How to Make Your Business Image Stand Out Above The Crowd

Traditional advertising methods are still being used for almost 90% of businesses today. The number one problem with this, is that all everyone else seems to be following the same old methods.

No matter how expensive, does your advertising look and sound like a lot of other advertising? If you take a look at your business card design, flyer design, brochures, letterheads, web page design and any other methods you are doing, you'll probably find some very familiar pattern to looking like your competition.

Just because "everyone else" believes that the traditional method of image advertising is the way to get business does not mean that it is the only way...or the best way. Thousands of people go out of business, or miss a lot of business, because of "traditional" thinking. Don't fall into the trap of being an advertising look a like.

If you follow everybody else, you'll likely end up being like 90% of the people in business on your way out or, at best, making a medium income. There are two things your marketing should do for your business

1) It gets the response that you want - it gets people to respond to you.

2) It lets you provide good products or services to your customers that you do get, so that you are making an above average income and get enjoyment out of your ongoing successful business. A business that started and runs with marketing that appeals to what people really do want, instead of what you think they should want.

In order for you and your business to become a success, being different is something you're going to have to accept. Sometimes being different means that other business people will not like you, or will think you are not appealing or think other things about you that you don't want them to think. But again, the reality of this is, who are you trying to impress? Are you trying to impress your peers, or are you trying to get and help customers who need your product or service?

Think about this hard, because if you are really scared about being different, this might not be the system for you. But, then again, being different doesn't mean being sleazy, obnoxious, unethical or illegal. It just means different.

Sometimes the old tradition, especially in industries that are tired and steeped in tradition, think being different with being unethical or illegal. That's far from the truth.

We all know that being different simply means different. And hopefully, you'll see this as a part of becoming a success or more successful as time moves on with your business operations.

The reality is that you have no image, and no one thinks about you until they have a reason to. Being worried about what others think is a waste of energy and time. Spend your time worrying about what your prospects who are interested in what you have to offer think.

They're the ones who are going to buy from you and they're the only people you should be concerned with. If your peers or others don't like what you're doing, that's their problem, not yours.

This change of attitude is a challenge, but very necessary especially when focusing on what is important. This type of thinking and rationalizing only matters what your prospects think is important. It doesn't matter what I think, or what your competition thinks. As long as your prospects and customers are happy, then you should be happy!

You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please send a courtesy link or email where you publish to: [email protected]

Abe Cherian is the founder of Multiple Stream Media, a leading performance-based Internet advertising company dedicated in helping small businesses create online presence, brand recognition and online automation. Main company web site: http://www.multiplestreammktg.com

In The News:


Increase Your Profits with a Point of Sale (POS) System

Whether you operate a chain of restaurants, a mom-and-pop convenience... Read More

Marketing - The Way To Make What Youre Really Worth

You only have so much time in a day right?So... Read More

The Misconceptions of the Value Of Disclosures in Franchising

Disclosure laws in franchising are suppose to help the consumer.... Read More

SBAs 8(a) Program Can Help Some Companies Compete

Q: A friend told me that as a woman of... Read More

Why Small Businesses Fail (or Fail to Thrive)

Tammy, a skilled and gifted horticulturist, called me to discuss... Read More

Reduce Stress, Increase Profits By Incorporating Strategic Systems In Your Small Business Success

Whether you are an Entrepreneur or Business Professional there are... Read More

Environmental Boat Washing and Detailing

Some marine biologists feel that the concentration of dead marine... Read More

Yeah, It IS Lonely At the Top

Sometimes when you run a business you feel as lonely... Read More

Forming a Corporation ? Investors

You've come up with the best idea since sliced bread,... Read More

How to Avoid the Most Common Reasons for Small Business Failure

The life cycle of the typical small business is short... Read More

Secrets of Cleaning Truck Trailers in Your Fleet from a Veteran Truck Washer

Cleaning the trailers towed by big trucks is not easy,... Read More

How to Give FREE Advice and Make Money

When is advice free and when should you charge for... Read More

How to Start a Carpet Cleaning Company

Opening a carpet cleaning business is a great way to... Read More

Start a Resume Writing Service for Profit

The resume writing service serves an important role in the... Read More

Consistency with Janitorial and Cleaning Businesses

Consistency is a huge word when operating your business. I... Read More

Small Business Marketing Secrets: Look Like Sizzle, Be The Steak

You've heard marketing and advertising gurus quip, "Sell the sizzle,... Read More

Organizing Tips for Small Business Success

If you discovered the bottom line in your business depended... Read More

Small Business Newsletter Dilemma: Which Day Do I Send?

If you're just ramping up your small business email newsletter,... Read More

Employee Email and Internet Use - A Small Business Guide

IntroductionIt is widely recognised that Email and the Internet is... Read More

Increase Productivity and Business Success - Take Responsibility

Are you responsible for your results?What comes to mind when... Read More

7 Advantages to Incorporating

There's no question that hard work and a little luck... Read More

Money Series 1: Who Takes Your Money

Your business is making profits, but where is the cash?... Read More

Franchise Territories are Generally Delineated On a Map; Why?

If you own a mobile service or home based franchise... Read More

When to Say NO!

When is it a good thing to say no to... Read More

Sex Up Your Business Growth

A top executive called up me late in the night.... Read More