Top 10 Rules for Small Business Success

1. Target

You are not all things to all people. Decide on your niche--narrow your focus and broaden your appeal.

2. Be Different

If your competitors are doing it, don't. Stand out from an overcrowded marketplace where so much of the advertising and products look the same.

3. Build a Team

Don't hire an employee to fill a position. Employ a person to be part of a team to build your business.

4. Be Fast

Time is the most precious commodity. When delivery is expected Friday, show up Thursday afternoon. Return calls and emails now.

5. Say Thank You

A lot. Tell your customers and employees how much you appreciate them. Better yet, do it the old fashioned way: take pen to paper and write them a note.

6. Be Consistent

Make sure your business has a consistent look and feel. A customer must get the same flavor from everyone within your organization. Always.

7. Smile

Throw out the reasons you think people buy from you like price, product quality or your warranty. They buy because they like you.

8. Fanatical Optimism

The glass must always be half full. Attitude will always win out in the end and infect all of those around you.

9. Sell Soft

Don't ever hard sell. Solve problems. Satisfy wants. Do what is truly best for your customer.

10. Leave Your Comfort Zone

Never accept the idea that this is the way you've always done it. Never accept that a new idea or technology could never work for you.

Brian Grinonneau is the general manager of McMann and Tate Advertising, an agency that works exclusively with the small business owner to help them stand out in an increasingly crowded marketplace where much of the advertising and products look the same.

In The News:

HIPAA Violation Penalties Could Have Major Financial Impact on SMBs  Small Business TrendsThe financial impact of HIPAA violation penalties is especially burdensome on small businesses. Here's why your exposure to risk can be huge.
Small Business Owners Fighting to Protect Playing Music in Public  Small Business TrendsIf you're not aware how to legally play music in your business, you may be opening yourself up to licensing violations. Here's what you need to know.
Are Young Entrepreneurs Becoming 'Endangered'?  Small Business TrendsThere are so fewer young entrepreneurs these days that the Wall Street Journal labeled them an “endangered species.” What's behind this trend?
Best cell phone plans for small businesses  Digital TrendsJust as one shoe size can't fit all, there's no single cell phone plan that will suit every small company. But there are numerous high-quality plans that are worthy ...
Google Makes It Harder To Find A Phone Repair Service…And Other Small Business Tech News This Week  ForbesHere are five things in technology that happened this past week and how they affect your business. Did you miss them? 1 — Thank Google for making it harder ...
The Gap Between Large and Small Companies Is Growing. Why?  Harvard Business ReviewResearch and news headlines are replete with the idea that traditional large companies can't innovate, and that smaller digital companies will render many ...
August Event Will Focus on Customer Retention for Your Small Business  Small Business TrendsCustomer retention is one of the key metrics for ensuring the success of any business. Keeping more customers for longer periods, means you are doing ...
10 Tips to Improve Customer Experience in Your Small Business  Small Business TrendsIf you want to keep customers coming back to your business, you need to create a positive experience. There's a lot that goes into cultivating that experience, ...
What's it like to be the first person to do solmething?  Small Business TrendsHave you ever been the first person to do something? One this week's Small Business Radio Show, Tracy Edwards shares her story of being first.
Remote Workers are Biggest Cyber-Blind Spot for Small Business Owners  Small Business TrendsIf your small business has an online presence, there are many vectors of attack hackers can use to find vulnerabilities. And as more of these businesses use ...
Department of small business development wants Treasury to clamp down on late payments  Business DayThe department of small business development wants the budgets of various national and provincial departments that owe small and medium enterprises ...
Small Business: Underwear on subscription? Aucklanders start brief business - Wears  New Zealand HeraldAucklander Simon Hetherington explains why finding solutions to problems makes the best businesses, coming up with the idea for Wears lying on a beach in ...
In the News: Is Your Restaurant Ready for the Impossible?  Small Business TrendsIf you own a restaurant, you likely have heard about the plant-based meat trend. Running a Burger King franchise in the U.S.? You just introduced the Impossible ...
Premier says small business owners need to up their game -As Government looks to introduce new credit scheme for MSMEs  Turks and Caicos Weekly NewsAS THE Government seeks to implement more measures to assist micro, small and medium enterprises (MSMEs) secure funding, small business owners will ...
Australian small and medium businesses confident despite economic worries  DynamicBusinessThe August 2019 Sensis Business Index has revealed that Australia's small business confidence is strong, with 57% of businesses now confident in their ...
Property Overtaxed: Commercial Sales Loophole Costs Small Business Owners  WOSUWhen Palmer Square, LLC recently wanted to sell their apartment building at 4121 Palmer Park Circle East in Columbus, they went through all the usual hoops.
Small Business and Retirement Savings: The Push for Multiple Employer Plans  LexologyWhile the overwhelming majority of workers at large US companies can participate in tax-favored retirement plans, coverage falls rapidly for smaller…
Amazon retailers could find their businesses blocked in a no-deal Brexit  http://smallbusiness.co.ukLeaked Government report laying bare consequences of no-deal Brexit says retailers who use Amazon could find their businesses blocked.
Business groups admit many companies ill-prepared for no-deal Brexit  Financial TimesBusiness groups have admitted many companies are ill-prepared for a no-deal Brexit on October 31, confirming a leaked government document that “EU Exit ...
Small businesses unprepared for the latest wave of scams  DynamicBusinessOver half of Australian small business owners are concerned their business will be scammed, yet a quarter do not have processes in place to prevent the latest ...
48% of Small Business Employees Have Access to Too Much Data  Small Business TrendsWith the right data classification policy in place, you can identify the types of data you have, who can access it, and secure the information.
Small Business Matters: Employees: Your worst nightmare or your best idea?  West Hawaii TodayA huge step for the owner of any small business who has gone it alone since startup is the decision to take the leap from doing it all him or herself to becoming ...
Experts see 'scare-mongering' in reports that federal carbon tax is a nightmare for small business  The Globe and MailExperts see 'scare-mongering' in reports that federal carbon tax is a nightmare for small business. Brian Milner. Special to The Globe and Mail. Published ...
9 green technologies small business should consider  The Next WebGreen technologies can offer benefits to businesses while at the same time making it more environmentally sensible. There are a lot of options for smaller ...
Small businesses pluck workers from the Starbucks drive-thru  Asbury Park PressAs Deborah Sweeney placed her order in the drive-thru of a Starbucks near her home, she was impressed by the barista's attitude and attention to detail.
Governor may face biggest veto test on small business insurance bill  Winston-Salem JournalDemocratic Gov. Roy Cooper began facing Friday what might be his most challenging veto decision of the 2019 session — even counting the state budget ...
Should You Use Long Form Video Marketing for Your Small Business?  Small Business TrendsPeople watch more than 5 billion videos every single day on YouTube alone. When you add Facebook, Instagram and all other platforms, the popularity of the ...
Resources at the St. Louis Public Library for small business owners  KTVI Fox 2 St. LouisST. LOUIS - Whether you're starting a business, growing a company, or advancing your position, the St. Louis Public Library has a variety of business resources ...
5 Tips for Expanding Your Small Business (The Right Way)  EntrepreneurMany small-business owners want to grow their companies, and they want to do it fast. But if you rush into expandsion without a plan, you risk losing everything ...
Connie Whitt Named Small Business Development Center State Star  Ole Miss NewsOXFORD, Miss. – Connie Whitt, director of the Mississippi Small Business Development Center locations at the University of Southern Mississippi and on the ...
Should I Fire a Family Member  Small Business TrendsIf after 90 days, or whatever remedial period you choose, you don't see enough improvement, it may come down to firing a family member. Here's how.
How to Manage Reviews for Better Small Business Profit  Small Business TrendsDid you know the businesses that manage their reviews best actually earn more money? Here's how to do it right for your small business.
Small business group speaks out against govt over non-payment of services  EWNSmall Business Development Minister Khumbudzo Ntshaveni has revealed that government departments owe *service* providers over R600 million and are 30 ...
Small business confidence drops to a low as U.S.–China trade war rattles Main Street  CNBCSmall business owners across the nation are worried about the U.S.–China trade war. The CNBC|SurveyMonkey Small Business Survey for the third quarter ...
Best Work Trucks for Your Small Business  Small Business TrendsThere comes a time when delivering your products in a commuter car doesn't cut it anymore. Here are some tips of choosing the best work trucks.
What Small Businesses Should Look for in a CRM Solution  Small Business TrendsSmall business owners should always be looking for an edge. Seek whatever increases market competitiveness and provides opportunities to scale.
Why some small businesses don't win more business  Washington TechnologyMany small businesses still don't grasp the expertise to win in the federal market. and too often overlook the critical skills needed for basic business functions.
Quiz: Which Presidents Were in Business?  Small Business TrendsTake the quiz for which U.S. Presidents were businessemen before entering office -- or went into business after leaving the White House.
SMALLBIZ SMALL TALK: Businesses have cautious expansion plans as economy weakens  The MercuryNEW YORK (AP) — Ron Pierce has one eye on expanding his information technology business and the other on something he can't control: the economy.
USPS Tells Small Biz Owners to Meet with Local Postmasters  EcommerceBytesThe USPS is urging small businesses to connect with their local Postmasters to get help in growing their businesses. “During the month of August we are ...
Whitespace Innovations, Engaging E-Learning Added to GSA's HCaTS Small Business Pool 1 IDIQ  GovConWireThe General Services Administration has added Whitespace Innovations Inc. and Engaging E-Learning Solutions as awardees on a potential $3.45B ...
How To Sell To Small Businesses  Inc42 MediaMany small business owners have saved up for years or decades to buy their businesses or they've spend years building it from the ground up. When you're ...
Amazon is passing along costs of a new digital tax to thousands of French sellers  CNBCAmazon is raising seller fees for thousands of small and medium-sized businesses in France because of a new digital tax passed by the French government.
The Power of Instagram Influencers for Your Small Business  Small Business TrendsA new report, Influencer Marketing Benchmarks, looks at AB categories, platforms, and *content* types across 4 social media networks. Here's what it found.
GoDaddy Survey Shows That Indian Entrepreneurs and Small Business Owners Are More Inclined Towards Building an Online Presence, Than Global Counterparts  Business Wire IndiaGoDaddy (NYSE: GDDY), the company that empowers everyday entrepreneurs, released a Global Entrepreneurship Survey today, revealing interesting insights ...
Cognytics Tries to Bring Better Visualization to a Small Business's Data  Small Business TrendsMention data analytics to a small business owner. And they might think it is the domain of large enterprises. But this is no longer the case. With the advent of ...
Nine Key Reasons Online Banking Benefits Small Business  ForbesSmall business owners stand to gain a lot from using their bank's online services to generate value and save time. Here are some of the biggest benefits of ...
An NYC community center is helping seniors build small businesses  Business InsiderFor some seniors, retirement is an opportunity to learn how to start their own small business, and they're doing it at New York's Senior Planet.
Proposed navigation center in SF causing uproar among small business owners  KGO-TVAccording to business owner Ray Leong, who is spearheading the campaign against the latest proposed navigation center on Evans Avenue in San Francisco, ...
Loyalty Program Software for Small Businesses Market 2019 SWOT Analysis & Key Business Strategies by Leading Industry Players and Forecast 2024  Financial NewspaperThe Loyalty Program Software for Small Businesses market revenue was xx.xx Million USD in 2014, grew to xx.xx Million USD in 2018, and will reach xx.xx ...
So Who's Top Dog at Your Company?  Small Business TrendsMark Anderson's cartoons appear in publications including Forbes, The Wall Street Journal and Harvard Business Review. His business cartoons are available ...
4 companies that help small entrepreneurs grow their business online  YourStoryIf you are a seller on social media platforms, these are the four companies that can help you grow and boost your business by reaching out to your extended ...
Where Trump Stands Out: Small-Business Optimism  Barron'sThe Small Business Optimism Index looks a lot healthier than it did during the Obama era.
5 banks offering easy loans to small business entrepreneurs in India  YourStoryTo sustain operations and expand, small businesses require large amounts of capital. Here are some banks and their financial schemes for MSMEs.
3 Startups Changing How Entrepreneurs Do Business And What We Can Learn From Them  ForbesRay Dalio called on investors to “find the next storehold of wealth”. These trends in business just may produce those results.
ScaleFactor Raised $100 Million In A Year As VCs Chase Small Business Focused Fintechs  ForbesScaleFactor, the operator of a digital accounting platform geared toward SMBs raised $60 million, bringing its total raised to $100 million in about a year.
'Use RBS dividend to compensate small companies mistreated by banks'  The TimesA £1 billion Royal Bank of Scotland dividend should be used to help to fund a compensation *service* for small companies mistreated by the banking industry, ...
BernCo’s murky time-off bill would doom small business  Albuquerque JournalThe Bernalillo County Commission is scheduled to vote on a paid-time-off ordinance that is substanti ...
Crack the Small Business PR Code with These 3 Pro Tips  Small Business TrendsPR and media coverage doesn't have to be limited to the big corporate brands out there. Try these 3 PR tips for small business to gain attention.
How Small Business Can Use Technology to Serve Their Customers Better  Business 2 CommunityWithout a doubt, the *service* component of your small business can greatly influence your overall success. That's obvious if you are a *service*-oriented company, ...
Concern about Trump's immigration policies impacting business fades on Main Street  CNBCImmigration is an issue that small business owners care about, but for the majority it is not because it affects their companies, according to the latest ...
Why remote workers are an underrated security risk for small businesses  TechRepublicDespite the risk, small businesses are largely unaware of security risks associated with remote employees, according to a Nationwide survey.
Increase productivity with feng shui. You'll be amazed at the results.  Small Business TrendsFeng shui can help infuse your work space with balance, focus and productivity. Here are 7 tips to increase work productivity with feng shui.
SBA to adjust small business size standards  Beckley Register-HeraldThe U.S. Small Business Administration recently issued an interim final rule that will adjust monetary-based small business size standards for inflation to allow ...
New Canon small business printer now available in South Africa  IT News AfricaDrive Control Corporation (DCC) announced on Friday, 16 August 2019, that Canon's new G-Series range is immediately available in South Africa.
Instagram Removing Like Counts - How to Adjust Your Marketing Strategy  Small Business TrendsWith instagram removing like counts, Small Business Trends spoke to an expert to learn about the advertising implications for SMB's.
Add Panasonic’s Bluetooth Phone Set to your small business for $85 (26% off)  9to5ToysToday only, as part of its Gold Box Deals of the Day, Amazon offers the Panasonic Bluetooth Cordless Phone Set for $85 shipped. Having dropped from $115, ...
Signpost raised $52 million with this pitch deck for its sales service  Business InsiderSignpost has designed a *service* to help small and medium-sized businesses attract and retain customers. It just raised $52 million to expand it.
Adobe Launches New Products to Help Digitize Small Businesses  Small Business TrendsAdobe Sign for small business, helps digitize paper-based processes for anyone who wants to move on from pen, paper, printer and filing cabinets.
The iPhone Isn’t As Fast As You Think…And Other Small Business Tech News This Week  ForbesHere are five things in technology that happened this past week and how they affect your business. Did you miss them? 1— Want the phone with fastest internet ...
Small Business Administration Initiatives Support Veterans’ Entrepreneurial Success  The Epoch TimesCommentary. Every day, tens of thousands of U.S. troops risk their lives and sacrifice time with their families to protect our national security and keep us safe.
Big Brands Are Using Amazon’s Anticounterfeiting Measures to Crush Small Businesses  VICEAmazon sometimes requires small businesses to get permission from manufacturers to sell their products on Amazon Marketplace.
SBA Twitter Chat Focuses on Attracting, Retaining Customers  Small Business TrendsSmall business owners know their customer base defines them. Without customers they can't make a living, pay a staff or even keep the lights on. Presumably ...
Check Out 21 Incredible Photos of Vintage Retail Stores  Small Business TrendsThese photos of vintage retail stores offer a glimpse back at some of the trends and features of retail stores from decades past.
How To Leverage Emerging Trends In Your Small Business  ForbesWhether you're in retail or the *service* industry, every small business depends on company leaders making the best possible decisions. We understand the risks ...
Market Online Like a Pro with These 10 Tips  Small Business TrendsWhether you run an ecommerce store or a local *service* business, you need to make sure that customers can find you online. There are a ton of tactics you can ...
Mastercard Announces Small Business Program Benefits with Salesforce  Small Business TrendsThe new partnership between Mastercard and Salesforce will further strengthen the Mastercard Small Business Program, which already includes many other ...
International Youth Day: 5 successful small businesses started by under-25 founders  YourStoryHere's how these successful small businesses were started by young entrepreneurs who are proving that age is no bar to success.
HSBC Gets the Cold Shoulder in China  Washington PostIt's hard not to see HSBC Holdings Plc's exclusion from China's interest-rate reform as a snub. Hong Kong's biggest bank wasn't included in a list of 18 lenders ...
Small Business Finance Guide for Beginners  G2This small business finance guide will cover everything you need to know about bookkeeping, taxes, getting loans, and funding your business.
Here's how many people claimed this new 20% small-business tax break  CNBCThe tax overhaul unveiled a new 20% tax deduction for small business owners in 2018 — and just over 1 in 10 filers so far have claimed it. The qualified ...
How to Run Your Small Business More Efficiently and Increase Productivity  AiThorityWe all have the same number of hours in a day, and yet some business owners seem to accomplish infinitely more than others do. How do they do it? Are they ...
Ecommerce Consulting Company Went from Podcast to Success  Small Business TrendsDreams Inspire Reality ecommerce consulting company has had some interesting twists and turns along the way to success. Here's the story.
Is Your Small Business Losing Money? Find Out Why  Small Business TrendsMaintaining a lucrative bottom line is what all small business owners aim for. Is your business losing money? These might be the reasons why.
Time to celebrate the backbone of our economy: small businesses  The DrumIt will come as little surprise that small businesses are a cornerstone of the British industry. According to latest figures, small businesses accounted for 99.3% of ...
U.S. Rep. Madeleine Dean Joins Small Business Celebration in Upper Montgomery County, Pennsylvania  Business WireToday, U.S. Rep. Madeleine Dean (Pa.-4) was the special guest at a small business celebration in Upper Dublin Township at Track 3 Microbrewery & C.
'Absolutely unacceptable': Business fury over Google ad policy  The AgeBusinesses say they are being blocked from advertising on Google as the ombudsman says lack of transparency is a problem.
Pennsylvania Announces Meat-Processing Grants Supporting Small Businesses  MyChesCoHARRISBURG, PA – The Pennsylvania Department of Agriculture announced the opening of the second grant program made possible by Governor Tom Wolf's ...
What does catering business insurance cover for small business owners?  Live Insurance NewsCatering business insurance is a type of commercial coverage designed to provide small business owners with protection against the liabilities specific to.
Indian Entrepreneurs And Small Business Owners Are More Inclined Towards Building An Online Presence, Than Global Counterparts: Reports  BW BusinessworldThe survey looks at how small business owners and entrepreneurs are tackling external challenges impacting the growth of their business., , godaddy, survey, ...
What Happened At The Meeting Of The SEC's Small Business Capital Formation Committee? - Corporate/Commercial Law - United States  Mondaq News AlertsAt yesterday's meeting of the SEC's Small Business Capital Formation Committee, the Committee discussed three topics: the SEC's Harmonization Concept ...
Los Angeles Event Gives Small Businesses Finance Advice They Can Bank On  Small Business TrendsDigital technology has forever changed financial transactions; for the better. Both the consumer and *service* providers have greatly benefited from this evolution.
How consumers and small businesses are reacting to recession fears  Yahoo FinanceStocks rise as bond yield edge up after a volatile week. April Schneider, Head of Consumer and Small Business Products at Bank of America, joins Zack ...
Four fintechs share £40m funding pot to boost small business finance  http://smallbusiness.co.ukIwoca, Atom Bank, Currencycloud and Modulr all pledge to address £10bn funding gap to help boost small business finance.
OPINION: 'Fake news!' Mark Gjonaj's rally to save small business - The Villager  The VillagerBY SHARON WOOLUMS | A rally to “save small businesses” was held June 26 outside City Hall. If any group deserved a rally to focus upon quickly finding a ...
Top Lead Generation Strategies And Tools For Small Business  ForbesGenerate leads and work to find consumers who may like your product.
South-east Asia's small businesses face talent crunch  The Business TimesTHE BUSINESS TIMES ASEAN Business - SMALL and local businesses in South-east Asia, and companies in traditional sectors, could lose out on talent in the ...
Morning Roundup: Small Business Owners Aren't Loving All The New Wawas  DCistPlus, a guide to D.C.'s best cheap eats, Bei Bei's time in D.C. is coming to an end, and more news.
Louisiana gets a B+ in small business friendliness  Greater Baton Rouge Business ReportWhen it comes to small-business friendliness, Louisiana gets a B+, which, according to Thumbtack, is in the middle of the national pack. Thumbtack, a tech ...
Small business owners asked to take survey about needs, challenges  Huntington Herald DispatchCHARLESTON — What do small businesses need to succeed and grow in West Virginia? The state's small-business owners have an opportunity to answer that ...

How to Avoid the Most Common Reasons for Small Business Failure

The life cycle of the typical small business is short... Read More

Consistency with Janitorial and Cleaning Businesses

Consistency is a huge word when operating your business. I... Read More

How To Accept Credit Cards

If you plan to do business online, then your website... Read More

Start a Technical Writing Service

Technical writing services are employed to explain the details of... Read More

Five Break-through Ideas to Immediately Increase Profits and Improve Cash Flow

Too often in business we get trapped into reviewing our... Read More

Big Successes Never Happen Overnight

Treat your business as a serious, full-time business and be... Read More

Franchise Territories for Mobile Businesses; Why Limitations

In franchising an individual desirous of their own business will... Read More

Hone Your Edge, Stay Focused

A common hazard faced by new entrepreneurs is a lack... Read More

Employee Monitoring - Business Risks For Employers And How To Avoid Them

E-mail and Internet use are integral parts of the typical... Read More

Analyzing Customers in Your Business Plan

The Customer Analysis section of the business plan assesses the... Read More

How to Handle Rejection When You Start an Office Cleaning Business

"If at first you don't succeed, then skydiving definitely isn't... Read More

Where Can People Find Information About Starting A Business?

Approximately 200,000 new businesses are started each year. More people... Read More

Small Business Spoiler - Procrastination

One of the most common issues that comes up for... Read More

The Business Failed, But Did You?

Q: After years of dreaming about starting my own business,... Read More

How to Get Maximum Results With Minimum Effort

Get maximum results with minimum effort. Sounds great doesn't it?... Read More

Small Business Security No Passing Fad

How careful are you with the data you collect from... Read More

Banking and Company Credit Card Policies for Small Business

Does your small business have a banking and credit card... Read More

Success & The Nature of Things

The story is told of a tiger chasing some goats... Read More

Creating Lists to Learn About Yourself, Your Business and Your Customers

I love lists. I make them for everything. And I'm... Read More

Building Marketing Momentum For Your Small Business

The success of your business depends on your ability to... Read More

Power Tools for Business

How do we keep track of our business deals?If you... Read More

Small Business Essentials: Start Here

Thinking of starting a business on line? If so there... Read More

Small Business Stress Buster: Completion not Perfection

Completion not Perfection Five Keys To Doubling Your Productivity and... Read More

Wichita KS; Anything is Possible in Wichita Business

Just when the entire state was kissing Wichita goodbye, economically... Read More

Time to Sell your Restaurant? Some Advice from Restaurant Consultants, Inc.

As a specialist in getting restaurants open, it is surprising... Read More