Are You Ready to Own and Operate a Business?

How often has someone thought of starting a business based solely on the fact they think it will be easier than working for someone else. Fact is, owning and operating a business can be one of the most grueling experiences you will have. Granted, there are many advantages, but unless someone has actually run a business there is much to consider before you make that decision.

The following information will help you operate a business more professionally. With today's technology there is no reason you cannot have the look of a large company even if you are working off your kitchen table. If you have a home based business it is suggested you have a room dedicated to your business. This helps you to stay focused and there are some major tax benefits in doing this.

PROFESSIONALISM

-Choose voicemail rather than an answering machine. There is a major difference in the perception to the caller.

-Toll free number. Check with your local telephone company to find out if this is available to you if you will have a lot of clients/customers from outside your calling area.

-Have a separate business phone line. You do not appear very professional if your children answer the phone.

-Email. Avoid using free services due to limitations and perceptions. -Dedicated fax line. A small business will appear as such if the fax number and phone number are the same.

RUNNING AN OFFICE

-Stay organized. The more you can keep yourself organized the easier it will be to respond to customer's requests in a timely fashion.

-Color file folders. A great way to organize your file system. Each color indicates a category.

-Dedicated file cabinets. Separate personal papers from business.

-Form letters. Don't reinvent the wheel with every letter you write. Keep form letters on a disc or your hard drive.

FINANCIAL END of running the business. There will be many costs to running a business. The following are some of the investments you will need to consider.

-Medical insurance
-Separate phone lines
-Taxes
-Marketing material
-Office supplies
-Products
-Service fees
-Accountant
-Financial Planner
-Bookkeeper
-Keep excellent records
-Keep all receipts
-Advertising

THINGS YOU WILL NEED IF YOU WANT TO STAY COMPETATIVE

-Business license
-Incorporate
-Bookkeeper
-Financial planner
-Marketing material
-Business cards
-Letterhead
-Envelopes
-Folders
-Letters of referral
-Bio sheet
-Product or service sheet
-Web site

PROFESSIONAL ORGANIZATIONS

-Which ones are most beneficial for you to join? To get the biggest benefit from any organizations you need to get involved. Use the monthly meetings to network.

-Dues and fees. How much are the annual dues and cost for monthly meetings?. Figure that in your budget.

-Conventions. Are there any conventions you need to go to? What is the time and cost investment? Talk to others who have gone to find out if it will be worth the investment.

-Network. Most of your business will come from referrals.

QUALIFYING THE BUYER

-Who is my customer?

-Do they have a budget for my product or service their budget?

-Do I want to work with them?

PAPERWORK

-Invoices

-Contracts

-Service agreements

-Letters

MANAGE PROFESSIONAL IMAGE

-Responding to requests by providing what the customer needs. If you are not the person for the job, who can you refer (that's why networking is so important)

-Follow-up. Do your follow-up in a timely fashion

-Develop a good relationship with the client

-Return calls as soon as possible

-Send information in a timely fashion

-Priority mail is often less expensive than first class. And it can be more impressive to your client.

-Keep in touch after the fact. A mistake a lot of people make in doing business is they do a job for a client and then seem to forget the client. It is easier to get repeat business than it is to find new business, and yet, so often business owners and salespeople (which is what you are if you own a business) will look for the new customer and forget about their existing clientele.

Kathleen Gage is a keynote speaker, author and business advisor specializing in marketing and promotions. Access Gage's's FREE eBook about how to gain visibility on the Internet with Street Smarts Internet Marketing at http://www.streetsmartsmarketing.com/free -ebook.htm

In The News:


USA TODAY

Six small business bombshells in Trump's tax plan
USA TODAY
AP TRUMP A USA DC. President Trump and First Lady Melania Trump. (Photo: Evan Vucci, AP). 7 CONNECTTWEET 4 LINKEDINCOMMENTEMAILMORE. President Trump says he wants to lower your business taxes, but if you own a small business, is.
Small business owners need real tax reform | Letterlehighvalleylive.com

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Small businesses forced to deal with drug epidemic - ABC News
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Small Business Trends

Shoppers Plan to Spend 25 Percent More at Small Businesses Next Year, New Study Finds
Small Business Trends
More than a quarter of U.S. consumers say that they're likely to shop at small businesses more often in 2018 than they did in 2017, according to a recent survey from Vistaprint (NASDAQ:CMPR).


Forbes

4 Simple Ways To Market Your Small Business App
Forbes
With more than two million apps available in the iOS app store, the question for e-commerce businesses is no longer why do you need an app, but rather, why don't you have one? And secondly, how to market an app to stand out amongst millions. Businesses ...


InvestmentNews (blog)

How advisers can become small business exit planning specialists
InvestmentNews (blog)
While successful small business owners have long been a desired client segment among most advisers, the aging of the baby boomer population is creating a new need for business exit planning expertise. According to the Business Enterprise Institute (BEI ...


Survey finds UK small business confidence on the wane
ABC News
Britain's small businesses are more pessimistic about the future than at any time since the immediate aftermath of last year's Brexit vote as higher prices and a stuttering domestic economy weigh on the confidence of firms that don't export, a lobby ...

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eMarketer

Small Businesses Crowd Facebook, Twitter for Marketing
eMarketer
Small-business owners are often constrained by limits on resources as they balance different needs competing for a slice of finite budgets. But new research from business and marketing services provider G2 Crowd found that despite potential financial ...

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Atlanta Business Chronicle

Leading entrepreneurs share advice at Small Business Person of the Year Awards (Photos)
Atlanta Business Chronicle
Some of Atlanta's top entrepreneurs shared their advice for running successful small businesses today at Atlanta Business Chronicle's 2017 Small Business Person of the Year Awards. About 150 business leaders turned out for the breakfast awards program ...


Business Breakfast Forum: Small Businesses and Health Insurance
Press Herald
Only 27 percent of Maine businesses with fewer than 50 employees offer health coverage to their employees. Most don't have enough staff to obtain affordable coverage from the private market, and many small business owners and their family members earn ...


Accounting Today

Small business owners favor tax reform from Trump
Accounting Today
Tax reform should be the number one priority of the Trump administration, according to a new survey of small business owners. The survey, by the payroll giant Paychex, found that 41 percent of the 341 small business owners polled want tax reform to be ...
Study: America's Small Business Owners Want Tax Reform to Be Priority No. 1 for Trump AdministrationPR Newswire (press release)
Majority of small-business owners oppose Liberal tax changes: CFIB surveyThe Globe and Mail

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