Community Relations Strategy for Small Business

Does your company have a community relation strategy? Have you even considered it? It is essential to have policies in place. Having run a small business for years which eventually turned into a multi-state franchise system, I realized early on that a business who is part of the community it serves can survive the ups and downs of the business cycles, making it somewhat recession proof. Nothing turns off the community more than a business which refuses to give back a little and gives some ridiculous excuse of; "It is our corporate policy, sorry!" Many times a volunteer for a club or organization will come in and ask for a hand out. Rather than giving them an excuse, talk with them about what you can do, have a policy which helps them too. Do not just tell them sorry; "No can do" offer them other assistance instead. For instance if they come in a are looking for a donation, you might say. We are not able to give a straight donation, but we are allowed to give you an item or two on the discount rack for a door prize or silent auction.

Your employees and managers of all your stores should have leeway to help you serve the community, which support your business. By having a policy up front and community relations over all strategy you can turn a potentially negative event, which will hurt you thru word of mouth into a bonanza of new discovered customers within that group. I have written an outline, which can assist you in promoting your community relations strategy. Now realize every business is different and ours is unique like yours. We are in the mobile car wash business and are able to do such things as car wash fundraisers and give out gift certificates for auto-detailing. But whatever business you are in you can easily develop a community relation manual by taking this outline below and modifying it and then writing three paragraphs for each item. This will give you an edge on your competition and help you align your business strategy with that of your community and insuring that you attain a larger and more loyal customer base.

COMMUNITY RELATIONS

I. CLUBS AND ORGANIZATIONS

A. Volunteer Support

B. Maintaining Lists

1. Change Yearly

2. Phone Numbers, Addresses

3. Share Lists

4. Networking With Lists

C. Carry Through

D. Remember Names

E. Environmental Groups

1. Maintain Communications

2. Volunteer

F. Attend A Meeting

II. SERVICE CLUBS

A. Rotary

B. Kiwanis

C. Optimist

D. Elks

E. Lions

F. Women's Groups

III. PTA'S, BOOSTER CLUBS

A. Community Relations Representatives At Schools

B. ASB Clubs

C. Student groups

D. Awards

E. Scholarship Funds

F. Fundraisers

G. Coupons, Etc.

IV. SENIOR CITIZENS

A. Discounts

B. Mobile Home Parks

C. Golf Courses

D. Square Dances

E. Senior Centers

V. SEARCH AND RESCUE

A. Fires, Locusts

B. Floods, Hurricanes, Tornadoes

C. Earthquakes, Volcanoes, Tsunamis

D. Riots

E. Volunteer

F. Other

VI. WHEEL CHAIR WASHING DAY

VII. MISCELLANEOUS

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

In The News:

Shop Small Hawaii membership sees record growth  Pacific Business News (Honolulu)

Two Types Of Business Plan Cover Pages ? Which One Are You Using?

This is the tale of two business plans with very... Read More

We Know Who THEY Are

Am I the only one that does not have an... Read More

Mobile Car and Truck Washing Vehicle Placement

To maximum potential profits and dollars in a mobile washing... Read More

Franchising and Royalty Payments

If you are thinking of turning your current into a... Read More

How the Crab Effect Obstructs Growth and How to Conquer It

Some of the greatest words of wisdom for any man... Read More

Hosted PBX, Is It Right For You?

"Order Now!" "Your Business Will Fail If You Don't Have... Read More

Will Adding a Car Wash to Your Fast Lube Add Additional Crime to Your Facilities?

Car Wash Crime in the Hood. Apparently not everyone is... Read More

Franchising Pros and Cons

Last week's question from Anthony R. on how to choose... Read More

13 Steps to Protect Yourself from Your Bank

The success of your business is critically dependent on how... Read More

Four Reasons Why Small Businesses Succeed (or Fail)

The American system of business management has been admired and... Read More

Franchise Territories are Generally Delineated On a Map; Why?

If you own a mobile service or home based franchise... Read More

Franchises: How to Find the Best Franchise Opportunity for You

If you are looking for a franchise opportunity, the choice... Read More

Canon City, Colorado - Good for Small Business

Canon City, Colorado is known for it's 6 Prisons; State... Read More

Combating Over Regulation of Small Business

Many small businesses do quite well due to the blood,... Read More

Speed Kills on the Web!

I only have to point to the 555 plus failed... Read More

10 Best Practices to Consider as Your SBIR Negotations Approach Contract Signature

10 Best Practices to consider as your SBIR negotiations approach... Read More

What is Business Process Automation?

Business Process Automation or BPA for short. This was a... Read More

Mobile Pressure Washing and Cleaning Scheduling

If you own a mobile car washing, pressure washing or... Read More

Expand Your Professional Organizer Business

Grow your Professional Organizer business by branching out into related... Read More

Why Small Business Must Turn to PR

If small business had no important outside audiences, it wouldn't... Read More

Do You Want Your Own Fully Programmable ERP? - Part 3

Continuing from the second article:6. About the aground mathematical model,... Read More

Covenants Not To Compete: Another Franchise Quandary

Imagine that you have operated a successful franchise business for... Read More

Small Businesses With Work Trucks; A Warning

If you are a non-operator owner of many work trucks,... Read More

Everything I Need to Know About Business I Learned From My Nametag

So there I was ? sitting in the audience of... Read More

Are You Making These Mistakes In Your Business?

You've probably heard the statistic that 95% of small businesses... Read More