11 Things Small Business Owners Can Learn From Punxsutawney Phil

1. Look Over Your Shoulder ? Of course, Punxsutawney Phil has to look over his to search for his shadow. You should, too, every so often, to check out your competition?and see whether they're gaining on (or leading) you.

2. Be Unique ? While groundhogs normally live six to eight years, legend says there is only one Phil, and he's been making predictions for more than 118 years. Think about why your small business stands out, and let the world know your special (and truthful) story.

3. Create An Event ? Folks gathering in Punxsutawney on Groundhog Day also enjoy the 2nd Annual Phil's "Anything Goes" Chili and Wings Cook-off, 7th Annual Woodchuck Whittle and Crowning of Little Mr. and Miss Groundhog. Find opportunities to celebrate with your customers and community.

4. Expand Your Offerings ? As you might guess, there are plenty of Phil collectibles for sale, including a Ty Beanie Red Tie version. Think of ways to capture more of your customers'/clients' business by providing more high-value products/services for them.

5. Be Resourceful ? The majority of "Groundhog Day" was shot 600 miles away in Woodstock, Illinois, because Punxsutawney didn't have an appropriate town square. Look for creative ways to find answers to your business challenges.

6. Think Small ? Punxsutawney is a community that maintains its small-town lifestyle. Remember to always treat your clients/customers like you live in their neighborhoods.

7. Act Big ? Over the years, Phil met President Reagan, appeared on Oprah and gave his prediction on the big screen in Times Square. Just because you're a small business doesn't mean you have to act like one.

8. Spread The Word ? In 1887, the editor of the local paper proclaimed Phil the one and only official weather prognosticating groundhog, and newspapers from around the globe soon began reporting his predictions. Be sure to let the media know what exciting things you're doing.

9. Involve Your Whole Team ? The Groundhog Club Inner Circle, which carries on the tradition of Phil ? including taking care of him and planning events ? consists of local dignitaries. Invite all of your employees to share with you in setting and achieving goals for your small business.

10. Have Fun ? Think about it?all these people paying attention to a groundhog? Remember to find moments to celebrate, laugh and enjoy the good things in your life.

11. Get Plenty Of Rest ? While hibernating in winter isn't an option, take advantage of opportunities to rejuvenate. It will make you more effective in the long run.

Copyright © 2005 by Success Handler, LLC. All rights reserved.

The Coach, David Handler, is the founder of Success Handler, (http://www.successhandler.com), and specializes in helping small business leaders find clarity and take action. He understands the challenges of running a business, because he's been there ? as a small business owner, franchisee, franchisor, corporate leader and trainer. Much like sports coaches, his coaching will show you how to compete on a level playing field in your industry.

In The News:

Over $13M handed out to local small businesses  Central Coast Community News

Profits are within 6 Degrees of Freedom

How far away is the person you need to meet?We... Read More

Top Ten Tips for Leveraging Conferences for Big SUCCESS!

As I am preparing for my attendance to the CoachVille's... Read More

Credit Repair Business Opportunities - Huge Profit Potential!

In the world today, many people are further in debt... Read More

Do You Want Your Own Fully Programmable ERP? - Part 2

In the first article we mentioned the main characteristics that... Read More

Self-Employment: Managing Your Money: Tips for Living with a Fluctuating Cash Flow (Part One)

The way you manage your money is one of the... Read More

Bringing Home the Bacon

In general, all of us know how to accomplish the... Read More

Effectively Completing the Operations Plan Section of Your Business Plan

The Operations Plan is a critical component of any business... Read More

Pressure Washing Business Case Study, Tractor Cleaning

So often small service businesses fail to exploit niches, which... Read More

If You Want To Be Remembered...

Send handwritten notes. That applies whether you're a guy or... Read More

How to Promote Yourself to Small Business Riches

You've heard it before; we're living in an information age.... Read More

Joint Venture Your Way to Extraordinary Sales!

You know what makes me really happy? Drinking a Starbucks... Read More

Looking into the Future for Profits

How to identify future solutions and opportunities?Your power page, if... Read More

Financial Strategies for a Mobile Car Wash Business Plan

Writing a business plan for a mobile car wash is... Read More

Does Your Small Business Marketing Suffer From The Bulldog Effect?

If you're an entrepreneur responsible for your own small business... Read More

Freelance Tips: How to Cope with Spring Fever When Theres Work to Be Done

We all know how glorious those first warm days of... Read More

7 Habits of Highly Successful Small Business Owners

Do you spend every waking minute in your business? Do... Read More

Why Clean Mobile Homes for a Business?

Manufactured and Mobile Home owners know that the weather this... Read More

The Beauty of Focus and Plan B

Did you ever have one of those days or weeks... Read More

Practical Money-Saving Tips For Small Businesses

One of the primary concerns all small businesses have is... Read More

Community Relations Strategy for Small Business

Does your company have a community relation strategy? Have you... Read More

Creating Time the Virtual Way

Time. As a small business owner, it's the commodity you... Read More

5 GREAT WAYS to Gain New Contacts

What are the 5 best ways to gain new contacts?There... Read More

Tips on Setting Up Your Small Business Bank Account

One of the first things you will need to set... Read More

Fleet Washing Expansion Considerations

Many times small businesses want to expand their businesses and... Read More

The Perilous Franchise Agreement: What Did You Sign?

Purchasing a franchise has become one of the most popular... Read More