Creating a Power Plan

Part of the power plan is making sure you have all the necessary contact information within a company. It is one thing to have the CEO's information, as he is the decision-maker, but it is quite another to have the information on others that you may be working with directly. You will not likely work directly with the CEO on any project or product purchase; you will be referred to the appropriate person. The information you gather on others should be the same as the information you gathered on the CEO. You will need to know the personality type to give you that inside edge, and also how much influence they have on the decision to make a purchase; you may find that these other contacts have an authorized spending limit following a set of guidelines.

You want to make sure you target the correct person once the decision is made. These contacts will often have an inside edge on up-and-coming projects where you might be of use. They may even get additional funds in order to buy from you. I had a client that was limited to $10,000 on any purchase order, and my services for the quarter were to be $32,000. Instead of having to fill out the paper work and get additional approvals, he simply made four separate contracts for me, each with their own start dates, milestones, and project completion time. It worked well for him as he did not need additional approval to continue the project, and it also worked for me as I was paid in a shorter time frame than otherwise.

Having a person in the company at the right level for approving projects and purchases will make a difference between making the sale and knocking on the next door. You need to form a close relationship with that person and make sure they are completely satisfied with your work.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

In The News:

Small Business Adapting  Fullerton Observer

Mobile Carwash; Senior Citizens and Mobile Homes

Senior citizens are generally not a large marketing segment for... Read More

5 Good Reasons a Self-Employed Professional Should Take Vacation

So you think you're not justified in taking time away... Read More

The Workers? Compensation Situation in this Country is Nuts, Arnold in CA Takes Action

The Workers' Compensation situation in this country is unbelievable. Why,... Read More

Virtual Assistant ? Questions Answered

What is a Virtual Assistant?A Virtual Assistant is a person... Read More

Small Business And The Ability To Find Market Place Opportunities

Marketing is one of the four corner-posts of a solid... Read More

Small Businesses You Can Start in Automotive

There are many choices when thinking about a small business... Read More

How to Effectively Design Your Business Image

In many industries, image is one of the last things... Read More

Operating Your Small Business ? Everything Really Is a Project

Do you operate your business as a series of projects,... Read More

Become The Squeaky Wheel and Watch Your Business Skyrocket!

Providing high quality customer service is a must for any... Read More

Franchises Must Meet Legal Definition to be an Actual Franchise

All franchises must meet the legal definition of a franchise... Read More

Financial Dose for Business

The goals of businesses have undergone much evolution from the... Read More

The Role of the Business Model and Strategy for Business

People will always stress that having a well researched business... Read More

How to Define Business Objectives

Why does a good business relationship rely on having some... Read More

Tips For Successful Home Show Businesses

Opportunities for home show businesses have never been more abundant.... Read More

Wichita Kansas is a Great Place to Run a Business

We love Wichita because it has great all round weather... Read More

To Buy A Fat Pig

What does buying a fat pig have to do with... Read More

Business Owner--Educate Thyself!

Remember the training programs, seminars, and workshops you had to... Read More

How to Profile a Client

At first glance, this topic may seem a little repetitive,... Read More

Find Your Niche & Follow It - Part 1

In this series of articles I'm going to show you... Read More

Street Wars Between Mobile Car Washers and Mobile Auto Detailers

There is much competition in the mobile auto detailing business.... Read More

An Example of Business Automation - eCards with pizazz

The last time I spoke and went into a bit... Read More

Secrets Revealed To Having The Most Professional Staff On The Telephone!

Do you have all the customers your business can use?The... Read More

Slip And Fall Professionals; Service Businesses

Since you own a business you probably have liability insurance... Read More

You Dont Yet Know What You Dont Know

Someone new to business ownership recently told me, "Before I... Read More

Pressure Washing at Golf Courses

There are many potential niches for pressure washing companies that... Read More