The More you GIVE the More you GET

Why give freebies?

We have all seen freebies at trade shows and we have all probably seen the person that goes from booth to booth collecting as much of it as possible. There is always someone that only goes to get the free stuff, but then again there are also people that go there to learn about new products or services. These people may be genuinely interested in what you have to say. Even if they are, there must be an element of what is in it for them (we call them WIFM - pronounced Whiffem ? What Is In It For Me).Perhaps the type of freebie you offer should be in the form of a free consultation for a limited time, say one-half hour. Or you may want to give out special premiums to potential new clients. The problem is that you need to weed through the potential business and those that just want something for nothing.

Instead of giving away freebies at the trade show desk, you could give attendees a business card that can be used to redeem their freebie. This will drive the customer traffic back to where you would like them to be. For example, a car dealership I did some work for always went to every trade show in the area. They had great give-away items but found that not many people came back to the dealership for a test drive leading to an eventual purchase. To rectify the problem, they gave a business card with the event name, the gift to be given and an explanation that in order to claim the gift, you needed to go to their store and do a test drive. By the way, the gift, was a nice set of steak knives in a butchers block. The result was that 20% of the people attending the show actually went to the dealership and did a test drive and out of that they sold 25 cars; a much better return for their freebies!

Freebies do not need to be expensive steak knives sets; they can simply be pens with your name on it. Whatever you choose, make sure it is something that can be used and not thrown away. Do not pick a silly cheap toy that will break after one or two uses. Gift certificates may work better than freebies.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

In The News:

Owner of small business asks for unity  WNEP Scranton/Wilkes-Barre
Small business cries foul over new lockdown in Ontario  Radio Canada International - English Section
Small Business Saturday  Investopedia

Is Your Business Profitable?

What's your job profitability? Do you know?Many business owners are... Read More

Expand Your Professional Organizer Business

Grow your Professional Organizer business by branching out into related... Read More

Making Your Product Desirable For Alliance Partners

How do you make sure you have the business solutions... Read More

The Key to Creating Total System Empowerment

In this paper, I will:1. provide a framework for creating... Read More

A Key to Success: Be Consistent

Over the years I heard the best way to learn... Read More

How To Get Slightly Famous in Print

Early in my career, I wrote an article for a... Read More

Successfully Adding a Service To Your Business

There will come a time in your business where you... Read More

How to Protect Yourself & Your Business

As a business owner, you already know how important it... Read More

Three Small Business Secrets to Getting More Billable Time

As small business owners we're in business to make money... Read More

The SBAs Savviest Program

Forget everything you've ever heard about the U.S. Small Business... Read More

Small Business - Big Business...Whats the Diff?

Small Business, Big Business ? What's the Diff?Well a lot... Read More

Does Your Small Business Marketing Suffer From The Bulldog Effect?

If you're an entrepreneur responsible for your own small business... Read More

Franchising VS Business Opportunity; What is the Difference?

The modern Franchise business model and the much different business... Read More

Its Spring - Time For A Compensation Program Tune Up

Now that winter has passed, the annual ritual of spring... Read More

6 Steps to a Successful Medical Spa Expansion

According to the American Society for Aesthetic Plastic Surgery, since... Read More

Community Relations Strategy for Small Business

Does your company have a community relation strategy? Have you... Read More

1 Overlooked Key to Small Business Success

Is this you?You dreamed of owning your own business, doing... Read More

Pressure Washing Business Case Study, Tractor Cleaning

So often small service businesses fail to exploit niches, which... Read More

Hispanic Small Business Advantage

One thing I have noticed in my travels to different... Read More

What Is YOUR Value Proposition?

Every company has a value proposition. That is a statement... Read More

Start a Technical Writing Service

Technical writing services are employed to explain the details of... Read More

De-Ionization Decisions in Mobile Car Washing

Many mobile car wash operators would like to add de-ionized... Read More

A Day in the Life of a Self Employed Professional

It's Monday morning and Connie the Consultant sits in her... Read More

Pressure Washing Heavy Equipment

One of the best ways to make money in the... Read More

Six Sigma for Small Business

It is not surprising that some people may perceive Six... Read More