Tell Me a Story: A Simple But Powerful Tool to Build Your Business

Everyone loves a good story. Whether it's the story of your vacation to an exotic place, the story of how you met your spouse, or the story of your small business, people get drawn in and feel involved. Storytelling is as old as civilization itself.

I participated in a seminar a couple of weeks ago and met Rob Nicoll the owner of a Meadery. "A Meatery?" I asked. No, a Meadery where Rob makes mead, honey wine, and cordials. The name of his newly developing business is Fiddler's Reach and it's located on the coast of Maine.

One thing I've found in talking to people all over the country is that the very mention of the word "Maine" evokes an immediate positive response and adding "coast of" in front of it increases that positive response. It calls to mind rugged granite, crashing waves, soaring seabirds, sturdy lighthouses, wild sea roses, and a feeling of peace and ease.

As I talked with Rob about his business, he spoke of tying his business story into the mystique of the coast of Maine. The name of his company, Fiddler's Reach, comes from the name of a sharp turn in the river that ships have to navigate to finish their sea journey.

In days of old, once a ship came safely through Fiddler's Reach, the journey was nearly done, the work slowed down, and the sailors had time to relax and anticipate the joy of homecoming after long months at sea. And that is when the fiddler would reach for his fiddle and the sailors would dance, sing, and laugh.

What an appropriate story for a business specializing in an old fashioned beverage designed for enjoyment during times of relaxation. Envision how Rob can use all those images in his marketing-package design, sales letters, advertising, letterhead, etc. Ships and waves and fiddles and joyous homecomings on the coast of Maine. It ties into the longing we all have for a little rest and relaxation. It transports us to another time when life seemed simpler and less hectic. A magical time when the plaintive sound of a fiddle expressed our homesickness and a joyful tune spoke of coming home to a well loved place. I'll take a case of that!

Engaging your customers through story telling makes them feel as though they are a part of something greater than themselves. It lessens the loneliness of an uncaring world and provides a momentary escape from reality. What stories can you tell about your business that make people say, "I'll take some of that!"

Caroline Jordan, MBA helps self employed professionals talk about their businesses in provocative ways to attract customers they really enjoy working with. For more success tips and strategies visit http://www.TheJordanResult.com and see how you can get clients to say, "I'll take a case of that!"

In The News:

Small business is big business in SC  Charleston Regional Business
Small Business Week is around the corner  Quesnel Cariboo Observer
30 Vegan Business Ideas  Small Business Trends
businessrecord.com  Business Record
Small Business Hiring Slows  The Wall Street Journal
Borrello endorsed by small business association - News  Dansville-Genesee Country Express

Basic Psychology of Franchisee Ownership and Expansion

If you are a franchisee of a large franchise system;... Read More

Franchising and Royalty Payments

If you are thinking of turning your current into a... Read More

Beginning an Internship Program

CONSIDERATIONS FOR YOUR INTERN: Specify the number of hours the... Read More

Franchise Buyers from Hell

I ran a franchise company for many years, a car... Read More

The Beauty of Focus and Plan B

Did you ever have one of those days or weeks... Read More

Mobile Pressure Washing and City Contracts

Many mobile pressure-washing companies turn to government contacts to make... Read More

Who Does Over Disclosure Really Hurt In Franchising?

Costs of over regulation and over disclosure end up hurting... Read More

Making Direct Mail Work for Small Businesses

If you own a small business, then you know the... Read More

How To Plant Seeds of Success With Small Business Ideas

Think of all of your business ideas as tiny seeds... Read More

Small Business Planning -- Three Myths

Are you -- like 70 percent of small business owners... Read More

Five Quick Ways to Speed Up Cash Flow

At one point or another, almost every business runs short... Read More

How to Start an Office Support Service

Office support services can range from basic data entry to... Read More

Mobile Pressure Washing and Cleaning Scheduling

If you own a mobile car washing, pressure washing or... Read More

The Misconceptions of the Value Of Disclosures in Franchising

Disclosure laws in franchising are suppose to help the consumer.... Read More

How to be Annoyed and Make Money

When do annoyances in a relationship become too much to... Read More

Making Your Product Desirable For Alliance Partners

How do you make sure you have the business solutions... Read More

Personal Success - Take a Break from Business

Have Some Time to Yourself One of the most important... Read More

5 Good Reasons a Self-Employed Professional Should Take Vacation

So you think you're not justified in taking time away... Read More

Questions to Ask as Your Business Grows

Here are some of the questions that you need to... Read More

How to Profile a Client

At first glance, this topic may seem a little repetitive,... Read More

What Help is there for Veterans Starting a Business?

Some of the very qualities that attract people to the... Read More

Are You Satisfied With Your Business Just As It Is?

Did you know that satisfaction is the number one emotion... Read More

Business Valuation is Critical

What is Business Valuation? The term business valuation is the... Read More

Image of Your Franchise Automotive Outlet is So Important

Image of your franchise automotive outlet is so important. Some... Read More

Starting a Virtual Assistant Business

If you're organized, smart, capable and willing to work with... Read More