To Buy A Fat Pig

What does buying a fat pig have to do with your business? Stick with me and all will be revealed.

Does your business have a tactical and a strategic way to go to market? Let's go down to Mr. Hoover's butcher shop to see how it's done.

Mr. Hoover has been selling bacon and other pig products for years. That's pretty tactical, but can result in a good continuing income stream. A lot of customers come in week after week to buy their bacon and ham and pork loin, after all.

But Mr. Hoover wants to develop another income stream. What, he wonders, if he could get people to buy the whole pig ahead of time.

And, maybe, he also could get customers to pay for a pig on the installment plan.

Then, Mr. Hoover could afford to buy more pigs basically for nothing. Customers would be paying for the upkeep. And, Mr. Hoover could even own a stud pig that he "rents" to other pig farmers. Yet another income stream. Sweet!

My tactical tool - or bacon - is email newsletters and marketing programs aimed at customer retention and loyalty. Once I'm in the door with email, I can develop a client relationship that later allows me to sell the whole pig.

I designed my business this way from the start so I'd have a continuing income stream. Then, I could concentrate on what I really like to do: selling myself as a strategic partner who can help a business develop its positioning statement, fully define its audiences and develop and implement a more comprehensive communications program that has bottom line impact. That's my fat pig.

Have you thought about your business that way? What's your fat pig?

Harry Hoover is managing principal of Hoover ink PR. He has 26 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Brent Dees Financial Planning, Focus Four, Levolor, New World Mortgage, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, and Verbatim.

In The News:

How small business are impacted by tax reform  CNBCSmall business owners are benefiting from a business deductions in the tax code but the change to the individual tax code expires after 2025. So what does this ...
Small businesses cheer Trump tax reforms, but some feel they didn't go far enough  CNBCTax breaks enacted to help small businesses aren't permanent, and that's made it difficult for business owners to make long-term decisions.
Sample small business thank you letters to get you started  Small Business TrendsExpressing appreciation to clients and employees doesn't have to be a chore. See these sample small business thank you letters.
39% of Small Business Hires This Year Will Be Sales and Marketing Staff  Small Business TrendsThe latest report on small business 2019 recruiting trends from Clutch says 39% of businesses will be adding sales and marketing employees.
Know When to Fold 'Em: When Is It Time to Close Your Small Business?  Black EnterpriseOpening a business is a great moment of pride. You hang your sign and tell everyone you know about your new venture. Unfortunately, it is that same pride that ...
Microsoft: Windows 10 Will Auto-Uninstall Buggy Updates...And Other Small Business Tech News This Week  ForbesHere are five things in technology that happened this past week and how they affect your business. Did you miss them? 1 — Microsoft: Windows 10 can now ...
Cox Business seeks nominations for Small Business Boost Contest  AZ Big MediaThe third annual Small Business Boost Contest, sponsored by Cox Business, 3TV, BNC National Bank and Arizona Small Business Association (ASBA), is now ...
More than a warm fuzzy feeling: Why small businesses should align with charities  SmartCompany.com.auThere are countless reasons why small businesses could commercially — and socially — benefit from finding the right charity partner.
Made in Vermont: Local Businesses Win Out Over Chains  U.S. News & World ReportIn the Green Mountain State, residents eschew large stores in favor of independent retailers.
A big day for Philly’s Women’s Opportunities Resource Center — and small, diverse business owners  Philly.comThe Women's Opportunities Resource Center will use a $350000 grant from Wells Fargo to provide microloans to diverse small businesses.
A $10 billion deficit: Small businesses are Australia's biggest tax dodgers, ATO says  SmartCompany.com.auThe ATO is targeting cash-only businesses in a crackdown on $10 billion in unpaid small-business income tax, Chris Jordan has said.
The GovLEADer Series Brings Together Industry Leaders and Technology Titans in the DC Metro Area for its First-Ever Small Business Summit Aimed at Bridging the Gap Between Small Businesses and Contracting Opportunities  PRNewswireWASHINGTON, March 18, 2019 /PRNewswire/ -- The LEAD Program is proud to partner with Government Business Solutions, The HUBZone Contractors ...
Social Media Management for Small Businesses: How to Do It  Black EnterpriseThe internet has 4.2 billion users, 3.4 billion of whom are actively using social media. Clearly, social media management for small businesses is necessary if you ...
The Best Food Delivery Apps to Boost Your Income  Small Business TrendsUsing the best food delivery apps can help your restaurant, fast food chain or catering business boost sales and make more money.
Small businesses have credit scores too, and a good one can be financially helpful  The Globe and MailEvery time Jason Pereira's financial planning firm leases a printer or talks to the bank about borrowing money, its business credit score is checked. Companies ...
Help is out there for small business owners to succeed  Morning BulletinSMALL business owners and those looking to start one are invited to a Small Business Fair this Thursday to help you understand the range of incentives, ...
Hammond announces crackdown on late payments to small businesses  Financial TimesSmall businesses hope the end of late payments “could finally be in sight” after Philip Hammond announced a crackdown on the practice that causes 50,000 ...
Fusion Coolant Systems Honored as One of the 2019 “Michigan 50 Companies to Watch”  Associated PressThis *content* is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.
Digital Lending To Small Business Set To Surge, Says BCG-Omidyar Report  BloombergQuintIf payments were the chosen flavor of the fintech universe a few years ago, then digital lending, particularly to small business, is the newest opportunity attracting ...
43% of Small and Medium Businesses Preparing for Recession  Small Business TrendsMore small businesses are cautious about borrowing capital then they were last year, an potential indicator that they believe that growth is slowing down.
Greater Adoption of Digital Tools in Rural America Could Add $140 Billion to the U.S. Economy by 2021  WKOWA new report by the U.S. Chamber of Commerce commissioned by Amazon has revealed that unlocking the digital potential of rural businesses across the U.S. ...
Numerous bills put in jeopardy the health of our small business economy  The Maine WireAs a small business owner, I know firsthand that what is good for the goose is good for the gander. When times are good, my family-owned business is able to ...
Opinion: How Small Businesses Can Find Talent Amid a Tight Labor Market  Times of San DiegoOver the past year, small business owners have expressed record confidence in their local economies and as a result, many are attempting to expand their ...
Small Business: Using Instagram to sell imported product - The Lunchbox Queen  New Zealand HeraldAuckland mother Lynley Edwards talks looking to Australia for business inspiration and the power of social media. What does your business do? The Lunchbox ...
Penn State DuBois to Offer Small Business Start-up Event and Entrepreneur Panel | GantNews.com  GANT NewsDUBOIS – In celebration of Start-up Week, April 1-5, Penn State DuBois will offer the program, “So You Want to Start a Business.” Open to all members of the ...
Can Small Businesses Really Afford to Neglect IT?  Small Business TrendsFor companies that ignore tech, redefining IT for XaaS can quickly go from cure-all to problem if the myriad tools aren't properly managed.
Keep your business booming: Five keys to small business success  Forbes IndiaA Seattle entrepreneur speaks about the things to keep in mind to improve chances of small business success.
Northern small business owners are the UK's happiest, Yorkshire Bank finds  Retail TimesNew research from Yorkshire Bank, part of CYBG plc, suggests businesses should look north for guidance on achieving a better work-life balance and reveals ...
Pamplin Media Group - Governor's Marketplace offers small-business connections  Portland TribuneGovernor's Marketplace offers small-business connections , Local News, Portland local News, Breaking News alerts for Portland city.
What small business owners want to see in the next federal budget  Montreal GazetteCFIB is calling on the government to rethink its new passive investment rules and, at minimum, protect past passive investment streams.
The definitions of micro, small, and medium businesses have just been radically overhauled – here's how  Business Insider South Africa"Very small enterprises" have disappeared entirely, as have asset-value ceilings. And companies with turnover of up to R220 million can now qualify as ...
4 reasons you should work for a small business  Fox BusinessIt can be a smart move for your career, but maybe not for the reasons you think.
3 ways your small business can break the hiring mold  Fox BusinessYou don't have to do things the same way larger companies do.
3/17/19: American Black Journal - Small Business Workshop / Fresh Nation  Detroit PBS - One DetroitThe 5th annual Small Business Workshop is coming up in May, and this year's theme focuses on how small business owners can navigate changes in the ...
Forbes And BusyInternet Launch Forbes8, A Digital Video Network In Ghana Designed To Inspire The Country’s Burgeoning Entrepreneurial Community  ForbesForbes and BusyInternet today announced the availability of Forbes8, a digital network that features more than 2000 videos designed to inspire every aspect of ...
Small Business Hiring Breaks Record  The Wall Street JournalThe great American jobs machine is still roaring. Slowing global growth and trade friction may cloud the economic horizon, but U.S. small businesses in ...
GRBJ: Small business lobby opposes state tax plan  WZZM13.comGRAND RAPIDS, Mich —. When Gov. Gretchen Whitmer presented her 2020 fiscal year state budget proposal on March 5, small business groups immediately ...
Three mileage reporting best practices for SMBs | Dynamic Business – Small Business Advice – Forums  DynamicBusinessPeople are increasingly using their own vehicle for work purposes. However, this can create an extra challenge for finance teams to manage personal vehicle.
Australia's NAB to expand threshold for small business protections  ReutersNational Australia Bank said on Friday it would expand the threshold for small business protections and would work with regulators to implement other key ...
Anxious small companies seek port in Brexit storm  The TimesTraditional challenges faced by small companies include the threat posed by competitors, managing cashflow, securing finance and enduring the ups and ...
SBA Teams up with USVIEDA to Recruit USVI Entrepreneurs for a Free Small Business Growth Training Program  Virgin Islands Daily NewsThe U.S. Small Business Administration announced the launch of the 2019 Emerging Leaders Initiative for executives of small businesses poised for growth in ...
Easy Steps To Better Data Privacy In Your Small Business  Small Business TrendsIs data privacy possible in this day and age? Join Barry Moltz as he talks with Marc Groman about the reality of protecting your business data.
How to protect your small business from the dark web  TechRepublicEducation, monitoring and response tools, and training about the dark web are essential to protecting your small business from cybercriminals.
Barbers Making $180K a Year in Booming West Texas  Small Business TrendsBarbers are earning as much as $180,000 a year in West Texas, one of the hottest job markets in the country, The Wall Street Journal reports.
QuickBooks Review  TechRadarA leader in online and downloadable bookkeeping software, Quickbooks handles small business finances with ease.
Tax filing deadline 2019: Small businesses prepare expenses to deduct  CBS NewsWhile the Internal Revenue *Service* generally approves valid business-oriented deductions, the agency takes a firm stance against others, Selva Ozelli, and ...
Australia’s housing market collapse could destroy small businesses and hit family budgets  Daily MailLess than a fortnight way from his first federal budget, Treasurer Josh Frydenberg said there will be a shift of focus this year as a result of falling housing market ...
How one small business is tackling the talent challenge | HRM Asia  HRM AsiaSmaller companies face quite a few challenges – such as a lack of brand recognition and appeal with prospective jobseekers, or a general impression that they ...
A passion for small business is overrated – it won't make you money  The GuardianMy most successful small-business clients aren't the most passionate. What excites them is making money.
Big banks join forces with mini-hubs for small business  Financial TimesThree of Britain's four largest banks have teamed up to launch jointly-run mini- branches for business customers amid rising concerns that branch closures and ...
DOE Announces $100 Million in Small Business Innovation and Technology Funding  Energy.govWASHINGTON, D.C. – Today, the U.S. Department of Energy (DOE) Small Business Innovation Research (SBIR) and Small Business Technology Transfer ...
10 Tips for Improving Your Results as a Small Business Owner  Small Business TrendsThe effort you put into your small business is important. But you still need to concern yourself with the results. If you want to improve the results your small ...
Facebook's Workplace App Targets Slack, Microsoft Teams...And Other Small Business Tech News This Week  ForbesHere are five things in technology that happened this past week and how they affect your business. Did you miss them? 1 — Facebook's Workplace reaches 2M ...
How to Protect Your Brand with a Trademark  Small Business TrendsYou likely have heard about trademarking your brand to protect your small business identity. But do you know how to do it and why it's important to use it?
Can the Cost of Buying New Devices be Justified Over Used Ones?  Small Business TrendsEvaluating refurbished devices is often a daunting task because you need to weigh several factors — not just price alone. Here's one way.
KashFlow founder Duane Jackson has launched Staffology, a payroll SaaS and API  TechCrunchWe already knew that serial entrepreneur Duane Jackson, who is best known for founding and exiting cloud accounting software KlashFlow, was working on his ...
73% of All Small Business Teams Will Have Remote Workers by 2028  Small Business TrendsThe latest statistics from Upwork reveal the growth of remote workforce trends. Will we all wind up working from home eventually?
When Facebook and Instagram are down, small businesses and big brands can suffer  USA TODAYA day without Facebook and Instagram is a lost day of business as businesses rely more on social media to find customers, sell items, and build buzz.
The Atlanta Small Business Show on CBS: Episode 4 - [03.16.19]  Atlanta Small Business NetworkWe had some great segments on this week's episode of the Atlanta Small Business Show, now on Peachtree TV every Saturday morning.
About.me acquired by mobile-first small business startup Broadly  TechCrunchPersonal homepage startup About.me has been acquired. Again! The company, once bought by AOL for a reported $35 million, decided a couple years after the ...
China tells banks to increase lending to small businesses  Financial TimesChina's banking regulator issued new guidelines on Wednesday designed to encourage banks to increase loans to small businesses, as Beijing seeks to ...
Government’s refusal to help small businesses is destroying them  Evening StandardYou've got to feel for Alex. When his dad died in 2012, he took over the family business — a bustling café near Victoria station that had been loved by the local ...
Your Money: Pay yourself first? Last is how small biz often works  ReutersNEW YORK (Reuters) - Everyone knows the Golden Rule of business is to pay yourself first. But more than half of small business owners are going months ...
City Hall to small businesses: Take our money, please  Austin Business JournalAustin City Hall wants to award contracts to more small businesses for electrical services, training, consulting, safety equipment, landscaping, plumbing, fleet ...
NAB floats compromise in small business loan debate  Sydney Morning HeraldNational Australia Bank has put forward a compromise in the debate over which firms should be treated as small business banking customers, a move that could ...
Fixed Deposit Interest Rates Offered By Small Finance Banks Compared Here  NDTV NewsLast week, Capital Small Finance Bank revised it fixed deposit interest rates on select maturities. Fixed deposit (FDs) are secure financial instruments offered by ...
27 Best Small Business Credit Cards in 2019  CardRates.comOne of the fundamental financial rules of having your own business is that you must keep your personal and business finances as separate as possible. This not ...
ATO should show 'grace' to small business  The Australian Financial ReviewThe Tax Office should put "grace ahead of lawyers" when dealing with small business, Assistant Treasurer Stuart Robert has warned. Days after an independent ...
10 Tips for Updating Your Small Biz Strategies with New Innovations  Small Business TrendsShares. |. 132 · 36 · Print This Article · 3 · Email this Article. 0. Shares. 132 · 36 · 3. Email this Article Print This Article. Updated tech is extremely important for ...
Amazon’s Winner-Take-All Approach to Small Business  BloombergThe company grabs sales from successful merchants by giving search priority to its private-label goods.
Meet eFounders’ next batch of startups that want to redefine the future of work  TechCrunchEuropean startup studio eFounders has been relentlessly building new startups over the past few years. In 2019, the company plans to launch Bonjour, a demo ...
Small Business Owner On Trump's Tariffs And Trade With China  NPRNPR's Lulu Garcia-Navarro talks with Tiffany Williams about how President Trump's tariffs are affecting her business. She's the co-owner of a luggage shop in ...
ASIC in bid to make ePayments Code mandatory  The AgeSmall business would also receive the same disclosures, and benefit from the same protections around unauthorised transactions and mistaken payments, ...
Facebook powering small business to access markets, says India head  Economic TimesNEW DELHI: Social networking giant Facebook is powering small business across the country by providing tools on its platforms to access markets, which ...
Pay yourself first? Last is how small biz often works  STLtoday.comEveryone knows the Golden Rule of business is to pay yourself first. But more than half of small business owners are going months without pay — if they are ...
View: Amazon’s winner-take-all approach to small business  Economic TimesBy Noah Smith Small businesses are a pillar of capitalism and of a healthy economy. They provide a path into the middle and upper-middle class for people who ...
Lamont: 'As a small-business person...'  The CT MirrorGov. Ned Lamont stressed his small-business background Friday in pushing back at a proposal by labor Democrats to require payment of the minimum wage to ...
Small businesses will be celebrated at special Clarksville event  Clarksville NowCLARKSVILLE, Tenn. (CLARKSVILLENOW) – The Tennessee Small Business Development Center will host a Local Business Celebration Wednesday, March ...
Britain’s Small Businesses Aren’t Prepared for Brexit  BloombergQuint(Bloomberg Businessweek) -- Julianne Ponan doesn't run a gigantic corporation, but she hasn't been doing badly. When she bought Creative Nature, based in ...
Banning of Unregulated Deposit Schemes Ordinance: Bad news for small businesses?  Moneycontrol.comConcerns have been expressed that the law is extremely harsh and will lead to hardship for many individuals, small businesses etc. Doubt have been expressed ...
The Benefits of Creating a Customer Service Mantra at Your Business - Shep Hyken, NYT Best-Selling Author  Atlanta Small Business NetworkWe're pleased to welcome back customer experience expert and New York Times Best-selling author, Shep Hyken. Creating a customer *service* mantra is an ...
ING bans small businesses borrowing against homes  The Australian Financial ReviewING is axing small business loans where the borrower uses their residential property as security amid a new round of tightening by lenders.
Small businesses the biggest tax dodgers  The Australian Financial ReviewDodgy tax claims by small business are costing $10 billion a year, beating the $8.7 billion "tax gap" for individuals and four times worse than big business.
Are a small Japanese firm's China-linked woes a harbinger of things to come?  The Japan TimesIn snow country along the northwest coast of Honshu, a small manufacturer of precision molds is feeling the pain of China's economic slowdown. Orders have.
GoDaddy expands presence in South Africa for small businesses  BusinessTechGoDaddy, the world's largest cloud platform, has officially announced its presence in South Africa.
FinTech Pressures FI Giants To Strengthen SMB Lending In Mexico  pymnts.comMexico FinTech startups struggle to access capital, leading to a surge in alternative lenders, but traditional FIs are seeing opportunity in the market.
Man caught on camera kicking in window of Elmwood Village small business  WKBW-TVBuffalo police are trying to help a small-business owner find three men, one of whom was videotaped bashing in the front window of a store.
How Small Businesses Can Impact The Economy Of Developing Country Like India?  BW BusinessworldPreet Sandhu - Bringing new competitive dynamics within the national system – Start-Up companies are the foremost dynamic economic organizations on the ...
Australian dairy farmers struggle to earn a profit  DynamicBusinessA *fresh* milk crisis taskforce will be established to help Australian dairy farmers who are doing it tough in drought ravaged towns.
In Germany, Consumers Embrace a Shift to Home Batteries  Yale Environment 360A growing number of homeowners in Germany are installing batteries to store solar power. As prices for energy storage systems drop, they are adopting a green ...
5 startup mistakes every small business person should avoid  USA TODAYEntrepreneurs make mistakes by underestimating costs, blowing their budgets, failing to market themselves, making poor choices and going it alone.
As land values rise, it’s beloved small businesses that feel the squeeze  The Globe and MailAdrienne Tanner is a Vancouver journalist who writes about civic affairs. As land values in Vancouver climb, we'll see more people mourning the death of a ...
US small business gauge snaps longest losing streak since 1998  Crain's Cleveland BusinessFrom Bloomberg: Optimism among small companies in the United States improved in February, snapping a five-month losing streak that was the longest in two ...
Cooking the Books podcast: How to run a small business and still have a life  New Zealand HeraldEach week the NZ Herald and Newstalk ZB's Cooking The Books podcast tackles a different money problem. Today, it's what small business owners need to do ...
Cash maketh the SMB: How to ensure your small business always has cash in the bank  YourStory.comThe majority of entrepreneurs of small and growing businesses choose to invest their time in day-to-day operations; a dichotomy where the short-term urgent ...
Small businesses 'doing the heavy lifting' on energy  The AgeEnergy minister Angus Taylor said small businesses are the ones doing the heavy lifting on energy and innovative contracts are needed.
10 Tips for Entrepreneurs Preparing to Publish Their First Book  Small Business TrendsWith the development of online publishing platforms, it's never been easier to get out a book. Here're 10 tips on preparing to publish your first book.
Patriot National Hits Regulatory Snag In SBA Platform Plans  pymnts.comCommunity bank Patriot National has hit a regulatory roadblock in its plans to launch a Small Business Administrative platform, but reports in American Banker ...
Mastercard, GCA Create Small Business Cybersecurity ...  Dark ReadingA new toolkit developed by the Global Cybersecurity Alliance aims to give small businesses a cookbook for better cybersecurity.
Six things to know before you start a business  Business DailyEast Africa is alive with opportunities for entrepreneurs. A boom in high-speed Internet connectivity, the high penetration rate of mobile phones, and a dynamic, ...

11 Benefits of Starting a House Cleaning Business

One of the biggest fears people have about starting a... Read More

Survival Tips For Small Businesses

You may be in Mail Order, Direct Mail, or you... Read More

Small Business Success Tip: Learn Something New Everyday

Your grandfather probably told you to "learn something new everyday".... Read More

What Is YOUR Value Proposition?

Every company has a value proposition. That is a statement... Read More

Learning and Growing

As you reflect on this year and prepare for next... Read More

Keep TRACK of your Business Relationships and Gain Profits

How do you know when an alliance needs to be... Read More

Get Out Of The Rut And Back On the Track

Do you sometimes find yourself just going "through the motions"... Read More

Starting a Tractor Washing Business

In the heavy equipment cleaning business you can make good... Read More

Corporate Shells

A corporate shell could be liken to a house that... Read More

Small Business Checks ? Money Saving Options

When you go into business for yourself, there are many... Read More

Start a Technical Writing Service

Technical writing services are employed to explain the details of... Read More

Genius Time? It Matters

I frequently give presentations at small business gatherings, providing me... Read More

Collect that Debt - Your Business Depends on it

The efficiency of debt collection is the difference between a... Read More

How to Get Maximum Results With Minimum Effort

Get maximum results with minimum effort. Sounds great doesn't it?... Read More

Measuring Your Way to Success

Are you a motivational speaker who consistently gets rave reviews... Read More

The Virtual Assistant

As a small business owner, outsourcing work to Virtual Assistants... Read More

Yeah, It IS Lonely At the Top

Sometimes when you run a business you feel as lonely... Read More

Franchisee; Vacation Managing

Do you own a franchised business? Over 400,000 franchised businesses... Read More

Drivng Home the Point - An Outsourcing Story in China

A few years ago, I visited Beijing for the first... Read More

FTC Franchise Rule if Enacted will Trigger Hardship for Private Sector

The FTC Franchise Rule maybe changed, as the Federal trade... Read More

Cash Flow: Why Chaos Equals Poor Cash Flow

Recently one of my customers told me the chaos swirling... Read More

Excuses Franchisees Make; When They Violate Exclusive Territory Agreements

One of the biggest excuses franchisees of home based and... Read More

Top Ten Resolves for Building Your Business in 2005

1. Resolve to build a consistent network system.Since referrals are... Read More

How to Increase the Cash Flow in Your Private Practice in 30 Days

If you have a busy private practice, chances are you... Read More

Top 10 Lessons for Small Business Success - As learned From My Twin 3 Year Olds

Small business success is very similar to learning to walk,... Read More