How To Increase eBay Profits

Some sell on eBay to clean out their garage or attic. Some sell to make a little extra money here and there. But for some, eBay represents a chance to create a second income or start a home business. Product choice is important. But to really increase profit you must know how to increase the number and amount of bids per item. An eBay seller must maximize each product's profit margin. This article describes techniques to make as much profit as possible.

1. Sell like products at the same time. Bidders look to see what else you have for sale they might be interested in. Combined shipping saves postage for the buyer. Packing in the same box saves time and packing costs for the seller.

2. Bundle a less desirable item with a more desirable item increases sales. This is an old offline auction technique. If the bidder wants the better item he has to buy both. If two sellers offer the same item, the buyer bids on the two item auction. Bundling two low cost items together also increases bids. A buyer may not be willing to pay shipping for one item, but would for two.

3. Remember seasonal issues. Don't sell snow skis in July, water skis in January. Be sure to offer seasonal items early enough to allow for shipping. Don't expect to sell many Christmas items that must be shipped during the second week of December.

4. Understand profit margins. Don't buy to resell for only a $5 profit when you can make $20 on a different item. Determine your desired monthly income and choose products appropriately. Want to make 1000 a month? That is $250 a week. That's ten successful actions at $25.00 profit, or five items at $200 a month, or ten items at $100 each. Also packing 10 items takes less time than packing 20 items. Always consider time as a cost.

5. Don't forget back end sales and secondary products. Offer similar products during the payment process or on your auction store/web site. If you sell underground fences for dogs, an up-sell item is a customized collar. A secondary product could be a pet door. Another secondary product could be a ebook on "Travel Safely With Your Pet". A back-end sale to the ebook could be a item that helps your family travel safely with your pet.

6. The List - For many successful online sellers the mailing list is where their money is made. Using a autoresponder, sellers automatically email customers on their list at regular intervals. Including content with announcements of upcoming sales increases back end sales. Once a customer buys, they are more likely to buy again from same person or company.

7. Customer demographics should be considered. Collectors have expectations non-collectors don't. Example, some book buyers that are allergic like to see "book from non-smoking home" in ad. This would earn you a higher bid. What does the customer expect to see in a description?

8. Auction terms and conditions should be included with each auction. What shipping options are available? Do you take questions? Do you ship only certain days? What kind of payments do you take? Type whatever standard terms you offer in a word processor and cut and paste into your auctions. This saves time. For some sellers, typing the content for each auction is one of the most time consuming tasks.

Profit involves keeping costs reasonably low and creating higher bids. We've described some techniques for increasing profit. Sit down and mentally run through the process of auction selling and come up with some of your own ideas. EBay is a great business opportunity but like any business, sellers must be wise in their product choice and sales techniques.

Author info: L. C. Peterson is a writer and web marketing consultant. Her sites include http://www.new2auctions.com, http://www.LCPeterson.com, and http://www.publishingebooks.com. For more information on online marketing, content and ebook creation and online auctions take a look.

In The News:

The rundown on your rights at rental auctions  The Sydney Morning HeraldIn tough rental markets it is not uncommon for someone to walk into a rental property and offer the agent a higher price.
Fresh auctions for power pacts likely soon  Economic TimesNew Delhi: The government is likely to launch a *fresh* round of auction of power purchase contracts while also allowing escalation and fixed charges to power ...
Roanoke City police chief auctions off jersey for Big Brothers Big Sisters  WSLS 10A piece of star city history is up for auction, to help foster positive relationships between police and at-risk local youth. Roanoke City police chief Tim Jones has ...
Demand from blenders lifts prices at Kochi tea auctions  BusinessLineBuying by blenders lifted tea prices, especially good liquoring varieties, at the Kochi tea auctions this week.The market for popular varieties was fully firm to ...
Slow banks slow auction sales  NEWS.com.auSlow banks have joined a property market correction in footing the blame for a Melbourne auction wipe-out that slashed more than 20 per cent from the citywide ...
As Buyers Move Away From Private Auctions, How Should Publishers Adapt?  AdExchanger“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Sara Badler, senior vice president of ...
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Barrett-Jackson: Cars to watch on the last day of auctions Sunday  AZCentral.comGet a peek at some of the collector cars that will be auctioned at Barrett-Jackson in Scottsdale on Sunday.
Catherine Deneuve Auctions Her Saint Laurent Wardrobe  WWDThe auction will take place at Christie's Paris, against the backdrop of Paris Couture Week, on Jan. 24.
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Local non-profit buys horses from auctions to save them from possibly being slaughtered  NewsChannel5.comTwo dozen horses in poor condition were rescued from a local auction, and almost half had to be put down.
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9th annual New City Arts and the Haven Art Auction  CBS19 NewsNew City Arts and the Haven hosted its annual art auction downtown Saturday night for a cause.
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What’s coming up in the auction rooms  The Irish TimesFirst of the year's art and furniture auctions and Orpens for sale in London.
Auctions raise about $100000 for Blair Vining Foundation  Southland TimesMoney from the 40 auctions at the Blair Vining Black Tie evening in Winton on Saturday totalled about $100000.
FESE Warns On Periodic Auction Restrictions  Markets MediaThe Federation of European Securities Exchanges has warned that more onerous restrictions on periodic auctions could send volumes to less transparent ...
Magic Millions yearling auctions buck thoroughbred sales trend  The Australian Financial ReviewThe top end of town has shrugged off the fall in assets values seen in 2018, with gross sales at the Magic Millions yearling auctions suggesting last year's record ...
Artifacts from Berkeley's Spenger's restaurant up for bid at auction  KRON4An 8-foot-tall meiji period vase for decades sat at Spenger's Fish Grotto, for diners to dazzle at. Historians thought it was lost or destroyed -- but no, it was in ...
Fort Lauderdale mansion goes up for auction with no starting price  WSVN 7News | Miami News, Weather, Sports | Fort LauderdaleThere are plenty of homes for sale in South Florida, but one property offers unbelievable luxury for less. It's an auction where, in theory, the buyer could pay a ...
Buyer of equestrian estate makes winning bid after seeing article on auction the same day  TCPalmThe buyer of the 20-acre property learned about the auction only hours before it was to begin Thursday.
Five Vintage Supercars Headline the Mecum Auction in Florida  Robb ReportThe Mecum Auction's Kissimmee sale features an assemblage that includes rare road rockets from the 1930s through 1960s and beyond.
Randy Johnson's PV mansion goes on the auction block — with no minimum bid  AZCentralBaseball legend Randy Johnson's 25000-square-foot Paradise Valley mansion will go to the highest bidder on Jan. 31.
James Garner's 'Rockford Files' Pontiac Firebird is crossing the auction block  Fox News“This is Jim Rockford, leave your name and a message”…if you'd like to buy my car. Or you can head to the Barrett-Jackson auction in Scottsdale, Ariz., on ...
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Naples Winter Wine Festival's online auction will start Monday  Naples Daily NewsThose who can't make it to the Naples Winter Wine Festival's live auction Jan. 26 will have a chance to bid on a different set of extravagant lots online starting ...
Classic and racing cars under auction at Autosport International 2019  autosport.comAutosport International's new auction house partner, Silverstone Auctions, is set to put a wide selection of head-turning classic and competition cars under the ...
Seller Lists Four Luxury Homes For Auction In A Single Week  ForbesFour luxury homes going up for auction in the same week by Robert and Miryam Knutson. They have been previously estimated in value for a combined $46 ...
A Mistakenly Made Penny Sold At Auction for Over $200,000 USD  HYPEBEASTPittsfield, Massachusetts resident Don Lutes Jr. struck auction gold with a copper penny that was accidentally created by the U.S. Mint. Lutes Jr. received the ...
Sears announces Lampert's hedge fund, ESL, as winning bid in bankruptcy court auction  CNBCSears said Thursday that Chairman Eddie Lampert's hedge fund, ESL Investments, is the winning bidder in the company's bankruptcy auction, keeping the ...
Catherine Deneuve's YSL dresses to go on auction  gulfnews.comA beaded dress worn by Catherine Deneuve when she first met Alfred Hitchcock in 1969 are among dozens of glamorous gowns up for auction in Paris, where ...
Where to watch the 2019 Barrett-Jackson auction on TV  AZCentralCan't be at the Barrett-Jackson auction in person? See which vehicles draw the biggest bids on TV.
This Estate In Florida Will Be Sold At Auction With No Reserve  ForbesThe 13,000 square foot home that overlooks Roberts Bay will be sold fully furnished. In total, there is more than 20,000 square feet of covered space, both ...
BFAMI: Benefit Auction 2019  ArtsyArtsy exclusively presents BFAMI: Benefit Auction 2019. BFAMI supports Educational Programmes for Underprivileged Youth. Exciting benefit auction featuring ...
Irwin Builders Supply site sold, auction set  Tribune-ReviewAn auction is set for Jan. 26 to sell a variety of home building products at the last remaining vestige of Irwin Builders Supply Corp., which was sold last month to a ...
Unique 1967 Ford Mustang Shelby GT500 Super Snake sold at auction for record $2.2 million  Fox NewsA legendary Ford Mustang sold for a historic price at the Mecum Auctions event in Kissimmee, Fla., on Friday night when the bidding ended at $2,200,000.
KUDA to auction plots on Jan 23  Telangana TodayKakatiya Urban Development Authority (KUDA) is all set to auction plots in its 'Maa City' venture at Madipally village on the outskirts.
Ford will auction off Mustang Shelby GT500 VIN 001 for charity  CNETIf there's one thing an automaker loves, it's auctioning off the first VIN of a fancy new model for charity. Ford's the latest automaker to hitch its horse to that cart, ...
Gujarat unhappy with high tariffs at recent solar auction  Economic TimesBENGALURU: Winning tariffs by Softbank backed SB Eenergy, Finland's Fortum and French utility Engie in the latest solar auction in Gujarat are much higher ...
Aroostook Centre Mall listed for auction at best offer price  Bangor Daily NewsThe Aroostook Centre Mall in Presque Isle, which like the Bangor Mall has suffered from tenants such as Sears closing shop, is listed by online auctioneer Ten-X ...
Hits and Some Misses at the 2019 RM Sotheby’s Scottsdale Auction  AutomobileRM Sotheby's 2019 Scottsdale auction was a mixed bag this year, with many highly anticipated lots stopping short of meeting reserve while others prospered.
Driven 131 miles in 28 years, and now going to auction  The ClassicCars.com JournalIf you're into “time capsule” cars, there's a 1991 Peugeot 309 GTi on the docket for Barons' Classic Winter Warmer auction that you might want to check out.
This weekend: Auto auction, multicultural gathering, art and wine festival  AZCentralHonor the legacy of Martin Luther King Jr., check out an art and wine festival or see what's going on the block at a high-end car auction.
Sears survives bankruptcy auction and will keep 400 stores open  The Denver PostSears - the iconic retail chain that was forced into bankruptcy in October - avoided a total shutdown after billionaire Eddie Lampert, the company's chairman and ...
SBI puts out auction notice for sale of Essar Steel loan of Rs 15,431 crore  Economic TimesRaising doubts over the early resolution of Essar Steel insolvency case, State Bank of India has put on sale its loans to Essar Steel worth Rs 15431 crore.
Art auction for flood relief a huge success  Deccan ChronicleThe Kochi Biennale Foundation's art auction, an attempt to raise funds for the flood relief works, has become a big success. At the auction titled 'Art Rises for ...
Ten Of The Coolest Bikes At The Vegas Motorcycle Auction  RideApartYou don't need to be in Las Vegas to enjoy the beautiful motorcycles at the Bonham's Motorcycle Auction. There are many gorgeous bikes on offer, but here's a ...
Martin County equestrian estate on auction block  TCPalmPALM CITY — A 20-acre equestrian estate, part of the Box Ranches development near Indiantown, will be sold at auction Thursday to the highest bidder, ...
Singer Ray J buys Camaro for $165,000 to benefit charity at Barrett-Jackson Thursday  AZCentralSinger Ray J placed the winning bid of $165,000 on a 1967 custom Camaro, all of which goes to benefit Childhelp through SEMA Cares. (Photo: Courtesy of ...
Netherlands Ponders Restrictions on Huawei Ahead of 5G Auction  BloombergThe Dutch government will need to make a decision this year on whether to restrict Chinese state-owned telecom giant Huawei Technologies Co. from playing a ...
The Five Slickest Cars Up For Auction Next Weekend At RM Sotheby's Arizona  ForbesThese are the five most interesting vehicles up for auction at the RM Sotheby's Auction in Scottsdale, Arizona. The auction takes place January 17-18, 2019.
Auction for infamous Bunnings hat from unruly tourist reaches $1000  New Zealand HeraldBidding on a Trade Me auction for a Bunnings hat worn by an unruly tourist is at $1000.
Auction of Nazi pins in Wisconsin draws criticism  Milwaukee Journal SentinelAmong the items for sale Saturday at a southern Wisconsin auction business is a box of World War II German replica pins featuring swastikas.
See the top cars sold at 2019 Barrett-Jackson on Wednesday  Phoenix Business JournalThree classic cars muscled their way to become the top sellers Wednesday at the ongoing auto auction in Scottsdale.
This Rare 1943 Copper Coin Sold For $204000 At Auction  Bloomington PantagraphDon Lutes Jr. kept the 1943 copper penny he stumbled upon in his high school cafeteria seven decades ago in a safe behind a wall in his Massachusetts home.
Rarities shine at FUN auction  Numismatic NewsBillionaire Dell Loy Hansen took another step on his Eliasberg quest to assemble a complete set of U.S. coins when he paid $3,960,000 for the finest of five ...
French actress Deneuve to auction personal YSL clothing next week  Malay MailPARIS, Jan 18 ― French screen legend Catherine Deneuve's personal clothing collection designed by her friend Yves Saint Laurent will be auctioned in Paris ...
Gary Sinise, Richard Rawlings team up to auction car for good cause  FOX 10 News PhoenixSCOTTSDALE, Ariz. (FOX 10) -- Actor Gary Sinise is perhaps best known for his role as Lieutenant Dan Forrest Gump and astronaut Ken Mattingly in Apollo 13.
Amazing bargains among auction of criminal assets happens tonight  Liverpool EchoHigh-value watches and designer goods all potentially available at a knockdown price.
Late couple's favorite charities to benefit from land, minerals auction in Oklahoma  NewsOK.comThe late Mary Harrison and her husband, James, work in their P.R. Williamson's Department Store in Lindsay in this 1993 photo. [THE OKLAHOMAN ARCHIVES].
Kansas City-based auto auction forms charity, donates more than $1 million in six years  KSHBOver the past six years, the KCI Auto Auction has donated $1.25 million to three Kansas City-based organizations.
Ornate Florida Mansion with its Own Botanical Garden Heads to Auction  Mansion GlobalA grand waterfront home in Marco Island, Florida, with a collection of tropical flora worthy of its own botanical garden, is headed for auction next month.
1855 Trade Dollar Sells for Almost $4 Million at Auction  Barron'sA rare example of an 1885 Trade Dollar, intended to help improve commerce with China, sold for $3.96 million in Dallas, Texas, last week. Prominent Utah ...
Catherine Deneuve to part with Saint Laurent gowns at auction  Reuters IndiaA beaded dress worn by Catherine Deneuve when she first met Alfred Hitchcock in 1969 are among dozens of glamorous gowns up for auction next week in ...

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