Book Yourself Solid Key #5: Go Forward With Gusto & Articulate What You Do

Want your small business to flip instead of flop?! Statistically half of the entrepreneurs reading this will be out of business in three short years. Establishing a long standing, profitable and successful business absolutely depends on your ability to convey a clear message. A heartfelt message that tells clients exactly what you do, the specific 'invest-able opportunities' you bring to the table and all the ways clients will have a bigger, better, fuller life as a result of working with you.

The attention span of your clients is short and they are bombarded with massive amounts of advertising, junk mail and spam. Cut through the clutter and use solution speak that's genuine and from the heart.

People don't buy products or services. "Hi, I'm a business coach" is a technical and boring description of what I do. It will get lost in the shuffle. Instead I use a short benefit driven message to capture the attention of my ideal clients. I stay focused on my clients' deep-rooted needs and how I can get them life changing results in a quick "30 second commercial" or "elevator speech."

Here's a sample of my "elevator speech."

"You know how many self-employed professionals feel frustrated and overwhelmed because they don't have enough clients? Well, I coach them in the 7 keys to Booking Themselves Solid. The result is a thriving business with more clients than they can handle!"

Now it's your turn. Think in terms of what's in it for them and build yourself an "elevator speech."

WRITTEN EXERCISE:

You know how some? (summarize and describe the ideal clients you are speaking to or about) __________________________________________ ?do, are or feel? (identify and summarize what your clients' biggest and most immediate problems are) ___________________________________ Well, what I do is? (how your offering(s)solve their problems) The benefit (or result) of which is? (outcome of solution and all the you're your clients' lives will be better after working with you) ____________________

You'll only get one chance to make a first impression. Your "elevator speech" presents you and your business in a powerful and compelling way. Articulate your brilliance everywhere and anywhere you go and soon you'll be booking yourself solid!

Stay tuned for Book Yourself Solid Key #6: Simple Selling Magic

Michael Port is the guy to call when you're tired of thinking small and the owner of Michael Port & Associates, the premier marketing and sales strategy consulting firm for professional service providers.

In The News:

25 Best Webinar Software Platforms  Small Business Trends
Small Business Reference Center  Columbus Telegram
PPP Loan Basics for Small Business Owners  Kiplinger's Personal Finance

Public Relations: Antidote for Small Business Failure

When small businesses fail, the wreckage is often assigned to... Read More

Electronic Franchise Disclosure and E-Signature Future for Investors

It has been discussed allowing Franchising companies to electronically disclose... Read More

Measuring Your Way to Success

Are you a motivational speaker who consistently gets rave reviews... Read More

Small Businesses with BIG NAMES: Protect Your Trademarks and Reap the Rewards

You're a small business owner with a hot new product... Read More

Home Based Franchise Case Study

Here is an interesting case study of a company, which... Read More

Success & The Nature of Things

The story is told of a tiger chasing some goats... Read More

How to Create an Employee Manual

Large corporations use employee manuals to both educate employees about... Read More

Sample; Territory Reduction Policy for a Franchise Company

I propose this thought on the subject of Franchisee territory... Read More

Choose Your Own Guru

What is a guru?A guru is a teacher. A mentor.... Read More

Tips For Successful Home Show Businesses

Opportunities for home show businesses have never been more abundant.... Read More

Look Like Sizzle, Be The Steak

You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More

How Disabled Veterans Can Win Government Contracts

The Service-Disabled Veteran-Owned Small Businesses (SDVOSB) is a program that... Read More

Awning Cleaning Business Case Study: Entrepreneurship 101

It is most fascinating to study how entrepreneurs spot opportunity... Read More

Taking Stock

Back when I owned an inventory-based business, one of my... Read More

Five Simple Software Tips for Small Business Owners

The start of a new year is a time for... Read More

More Business Card Uses

Why would you use an event pass?Event passes are often... Read More

Be Nice to Your Payroll Department

Ok, so next to the taxman, your company payroll department... Read More

Starting a Tractor Washing Business

In the heavy equipment cleaning business you can make good... Read More

Home Based Franchise; What About Future Expansion?

As a franchisor I am always asked by new and... Read More

Hosted PBX, Is It Right For You?

"Order Now!" "Your Business Will Fail If You Don't Have... Read More

You Dont Yet Know What You Dont Know

Someone new to business ownership recently told me, "Before I... Read More

Internships: Good for Everyone

Many job applicants want a job but often do not... Read More

Carwash Franchisor Case Study

There are only a handful of car wash franchises in... Read More

How To Start a Small Business

Not sure how to start a small business? This guide... Read More

Small Business Opportunities And The Tens

You may find this Newsletter a little long winded but... Read More