Top 10 Rules for Small Business Success

1. Target

You are not all things to all people. Decide on your niche--narrow your focus and broaden your appeal.

2. Be Different

If your competitors are doing it, don't. Stand out from an overcrowded marketplace where so much of the advertising and products look the same.

3. Build a Team

Don't hire an employee to fill a position. Employ a person to be part of a team to build your business.

4. Be Fast

Time is the most precious commodity. When delivery is expected Friday, show up Thursday afternoon. Return calls and emails now.

5. Say Thank You

A lot. Tell your customers and employees how much you appreciate them. Better yet, do it the old fashioned way: take pen to paper and write them a note.

6. Be Consistent

Make sure your business has a consistent look and feel. A customer must get the same flavor from everyone within your organization. Always.

7. Smile

Throw out the reasons you think people buy from you like price, product quality or your warranty. They buy because they like you.

8. Fanatical Optimism

The glass must always be half full. Attitude will always win out in the end and infect all of those around you.

9. Sell Soft

Don't ever hard sell. Solve problems. Satisfy wants. Do what is truly best for your customer.

10. Leave Your Comfort Zone

Never accept the idea that this is the way you've always done it. Never accept that a new idea or technology could never work for you.

Brian Grinonneau is the general manager of McMann and Tate Advertising, an agency that works exclusively with the small business owner to help them stand out in an increasingly crowded marketplace where much of the advertising and products look the same.

In The News:


The Number of Pages in the UFOC in Franchising is Still Growing Today

Today required franchise disclosure documents are over 200 pages generally.... Read More

Asking the RIGHT Questions

Which questions do you need to ask to even get... Read More

11 Things Small Business Owners Can Learn From Rudolph The Red-Nosed Reindeer

1. Everyone Makes A Difference ? Despite not letting him... Read More

Becoming Recession Proof

A lot of business owners I've spoken with lately have... Read More

Australian Workplace Agreements - How They Work For You

The employer / employee relations environment has been constantly evolving... Read More

Growing Your Small Business Through Alliances and Joint Ventures

-- Beyond Cold Calling, "Warm" Calling and Sending E-mails --Many... Read More

Six Essential Skills to Business Success!

The following are six essential skills to business success. You... Read More

Boston Market; Mobile Auto Detailing

Boston itself covers 50 square miles of concrete and traffic,... Read More

How to Promote Your Business by Entering Contests

You are probably hard at work promoting your business (and... Read More

Secrets Revealed To Having The Most Professional Staff On The Telephone!

Do you have all the customers your business can use?The... Read More

Are You a Small Business Lone Ranger? Take My 10-Question Quiz To Find Out!

So what exactly is a "Small Business Lone Ranger?" A... Read More

6 Steps to a Successful Medical Spa Expansion

According to the American Society for Aesthetic Plastic Surgery, since... Read More

Collaborative Negotiating: A Win-Win Strategy

COLLABORATIVE NEGOTIATING:Collaborative negotiating is a win-win strategy that can focus... Read More

Competition in the Market Place and Over Disclosure Regulatory Burden

The Federal Trade Commission is assisting competitor to cheat and... Read More

Franchisor Prospect Checklist Sample Form

Due to the over regulation in the Franchising Industry and... Read More

How to Get Maximum Results With Minimum Effort

Get maximum results with minimum effort. Sounds great doesn't it?... Read More

7 Advantages to Incorporating

There's no question that hard work and a little luck... Read More

Small Business And The Ability To Find Market Place Opportunities

Marketing is one of the four corner-posts of a solid... Read More

Self Serve Car Washes in the United States

In the 2003 Auto Laundry News Survey it was determined... Read More

Small Business Stress Buster: Completion not Perfection

Completion not Perfection Five Keys To Doubling Your Productivity and... Read More

Dealing With a Crooked on the Take Government Worker

Many government department heads are on the take. Oh they'll... Read More

Using Excel Payroll Sheet to Make Payroll System Easier

For the employees, payday is the brightest day; they finally... Read More

Outsourcing and Virtual Assistants: Small Business Saviors

Work smarter, not harderWhat is one of the best ways... Read More

A Business Tail: Veterinarian Foams at Mouth, Chases Tail, Learns New Tricks--Case Study

Many self employed professionals find themselves overwhelmed, frustrated, and confused... Read More

Speed Kills on the Web!

I only have to point to the 555 plus failed... Read More