How to Market with Niche Auction Sites

Online auctions are big business. But they can be big headaches.

During the past year, trading in online commerce was valued at $60 billion, according to *Business Standard." Online trade among small businesses makes up 1 per cent of USA*s GDP (Gross Domestic Product) and is expected to reach 10 per cent or $400 billion of USA*s GDP by 2010.

"But setting up and maintaining operations on huge auction sites like Ebay is not always easy," said Rich Moc, owner of Performance Cars at Pcars.com, a niche automotive auction site. "People can spend a lot of time sifting through cluttered pages of auctions, bidding, setting up accounts and managing multiple, confusing and expensive fees that can take an accountant to figure out. And trying to figure out how to submit a simple email or place a quick call for help can be a pain in the neck."

The solution or pain relief for big auction headaches? Smaller, niche sites with personalized service. For example, Performance Cars offers easier management, one-on-one help and plenty of options to help with automotive solutions and aftermarket selling. Some of their auction tips are:

  • Customer Service - When you have an item listed and a potential buyer contacts you with a question, respond quickly. It is important and actually critical to your success to check your email account several times a day. Answering a question could be the difference between you getting the sale or the buyer going someplace else.

  • Description - When you list your item(s), write an accurate description. No need to write long paragraphs of rambling information. But do provide exact measurements, colors, condition, etc. Be precise.

  • Exceed Expectations - You want every customer to be happy. So do a little more research on shipping, or negotiate on price. But remember that the customer is the reason you will have success. Be prepared to go the extra mile and provide superior service every time.

  • Digital Images - While auctions without photographs can and do sell, auctions with photographs sell much better. People like visualizations and want to see what they will get with their money. Make sure your photograph is clear, focused and offers more than just a straight view.
With Pcars.com, sellers can instantly create their own account and setup their own homepage. Next they add their product information and links. Then upload images, up to eight photos included with the no-cost membership. That*s it.

"It is THE BEST site to host photos and one of the best to sell and buy things for your car!" shared Lefteris from Greece who sells Jewels for Porsches regularly on Ebay and now on Pcars.com, too. "And the site is very easy to use."

The site is developing to meet needs of the buyers and sellers. In the works are Photo Gallery for hosting pictures, AV Center for racing videos, and a Forum for comments and sharing automotive tips.

"As a seller I find the PCARS site very easy to list and I like that I can have large photos for my items," Lefteris explained. "I use Ebay also, but I find the PCARS site much, much better. I*m here to stay."

Progressing Discount Price Plan

Also under way is a new Progressing Discount Price (PDP) plan. Sellers will have the option to list their prices so that they decrease over time, while waiting for someone to buy. This option benefits the sellers by allowing them to discount their inventories as time progresses. Additionally, this ensures that inventories may get sold at the end of the listing period (usually 30-day). The benefit for the buyers is that they get to buy the items cheaper the next day if the items have not been sold. Here is an example with this option: http://www.pcars.com/autos/partview.php?view=65.

For more tips and to sign up for a new account, visit http://www.pcars.com or contact Rich at mailto:[email protected] or Diana at mailto:[email protected] ; call: (626) 688-1919.

About The Author

By Diana Barnum, CEO of http://OhioHelp.net, inviting automotive sellers and buyers to setup Dealer Accounts and Private Party Accounts at http://www.pcars.com and see how simple the site works. They can sell and buy new and used performance vehicles, parts, accessories and auto care products of all types, quickly & easily online.

In The News:

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Australian teen auctions virginity to help pay for college, her parents' mortgage  CBS17.comSYDNEY (KRON) - A teen in Sydney, Australia who started a website to auction her virginity says she hopes to raise at least $100,000 to pay for college, a car, ...
Coins, silver and baseball cards up for ADOR auction on Friday  KTAR.comThe Arizona Department of Revenue will hold a public auction Friday of unclaimed property from safe deposit boxes.
DD Freedish to open 55 slots for e-auction by December-end  Best Media InfoThe Ministry of Information and Broadcasting (MIB) had shown the green light to DD Freedish's e-auction in October 2018. The date of auction and the opening ...
NHAI to further extend deadline for TOT road auction bids  LivemintNHAI is likely to set 3 January as the new deadline to privatize operations of its second bundle of roads under the toll-operate-transfer (TOT) model.
Last minute donation saves Chicago church from auction  The StateA 120-year-old Greek Orthodox church in Chicago has been saved from going to auction after a midnight call from a group of donors, which one church official ...
10 years after he monkey-wrenched a Utah oil and gas lease auction, Tim DeChristopher is 'feeling demoralized looking at the state of the world' but sees hope in humanity's resilience  Salt Lake TribuneTen years ago this week, a 27-year-old University of Utah student sat in on a Bureau of Land Management auction, raising a paddle, over and over again, until ...
Springfield group wins auction for historic Sonrise Donuts sign  The State Journal-RegisterThe Sonrise Donuts sign — one of Springfield's remaining iconic Route 66 landmarks — sold for $22000 Wednesday following a heated online bidding war.
How record-setting art auctions are ruining the old neighborhood  Washington PostArt critics generally hate it when an auction house sets a record. Thursday, at Christie's in New York, a painting by David Hockney fetched more than $90 million ...
The 10 Bangladesh players registered for IPL auctions  The Daily StarThe 2019 IPL players auctions is set to take place on December 18 and Bangladesh Cricket Board (BCB) registered the names of 10 Bangladesh cricketers who ...
Hybrid tender will see reverse auction among two bidders  Economic TimesNEW DELHI: The government will go ahead with the reverse auction for its first solar and wind hybrid tender which will see the two bidders, Adani Green Energy ...
India will auction 80 GW of solar, wind capacity by March 2020  pv magazine InternationalThe Indian Government plans to tender 60 GW of solar and 20 GW of wind capacity by March 2020. This would complete the planned auctions for its targets of ...
A bunch of Michigan land is going to auction: How to bid  Detroit Free PressThe auction also includes a couple of parcels in metro Detroit, in Oakland and Livingston counties.
Warren County Courthouse Auction Today  KNIA / KRLS RadioPutney Auction *Service* in Indianola is hosting the auction, which includes items ranging from generators and office equipment to electronics. The auction will be ...
Babe Ruth's cleats, other Bambino belongings up for auction  New York Post A trove of Babe Ruth's personal items, including his hand-stitched hunting gloves and a photograph Lou Gehrig signed for him, will go up for auction next...
Christie's to Auction David Hockney Double Portrait, With $37.7 M. Estimate, in London Spring Sale -  ARTnewsFollowing on from the $90.3 million sale of a David Hockney masterpiece at Christie's in New York last month, the auction house will offer another high-profile ...
5 players CSK could target in the IPL auction  SportskeedaThe Chennai Super Kings are one of the most consistent and dominant teams not just in the IPL but across the franchise cricket in the entire the world.
IPL 2019: Kings XI Punjab's needs and likely strategy at the auction  SportskeedaPossible Buys: Axar Patel, Shiva Singh, Prabhsimran Singh, Sarafraz Khan, Shivam Dubey, Ashton Turner, Sheldon Jackson, Hardus Viljoen, Sherfane ...
The Biggest Winner of Auction Week and 12 Other Takeaways From New York’s $2 Billion Sales  artnet NewsFrom the biggest winner to the most surprising pass, here are our parting observations from last week's auction marathon. artnet News, November 20, 2018.
5 players KKR could target in the IPL auction  SportskeedaThe franchise has recently asked for suggestions to the fans in social media on whom to buy ahead of the 2019 IPL auctions.

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