Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Grab Your Consumers Attention in a Cluttered World of Marketing Communications > NetSparsh - Viral Content you Love & Share

Grab Your Consumers Attention in a Cluttered World of Marketing Communications

A cluttered world of marketing communications diminishes the ordinary. The consumer can no longer be bother with the dull, trite and a boring hodgepodge of marketing communications that are pandered in front of them every day. They simply haven't the time, nor are they willing to figure out what irrelevant messages warmed over with pseudo-showmanship the marketer is selling them.

Originality is demanded by the consumer in order to grab their attention long enough for them to react and hopefully take some positive action. The secret ingredient that can eventually make or break your product or service offering is a communication strategy that identifies with what the consumer wants.

Your marketing communication message has to respond to real consumer needs. A brilliant marketing communication that will provide confidence and solve the consumers' problems will build loyalty and sells. The power in your marketing comes from the words and visuals that are presented in a way to inspire and influence action on the part of the consumer.

Here are five ways to improve your marketing communication strategy:

1. Stamp out pompous, boring, lack-luster words that say nothing.

2. Developed your selling message to represent a specific problem solving idea for the consumer.

3. Dramatize the big promise of what your product or service offers.

4. Your message should be a creative enough to surprise the consumer and crack through their acrylic shield of boredom.

5. Avoid a selling idea or marketing communication that focuses on Price. Price is a temporary position only to be knocked-off by imitators. Deliver competitive benefits over price.

Don L. Price -- Business and Positive Change Strategist -- International Speaker and Author ? He speaks on Optimizing Your Power to Succeed, with Strategic Performance Marketing and Closing Power, Winning Presentation Techniques and Life Enrichment Through Hypnosis.

Don can be reach at: 1800Succeed (800-782-2333) http://www.donlprice.com donprice@donlprice.com

In The News:

11 Restaurant Reservation Apps  Small Business Trends
New To The Small Business Game?  Business Examiner
Get Ready, Set … Grow!  Florida Trend

Creative Marketing Tips: Simple Things You Can Use In Your Business To Attract More Clients

The single most important activity you can do in your... Read More

Using Technology to Manage Customer Loyalty

Don't let your customer satisfaction research initiative collect dust on... Read More

Dealing With a Crooked on the Take Government Worker

Many government department heads are on the take. Oh they'll... Read More

Covenants Not To Compete: Another Franchise Quandary

Imagine that you have operated a successful franchise business for... Read More

Personal Success - Take a Break from Business

Have Some Time to Yourself One of the most important... Read More

Expand Your Professional Organizer Business

Grow your Professional Organizer business by branching out into related... Read More

Top 10 Rules for Small Business Success

1. TargetYou are not all things to all people. Decide... Read More

Collaborative Negotiating: A Win-Win Strategy

COLLABORATIVE NEGOTIATING:Collaborative negotiating is a win-win strategy that can focus... Read More

Choosing a Truck Wash Location in Nevada, Case Study

There are several well-known truck washes in the Great State... Read More

Business Owners - Do You Actually Own a Job?

How many hours do you work a week? When was... Read More

Pressure Washing and Hospital Accounts

Most pressure washing companies never look into some of the... Read More

Why is My Restaurant Not Full Every Monday Night?

In a quest for customers and to keep those customers,... Read More

Small Business Pricing Strategies

TACTIC #1 -- Never simply slash your prices, unless you're... Read More

The End -- Fireworks or Fizzle?

Seems as though there are a lot of business closings... Read More

Incorporating a Small Business: S corporations versus C corporations

If you've been considering incorporating your small business, you've probably... Read More

Attributes Of Companies You Don?t Want To Buy!

There are no "rules of thumb" in the pursuit of... Read More

Going Public: Now that You Have Successfully Made the Transition, What Do You Do?

Ok, you have successfully accomplished your dream of being the... Read More

Common Sources of Financing for Small Business

The choice of financing is an important determinant of whether... Read More

How to Integrate Yourself in Someone Elses Business

When do you need to get more involved with the... Read More

The Most Important Decision of Your Massage Business Career

Don't you find that there are so many decisions you... Read More

SBAs 8(a) Program Can Help Some Companies Compete

Q: A friend told me that as a woman of... Read More

The Key to Small Business Growth? Buyer Alignment

Unfortunately for all buyers, each selling organization and their individual... Read More

Is Brick and Mortar A Passing Fad?

Q: Is the online world the best place to sell... Read More

How Micro Loans Can Mean Macro Success for Your Business

"Inch by inch, row by row...that's the way my garden... Read More

Franchising 101- What You Absolutely Need to Know

Franchising has made the world look really small. The well... Read More