Franchising Companies Relationship Strategies

Franchising Corporations need to maintain an iron fist when it comes to certain things in order to maintain absolute integrity of the system; Consistency, Quality, Cleanliness and Customer Courtesy or Service. Ray Kroc in his book; "Grinding it Out" made that point perfectly clear, some called him a hard ass on the details and indeed it served him well and turned 11,000 franchisees into millionaires along with some 1500 executives early on. That of course is one side of the game and it is difficult to maintain control of such important quintessential items in an age of over regulations and constant lawsuits. The best strategy we have found after surveying many franchising companies at; Franchising.org is to have a strong franchise relationship policy, which enhances communications and prevents lawsuits, as litigation is the lowest form of communication.

In my franchising company; CarWashGuys.com we had a specific chapter in our Confidential Operations Manual, which addressed the importance of communication and relationships. All franchisors in my opinion would be well served with such policies and additions to their manuals of operation. Below is an outline you may use to help you develop your own franchising relationship strategies. You of course will need to slightly modify the outline before you start so it best fits your unique business model as our company is engaged in the onsite cleaning business or vehicles. Once you have modified the outline, think on each item and then carefully write two-paragraphs on each subject for later review from your board of directors, then once completed distribute it to the franchisees with full graphics and inserted figures and pictures. This is the first step in reducing lawsuits and opening communication lines so you can take full advantage of opportunities in the market place, which present themselves. Now get busy and get this done so you can out perform you next quarter's expectations.

FRANCHISOR RELATIONS

I. BE NICE

A. Founder

B. Area Representatives

C. Office Staff - Names

D. Computer Programmers

II. EXPANSION

A. Keep Them Abreast

B. Ask For Help

C. Schedules Of Additional Units - Call In Advance

D. Territory Increase

E. Modifications To Truck

F. Plot Out Spread Sheets

G. Hiring In Advance

H. Training With Managers

III. AREA REPRESENTATIVES

A. There To Help

B. Big Brother

C. Buy Them Lunch

D. Wash Their Truck

E. Ask Them For Help

F. Assign Them Tasks

1. Employee Labor

2. Community Stuff

3. Meetings You Can Not Attend

4. Etc.

IV. VOLUNTEER

A. Training

B. Sales - Franchises

C. Ideas

V. REQUIREMENTS

A. On Time

B. Complete

C. Accuracy

D. Advertising

E. Insurance

F. Modem - Info

VI. MAINTAIN

A. Customer Base

B. Good Standing In Business Community

C. Chamber Of Commerce Membership

VII. COMPLIANCE

A. Competition Clause

B. Sales Of Unspecified Items

C. Selling Of Business

D. Specified Insurance

VIII. REASONS WHY

A. Referral

B. Bidder's List

C. Promotions

D. Test Markets, Advertising

E. Awards

F. Blitz Training

G. Training Crews, Free Labor

H. Sales Teams

I. Sample Tests, Products

J. Blitz And Bonzai Teams

K. Etc.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

In The News:

Pandemic hurts small business owner  Pine Bluff Commercial

Entrepreneur to Employer

You make the decision to go into business and for... Read More

Business Reviews that Work

What is the satisfaction & expectation review of the business... Read More

Small Business Credit Card Advantages

Obtaining a business credit card enables the small business owner... Read More

Gold Medal Delegation

When the recent Games of the XXVIII Olympiad came to... Read More

Mobile Carwash; Senior Citizens and Mobile Homes

Senior citizens are generally not a large marketing segment for... Read More

Are You a Small Business Lone Ranger? Take My 10-Question Quiz To Find Out!

So what exactly is a "Small Business Lone Ranger?" A... Read More

Small Business Success - It?s a Matter of Confidence

I was floored! I couldn't believe what they were saying!... Read More

How the Humble Ice Cube Made Business History

Gather round while I tell you the story of Kennebec... Read More

Why Small Businesses Need Both A Logo And An Identity System

Experts urge small business owners to "brand" their business ?... Read More

Professional House Cleaning - The Dirty Little Secret

Are you tired yet of all the books out there... Read More

Two Types Of Business Plan Cover Pages ? Which One Are You Using?

This is the tale of two business plans with very... Read More

Small Business No How - Dont Give Away the Farm

You're pretty proud of yourself! After all, only four months... Read More

Self-Employment: Do you know the Difference between Rates and Wages

The difference between rates and wages is not always clear... Read More

Motorizing for Profit - The Craftsmen Have Left the Building

In the summer, I can't drive two blocks without seeing... Read More

The SBAs Savviest Program

Forget everything you've ever heard about the U.S. Small Business... Read More

How To Select a Franchise

Here are some useful tips on how to select a... Read More

Understanding Franchise Releationships in a Franchised Business

Now that you have invested your time, energy and money... Read More

Pressure Washing Business; Steam Cleaner Fuel Maintenance

It is essential that you fully understand how the fuel... Read More

Do I Have to Do EVERYTHING Myself?!

The air in my client's office nearly crackled with her... Read More

Mobile Detailing Environmental Concern in the Deep South

Macon, GA goes after garage-gas station conversion detail/hand car washes... Read More

Small Business Vendors; Getting the Best Service

If you are a small business you know that you... Read More

What are the COSTS Associated with joining Leads Groups?

When it comes to cost, how much can you afford... Read More

Reverse Merger: Have They Taken the Reverse out of Reverse Merger?

Are the promoters and consultants destroying the market for Reverse... Read More

Bad Regulators Cost Small Businesses

When a regulator finds a target to go after to... Read More

Small Business Publicity -- Worth It?

You bet it's worth it. Publicity via news releases, along... Read More