Increase your eBay Profits the Easy Way

Sometimes the simplest things can boost the number of visitors and bids to your auction listings and increase your eBay profits.

Robert G. Allen, author of Multiple Streams of Internet Income, writes, "If you are going to play online, then act like your life depended on it. Embed your web address and e-mail address in your off-line brochures, on your business cards, in every marketing message, and in every advertisement you place."

This advice rings true for eBay, Yahoo!, and Amazon auction sellers as well. You need to make it easy for web-surfers to find your current auction listings. The more visitors your auctions have, the higher your eBay profits.

Create a signature file and add a link to your auctions with every e-mail that you send. Most e-mail programs will allow the reader to click on any phase that begins with http://. Your signature should include a short marketing message that directs the reader to your current auction listings. Here's an example:

STAR WARS COMIC BLOWOUT! - All auctions open at 99 cents with NO RESERVE Click --> http://auctions.yahoo.com/user/fearlessdf

To create a signature file in Microsoft Outlook Express 6 simply:

>On the Tools menu, click Options, and then click the Signatures tab.

>To create a signature, click New and then either enter text in the Edit Signature box or click File, and then find the text or HTML file you'd like to use.

>Select the Add signatures to all outgoing messages check box.

Additionally, you should consider promoting your auctions by including a link with every post you make on bulletin board discussions (such as Yahoo! eGroups), news groups, and in the various free classified ad listing services around the internet. According to Allen, these venues can often create the opportunity "to reach huge numbers of people, multiple times, over a long period of time."

Make sure you include the web address to your auction listings on the thank-you note you include in the package sent to your winning bidders. A repeat customer is much easier to develop than a new customer.

It's a waste of time and money to post an elaborate auction listing if you are the only one who knows that it is there. Don't overlook or underestimate these powerful grassroots marketing campaigns when you are looking to drum up bids on your online auctions and increase your eBay profits.

Doug Feiring is the creator of http://www.AuctionLink.to - A free service that provides short web addresses that automatically link to an eBay seller's current auction listings.

In The News:


Asbury Park Press

Fort Monmouth 'good memories' sold at auction
Asbury Park Press
FORT MONMOUTH — For some people, it was nostalgia. For others, it was a chance to own a piece of history. And for others? The garage sale and auction at Fort Monmouth was a simply chance to get a good deal. More than 200 people were waiting in line ...


WFAA

World record longhorn sells at auction in Fort Worth
WFAA
Tonight's Longhorn Auction auction was held at the historic Fort Worth Stockyards. Live auctions returned to the Stockyards last year, held in the Livestock Exchange Building that first hosted auctions more than 100 years ago. Hundreds of people packed ...

and more »

WDRB

IMAGES | Mecum Auctions returns to Louisville with classic cars up for bid
WDRB
LOUISVILLE, Ky. (WDRB) -- Mecum Auctions, the world's largest collector-car auction company, is at the Kentucky Exposition Center this weekend, Sept. 22 through Sept. 23. An estimated 700 American muscle cars, classics, Corvettes, Hot Rods, Resto Mods ...


Chicago Daily Herald

South Elgin collector auctions off military memorabilia
Chicago Daily Herald
Steve Thompson of South Elgin has been collecting military memorabilia since he was about 10 years old. At 77 now, he has had plenty of years to collect and care for items from World War I and II, and other conflicts. With that sort of commitment, it ...


Programmatic is finally figuring out a basic flaw in ad auctions
Digiday
Programmatic platforms are taking baby steps to clean up an ad tech snafu: knowing what the auction is. Since ad buyers remain perplexed by the seemingly simple issue of figuring out what type of auction they are bidding in, a group of supply-side ...


Lake County YMCA plans auctions and raffle at gala
News-Herald.com
This year the live auction includes packages such as a tour for eight of Terminal Tower in Downtown Cleveland, a private cocktail hours for up to 50 guests at Sunset Grille, catered gourmet dinner at the 25th Anniversary Y Dream House in 2018, and more.


MassLive.com

Springfield auction aimed at getting foreclosed properties back on tax rolls, reducing blight
MassLive.com
SPRINGFIELD -- City officials said Friday that an auction of tax-title properties on Wednesday offers a good deal for the neighborhoods, the city and the bidders. Nine houses and 13 vacant lots are scheduled for public auction, including a vacant house ...


Mecum Auctions returns to Louisville - wave3.com-Louisville News ...
WAVE 3
General admission tickets are available for $20 in advance and $30 at the door.

and more »

KHON2

Heavy equipment, machinery up for auction online
KHON2
Sunbelt Rentals is auctioning off an extensive portion of its inventory so it can upgrade its equipment rental fleet. Bidders can expect to find include dump trucks, tractors, bulldozers, boom lifts, forklifts, compressors, generators, welders, light ...


Asbury Park Press

Funtime America in Eatontown auctions off the last of its fun
Asbury Park Press
Funtime America, the indoor amusement center on Route 35 in Eatontown, sold the last of its goods on Tuesday morning.

and more »
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