Small Business Publicity -- Worth It?

You bet it's worth it. Publicity via news releases, along with building relationships with reporters and editors is really good for your small business.

As one who is adamant about "it's not who you know, it's who knows you," news releases play a big part in that awareness. Plus getting publicity helps establish you as an expert in your specialty. Amazingly, much of the news we read in the newspaper on a daily basis started with a news release.

That news could be about you. It's critical you have publicity activities and news releases as a part of the marketing plan for your small business.

So where do you start? If you've never written a news release before, it can appear to be a daunting task. Relax and take a deep breath. All the information you need is at your fingertips. Just search for "write a press release" in any search engine and you'll get plenty of great resources to help you on your way.

The bottom line is it can be done. But it takes consistent effort and action just like everything else that will make you successful in your business. Make sure you add public relations activities to your marketing plan as at least monthly tasks. And don't forget to sieze opportunities as they come up in your day-to-day business.

Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.smallbusinessmatters.com

In The News:

How to Research a Franchise  Small Business Trends
PixTeller: Easy-to-Use Image Creator  Small Business Trends
How to Help Small Businesses Survive COVID's Next Phase  Harvard Business School Working Knowledge

Government Does Not Pay Its Bills on Time

Many small companies work very hard to get new accounts.... Read More

Winning in Business - Lessons from Lance Armstrong

Lance Armstrong this week won an unprecedented 7th Tour de... Read More

Carwash Manual Sample Outline

Car wash businesses are unique to other businesses. In fact... Read More

How to Increase the Cash Flow in Your Private Practice in 30 Days

If you have a busy private practice, chances are you... Read More

Reduce Stress, Increase Profits By Incorporating Strategic Systems In Your Small Business Success

Whether you are an Entrepreneur or Business Professional there are... Read More

Entrepreneurs Ask: What Can a Virtual Assistant Do For Me?

Great question!Freeing your time is an indisputably key element in... Read More

Who Makes the BEST Alliance

What types of companies do you want to align yourself... Read More

Mobile Pressure Washing and Cleaning Scheduling

If you own a mobile car washing, pressure washing or... Read More

Reaping the Rewards of Cost Cutting

In these days of insecurity and uncertain futures, the tendency... Read More

Franchises: How to Find the Best Franchise Opportunity for You

If you are looking for a franchise opportunity, the choice... Read More

Wichita Kansas is a Great Place to Run a Business

We love Wichita because it has great all round weather... Read More

Looking for a Business to Run in the New Revitalized Downtown Area?

Looking for a place to add a Quick Lube away... Read More

Pressure Washing Aircraft Hangers at the Airport

If you are looking for a way to own your... Read More

Shocking Experienced Copywriter Reveals Little-known Secrets To Closing BIG Ticket Deals!

Hogwash!That's what I say to people who tell me that... Read More

Financial Fundamentals - What Every Small Business Owner Should Know!

Business owners rarely go into business to deal with the... Read More

Mobile Pressure Washing and City Contracts

Many mobile pressure-washing companies turn to government contacts to make... Read More

7 Tips To Improve Your Cash Flow

Cash is King?That is what everyone tells us and it... Read More

The Business Autopsy: A Fact Of Life

Last week we discussed the importance of performing an autopsy... Read More

5 Tips for Hiring a GREAT Bookkeeper

Bookkeeping?the "dreaded" word is something we all have to worry... Read More

Aircraft Washing Service Operations Manual

Anyone who is serious about washing aircraft as a full... Read More

Business Owners - Do You Actually Own a Job?

How many hours do you work a week? When was... Read More

Eight Key Steps to Selling Your Business and Cashing In

This year, some 700,000 American businesses will be sold. Most... Read More

Be Prepared When Business Investors Look Beyond Your Business Plan

You have spent considerable time pulling your business plan together,... Read More

Procrastinate Your Way To A Successful Small Business

What will your business look like a year from today?If... Read More

Doing Business With Friends: Five Tips for Preserving the Friendship... and Your Sanity!

My colleague, Jane, recently lamented to me an all too... Read More