Time For A Compensation Program Tune Up

Now that winter has passed, the annual ritual of spring... Read More

Franchise Rule to be Revised; Why?

The FTC, Federal Trade Commission, is considering modifying the franchise... Read More

How to Curb Antique Shop Theft Inexpensively

If you have ever had your antique shop or mall... Read More

Pressure Washing and Hospital Accounts

Most pressure washing companies never look into some of the... Read More

S Corporation ? What Is It?

For many small businesses, the "S" corporation is the business... Read More

Be Nice to Your Payroll Department

Ok, so next to the taxman, your company payroll department... Read More

Hone Your Edge, Stay Focused

A common hazard faced by new entrepreneurs is a lack... Read More

Survival Tips For Small Businesses

You may be in Mail Order, Direct Mail, or you... Read More

How to Prevent Home Business Burnout

As a home business proprietor, you may already realize why... Read More

Got Stimulation?

An observation while returning home from a seminar: Getting away... Read More

How To Start A Blind Cleaning Business Quickly And Easily

Starting the blind cleaning business is one of the best... Read More

Small Business - A Thing Worth Doing Is Worth Doing Badly

A thing worth doing is worth doing badly. Yes I... Read More

Window Cleaning Business Start Up

Should you buy a business opportunity or Franchise if you... Read More

Small Business 101: Deadly Ignorance

American small business is again in transition. Many employees, now... Read More

How to Compete with the Big Guns?!

Many small business startups fail within the first 2 years... Read More