How to Sponsor an Event for Fun and PROFIT

How do you sponsor an event and get personal introductions at the same time?

So how can sponsoring help you to be visible to the business community and gain the right contacts? It is actually quite simple, you need to find events that are visible to the audience you are interested in.

Find out:
Whom you wish to do business with
Which sports they like

What community events they like Where the upper management families live
and their community involvement

The events that they watch are the ones that you should sponsor. For example, if you want to target the business community in Pleasanton and you find that most of the executives belong to the Rotary club, and that the club has a number of community events for which they are always looking for sponsors, then you should take the initiative to either join the Rotary club (you need to be invited by a member) or find out how you can offer a sponsoring role.

Once you offer the sponsorship, you may find that members of the club are more open to talking with you and helping to support your business in the community. All service and community organizations are looking for sponsors, you just need to find the ones that give you the visibility that you need in the community. You want the business leaders to be aware of your involvement, and also be aware that you are open to their fund-raisers for good causes.

Whether you want to believe it or not, money does talk, as long as the money is used appropriately. You should not sponsor things that you do not believe in! Only sponsor and help others where you have the same philosophy and the same interests. Nothing is worse that sponsoring only for the glory and not for the belief in what the organization does. Organizations are also looking for straight donations.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

In The News:

Photos: G7 Small Business Market  Vanderhoof Omineca Express
Hahira hosts Small Business Saturday  Valdosta Daily Times
Kutztown businesses connect for Small Business Saturday  Boyertown Berk Montgomery Newspapers
Best Places to Work [Small Companies]  New York Business Journal

Choose Your Own Guru

What is a guru?A guru is a teacher. A mentor.... Read More

How To Plant Seeds of Success With Small Business Ideas

Think of all of your business ideas as tiny seeds... Read More

7 Card Tricks That Improve Your Personal Networking Power

CARD SHARK7 Card Tricks That Improve Your Personal Networking PowerThe... Read More

How to Achieve Real Success in Business: Five Breezy Tips

Achieving real success should be the goal of any good... Read More

Family Business and Conflicts

What is a Family Business? A family business is basically... Read More

There Is Security in Change... But Use Caution

It has been said that the only constant is change.... Read More

Looking into the Future for Profits

How to identify future solutions and opportunities?Your power page, if... Read More

The Power of Why: Your Psychological Ally To Marketing Success!

Here's why 'WHY' is such a profit-making marketing trigger."Stop taking... Read More

Creative Business Card Marketing

Announcements can be handed out as a business cardAnnouncements can... Read More

6 Ways Small Businesses Can Survive In A Crazy Economy

Contrary to popular belief, small businesses can survive a crazy... Read More

Does Your Company Have a Business Image Manual

Every business regardless of size needs a "Business Image Manual"... Read More

Small Business Debt Collection Laws

In your small business debt collection laws will eventually become... Read More

Proper Care and Feeding of the Business Owner

That sizzling sound you're hearing may be a symptom of... Read More

Small Business 101: Deadly Ignorance

American small business is again in transition. Many employees, now... Read More

Have You Thanked Your Competitors Today?

Competition in the business world is often viewed as a... Read More

Top 10 Rules for Small Business Success

1. TargetYou are not all things to all people. Decide... Read More

Fleet Washing Operations Manual Sample Outline

In the Truck Washing Business every single type of vehicle... Read More

Build Credibility with Expertise

As an Investment Representative you've worked hard to build trust... Read More

Small Business Success: Thriving During Change (And Landing On Your Feet!)

If I had $1.00 every time I heard someone say... Read More

How to Start Home Based Travel Businesses

Home based travel businesses are no longer the wave of... Read More

Winning in Business - Lessons from Lance Armstrong

Lance Armstrong this week won an unprecedented 7th Tour de... Read More

The Key to a Successful Business

Where would a business be without a business plan? A... Read More

Attributes Of Companies You Don?t Want To Buy!

There are no "rules of thumb" in the pursuit of... Read More

Selling Your Business, Entrepreneurs Role

$elling $elling $ellingWhat makes a great sales person? Well, the... Read More

Financial Fundamentals - What Every Small Business Owner Should Know!

Business owners rarely go into business to deal with the... Read More