Why is My Restaurant Not Full Every Monday Night?

In a quest for customers and to keep those customers, restaurants are now compelled to develop a marketing plan. Marketing plans are a crucial component for anyone who has the desire to make their restaurant a success.

Marketing plans are a crucial component for anyone who has the desire to make their restaurant a success. In a quest for customers and to keep those customers, restaurant are now compelled to develop a marketing plan. However, many restaurant owners are not comfortable with marketing, or don't know how to write a proper marketing plan ? after all the thing they know best is the restaurant business. If you want to be a better restaurant marketer, attract customers, and have an ongoing direction to follow for your business, then it is important that you follow a strategic marketing plan.

Having a solid marketing plan for your restaurant enables you to clearly articulate your message so that customers and prospects are interested in and listen to what you have to say. You marketing plan should deliver such a strong message that it compels these customers and prospects to take action and vote with their feet by coming into your restaurant.

Standard marketing plans contain most or all of the following sections: market research, description of your target markets, description of your products or services, your competition, budget, strategy and goals, and action items to complete. They should also include your pricing, and positioning and branding statements. In order for your plan to work, it must be a living document, so make changes as you implement the plan according to what works and what doesn't.

If you are not a marketing expert then help is only a step away. Marketing plan software is available to help you outline and develop a solid marketing plan yourself or you can hire an external marketing consultant who specializes in restaurant marketing to write the plan for you.

Learn more about bringing new customers to your restaurant / new marketing ideas:

http://www.hjventures.com/restaurant-marketing-ideas.html

Howard Schwartz is a partner in several business strategy groups, including HJ Ventures International, Inc. Howard has worked with hundreds of entrepreneurs worldwide with a focus on writing business plans for companies interested in raising capital from Venture Funds and Angel Investors. Howard's business plans have secured several million dollars in funding.

For more information: http://www.hjventures.com

In The News:

How Accountants Can Win New Clients  Small Business Trends
Property Tax Relief for Small Businesses  Government of Nova Scotia
Keeping small business in business  Santa Clarita Valley Signal

Small Business Owners - Form a Relationship with Your Bank Manager

It's just like a marriageTo expect a bank manager or... Read More

More Business Card Uses

Why would you use an event pass?Event passes are often... Read More

Why Internet Shopping is the New Mall of the Future

Last year, trillions of dollars transferred hands on the internet... Read More

Definition of Security: Small Business Owner

Yes, that IS security when nobody can downsize you because... Read More

Restaurant Operators - What Skills do you Need

A tongue-in-cheek look at the skills required to operate a... Read More

Beating the Small Business Cash Flow Blues

Small business owners can relieve a lot of their own... Read More

Tips For Successful Home Show Businesses

Opportunities for home show businesses have never been more abundant.... Read More

A Day in the Life of a Self Employed Professional

It's Monday morning and Connie the Consultant sits in her... Read More

Who Does Over Disclosure Really Hurt In Franchising?

Costs of over regulation and over disclosure end up hurting... Read More

Cleaning Service Stations with a Pressure Washer

Fuel prices these days are quite high and they take... Read More

Fleet Washing Expansion Considerations

Many times small businesses want to expand their businesses and... Read More

Debit and ATM Card Advice for Small Businesses

Your business account comes with an ATM, Debit card. Pick... Read More

Small Businesses You Can Start in Automotive

There are many choices when thinking about a small business... Read More

Common Mistakes When Planning Your Medical Spa

Everything starts with a business plan: If you don't have... Read More

Mobile Detailing Expansion Considerations

Expanding your business requires you to take a good hard... Read More

Small Business Publicity -- Worth It?

You bet it's worth it. Publicity via news releases, along... Read More

The Single Most Powerful Small Business Marketing Tool On The Planet

Let me get right to the point. The single most... Read More

Hard Money Lenders -- No Money Down The Easy Way

Would it help you as a real estate investor to... Read More

A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business Owners?

And is having a logo really that important?My answer to... Read More

How Small Business And Nonprofits Can Afford Multimedia For The Web

Multimedia is everywhere on the Internet, whether in the form... Read More

Cost Effective Franchise Regulations, Come again

The Franchise Group at the Federal Trade Commission in all... Read More

Making a Donation to Bring MORE Business

How a donation is different from a sponsorship and what... Read More

QSR Quick Service - Fast Food Restaurants Labor Situation in United States

One of the major complaints in the QSR Quick Service-Fast... Read More

Not Listening Can Hurt Your Small Business

Most small business owners seek advisors who can help them... Read More

Learning and Growing

As you reflect on this year and prepare for next... Read More