What is your Motto?

Company mottos can easily be printed on a business card.

Sometimes you wonder if a company motto is remembered by anyone in the company. If you ask them, they will have to search around to see if they can find where they wrote it before they will be able to tell you. Most often, the motto is so long that it is totally ignored by everyone, except the person that wrote it. The best attack for you is to write one that has meaning and that you can recite easily to your customers. I have a friend that is President of Ionics Fidelity Purewater; his motto is printed on a business size card that he keeps in his wallet. He told me that this is given to each employee and when asked, they can always find it. By the way, the motto is fairly short and to the point, it is something that they use all the time.

A motto is only as good as it is used and adhered to. Everyone needs to buy into it and then also commit it to memory. If it makes no sense and it is not relevant to the work you are doing, it will not likely be remembered. I use my ten second pitch as my motto and encourage everyone that does work for me to use it when meeting people for the first time. My motto is "to provide corporations with the tools to maintain, repair, and tune-up business processes". If someone wants a further explanation, then I go into my additional thirty-second pitch. How does your motto fit into your client introductions?

Mottos & Credos are a good way to emphasize the way you want your customer to value your products and services. It is likely the first thing they see on your office wall or even on your printed materials. The important thing to remember is that you should make sure it is useful and can be easily recited by everyone that works for you.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

In The News:

National Small Business Week highlights local companies  KSNF/KODE - FourStatesHomepage.com
How to Help Small Businesses Survive COVID's Next Phase  Harvard Business School Working Knowledge

6 Ways Small Businesses Can Survive In A Crazy Economy

Contrary to popular belief, small businesses can survive a crazy... Read More

Electronic Franchise Disclosure and E-Signature Future for Investors

It has been discussed allowing Franchising companies to electronically disclose... Read More

Cost Effective Franchise Regulations, Come again

The Franchise Group at the Federal Trade Commission in all... Read More

Small Business Grants - Tips from the Pros

Every business starts with an idea or a dream. To... Read More

Reaping the Rewards of Cost Cutting

In these days of insecurity and uncertain futures, the tendency... Read More

But Weve Always Done It This Way

Sacred cows take a long time to die. We get... Read More

Cash Flow: Why Chaos Equals Poor Cash Flow

Recently one of my customers told me the chaos swirling... Read More

How to Start Home Based Travel Businesses

Home based travel businesses are no longer the wave of... Read More

Top 10 Record Keeping Mistakes Business Owners Make (and How To Avoid Them)

If you interviewed business owners of failed businesses, a majority... Read More

Small Business Security No Passing Fad

How careful are you with the data you collect from... Read More

How to Remove Stress from Owning a Business... Forever!

I meet and talk to hundreds and hundreds of business... Read More

Work is a Four Letter Word

I love work, I can watch it all day.I am... Read More

You Are Invited

Business card size works well for invitations to special events.What... Read More

Creative Marketing Tips: Simple Things You Can Use In Your Business To Attract More Clients

The single most important activity you can do in your... Read More

Franchising Industry Burdened in Over Regulation

There were only an estimated 1800 active franchisors in this... Read More

3 Ways To Make Certain Your Business Fails

Most small businesses incorporated in 2005 will fail by the... Read More

Image is Everything - Secrets to Cleaning Car Fleets

A recent survey indicated that clean Taxi Cabs Fleets have... Read More

Are You Ready to Own and Operate a Business?

How often has someone thought of starting a business based... Read More

Bogus Investor and Consumer Complaints and Consumer Misrepresentation

Like most regulatory bodies in the United States, the Federal... Read More

Postcard Marketing ? Low Cost Visibility

You need to be visible to attract customers, right? But... Read More

Politics, Environmental Rules, and Mobile Car Washes

During the California Recall Election, I was very interested. Without... Read More

Six Sigma for Small Business

It is not surprising that some people may perceive Six... Read More

Hiring A Virtual Assistant Can Help Your Business Grow

Are you a home or small business owner and you're... Read More

Pressure Washing Heavy Equipment

One of the best ways to make money in the... Read More

A Key to Success: Be Consistent

Over the years I heard the best way to learn... Read More