There Is Security in Change... But Use Caution

It has been said that the only constant is change. That statement, while true for everyone, it is especially true for those engaged in business activities.

Business is an environment based on change ? competition forces change on us. Our customers and clients always want new products and services. They want those new products and services faster, cheaper, and better. If we can't provide them or won't provide them, our customers will abandon us in favor of those who will. If a business does not change to meet the changing needs of the marketplace it will not remain in business long.

Every day brings an element of change yet there are many people, including owners, managers and staff, who are resistant to change. They are uncomfortable with a feeling of being unsecured. And yet, if their business does not change or evolve to meet the challenges of the future their feeling of security will collapse as the business collapses from being passed up in the marketplace.

The road to a secure future is to embrace change-with-caution as the throbbing heartbeat of a business bent on success. A business that embraces change is tuned into the future and will find opportunities that others either don't see or will not pursue.

A business that embraces change must be devoted to life-long learning. As new technologies spring up, we need to learn how to apply them, to integrate them into our current business model and how to manage them into the model of the future. As new generations of customers come of age, we need to learn how to communicate with them and be relevant. As new competitors enter the marketplace we need to learn how to take our experience and rise above their challenge.

The company that knows how to learn and evolve is the company that is secure. The company that resists change, while it may feel secure, is going to eventually have change imposed on it by the constantly changing environment. Security is being prepared for the future. If your business is going to thrive in the future, find security in change.

Larry Galler coaches and consults with high-performance executives, professionals, and small businesses since 1993. He is the writer of the long-running (every Sunday since November 2001) business column, "Front Lines with Larry Galler" Sign up for his free newsletter at http://www.larrygaller.com

In The News:


Small Business Grants - Tips from the Pros

Every business starts with an idea or a dream. To... Read More

The Hidden Treasure in Your Business

I started working with another new client last week. He... Read More

The Wrap on Ag Plastic

While driving through Pennsylvania farmland, you have probably noticed an... Read More

Competition Relations in Auto Detailing

There is significant competition in auto detailing and car washing.... Read More

The Triple A Way to Spark Your Companys Profits

Winning small and home based businesses today must continually shake... Read More

Is Your Business Profitable?

What's your job profitability? Do you know?Many business owners are... Read More

Top 10 Lessons for Small Business Success - As learned From My Twin 3 Year Olds

Small business success is very similar to learning to walk,... Read More

Small Business and Wichita

Owning a small business in Wichita, KS might not be... Read More

Hosted PBX, Is It Right For You?

"Order Now!" "Your Business Will Fail If You Don't Have... Read More

North County San Diego Small Business

North County San Diego has had some significant growth, and... Read More

Self-Employment: Do you know the Difference between Rates and Wages

The difference between rates and wages is not always clear... Read More

7 Card Tricks That Improve Your Personal Networking Power

CARD SHARK7 Card Tricks That Improve Your Personal Networking PowerThe... Read More

More Business Card Uses

Why would you use an event pass?Event passes are often... Read More

Effective Customer Interviews Make Life Much Easier!

One of the critical success factors for service-related businesses is... Read More

You Are Invited

Business card size works well for invitations to special events.What... Read More

Top Ten Blunders Business Owners Make

In today's marketplace the words 'job security' have become an... Read More

Top Ten Resolves for Building Your Business in 2005

1. Resolve to build a consistent network system.Since referrals are... Read More

Small Business Stress Buster: Completion not Perfection

Completion not Perfection Five Keys To Doubling Your Productivity and... Read More

Hone Your Edge, Stay Focused

A common hazard faced by new entrepreneurs is a lack... Read More

Cash Flow: Why Chaos Equals Poor Cash Flow

Recently one of my customers told me the chaos swirling... Read More

Virtual Assistance for Healthcare Professionals

Administrative and clerical tasks are the bane of every industry.... Read More

Do You Love Food? - Then Maybe Opening a Restaurant is Not Such a Crazy Idea

The restaurant industry in the United States employs an estimated... Read More

Recognizing Employees? Contributions Can Go a Long Way

Every employee would like to earn as high a salary... Read More

The Role of the Business Model and Strategy for Business

People will always stress that having a well researched business... Read More

Small Business Marketing, According to Seinfeld

What could Seinfeld possibly have to do with marketing a... Read More