12 Tips To Make Your eBay Business More Profitable

Sometimes it's the simple things that can make your eBay business more profitable and run smoother. Here are twelve things you can do that will lead to more sales and increased profits on eBay.

1. Use auction management tools or services

Using an auction management tool or service allows you to automate most of your day-to-day auction business and frees up time for other activities. There are numerous ones available and the majority of them offer a free 30-day trial period. Find one that fits your needs and budget, learn how to use all of it's features, and then stick with it. Make certain the one you choose supports eBay's Item Specifics and Pre-Filled features.

2. Target all your items toward the same market

There's nothing wrong with offering several different items on eBay, but try to sell things that target the same general market or 2-3 markets. You will find this makes it much easier for satisfied customers to buy from you again. The majority of my customers have returned to buy five or more items from me in the past year. You should strive for this also.

3. End all your auctions on the same day and during the same general time frame

Whatever you are selling, test different days and times of the day to determine what works best for you. Once you determine what day and time works best for you, stick to that time. Your customers will come to know your auctions always end on a certain day at a certain time and know that they can go on the computer on Sunday night at 10 PM, for example, and be able to bid.

4. Fast shipping equates to repeat sales

We live in an instant gratification world. Once an item is paid for, get it in the mail as quickly as possible. This will lead to higher customer feedback and repeat sales. If you aren't seeing comments about how fast a customer received their item in 60 to 70 percent of your feedback, it's taking you too long to get things in the mail and it's hurting your business.

5. Give your product a vacation once in a while

It pays to stop listing an item, or type of item, every once in a while so that potential customers don't begin to take it for granted that it will always be available. You will find that if you don't list an item for two or three weeks, when you do it again, it will almost always result in increased bidding and higher bids.

6. Make use of eBay's "Second Chance" offers

If you have multiples of the same item and more than one person has bid on it, make a "Second Chance" offer to the next one or two unsuccessful bidders. You will find the response rate to these offers is quite high. If you simply choose to re list, there's a good chance that many of the under-bidders will never see your item when it is re-listed.

7. Use a template to create a recognizable identity

Every auction you run should have a similar layout, graphics, and style that your customers can quickly associate with you. When one of your customers clicks on an item link and first arrives at your auction, they should instantly be able to say, "This is one of Bill's auctions." They will instantly feel at home and be more ready to bid.

8. Make use of eBay's Keyword program

Most people associate eBay's Keyword program with eBay stores, but it can be used very successfully in conjunction with your auctions too. The Keyword program is usually running some kind of free trial. Take advantage of it and see how it can increase both the number of bids and the ending price for your auctions.

9. Use Google's Adwords program to attract buyers

Used correctly, Google's Adwords program is an excellent way to attract potential bidders who would otherwise never see your auctions. As long as you use search words or phrases that are tightly targeted to the item you are selling, this can be a cheap and effective promotional tool.

10. Sell only one item per auction

There are exceptions, but bundling similar products into one auction almost always leads to fewer bids and decreased sales. While there may be times you do this to get rid of inventory that hasn't sold, it's normally not a good way to do business.

11. Sell internationally

The simple truth is that if you don't allow international buyers to bid on your auctions you are throwing money out the door. This is a lucrative market with lots of money to spend. Since many sellers exclude these buyers, it only makes sense that you give them the opportunity to spend their money with you.

12. Accept PayPal

If you're not accepting payment by PayPal, you may be loosing a lot of bidders and money. Buyers love the convenience of using this service and many won't bid on an item if the seller doesn't offer it as a payment option. If you're not doing it, you are throwing money away.

Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com.

ColdItems.Com The Auction Rebel Blog

In The News:

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Russia's Latest Bond Auction Sets New Record  The Moscow TimesRussia's Finance Ministry is on a tear as it got another no-limits bond auction for its ruble-denominated OFZ treasury bills away, setting a *fresh* record.
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National Auction Market Preview - 21 April  CoreLogic Property NewsThis week, with Sydney being the busiest capital city for auctions it's not surprising that all of the busiest suburbs are located within the city. Topping the list with 7 ...
mjunction expands e-auctions to real estate sector  BusinessLineB2B e-commerce company mjunction services Ltd has expanded its services in the real estate sector, a company official said. mjunction, a 50:50 joint venture ...
Photos: State auctions off surplus vehicles in Albany  Times Union ALBANY — Dozens gathered Wednesday to bid on surplus state vehicles at the State Office Building Campus. The state Office of General Services regularly ...
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Spectrum auctions should balance transparency and revenue expectations: ICRIER-BIF report  ETTelecom.comThe report recommends easing pressure on telcos while balancing transparency and revenue expectations from upcoming spectrum auctions.
Elections will hamper progress of online real estate auctions, Evgenia Tzortzi | Kathimerini  www.ekathimerini.comThe upcoming local, regional, European and national parliamentary elections, all in the next few months, are set to put the brakes on online auctions and efforts ...
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PKL Auction highlights: Telugu Titans gets Siddharth Desai for 1.45 crore, Rahul Chaudhari to Tamil Thalaivas for 94 lakh  SportstarRe-live day one of the Pro Kabaddi League (PKL) 2019 auction held in Mumbai.
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Solar Auctions Plummeted While Tender Activity Soared in March 2019  Mercom IndiaSolar auction activity in March plummeted to 750 MW, which was approximately one-fourth of the capacity auctioned in the previous month.
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NoMad Hotel to hit the auction block  The Real DealNoMad Hote's mezzanine lender, Colony Capital, initiated a UCC foreclosure auction on the 168-key luxury hotel, Commercial Observer reported.
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Another breakthrough for energy storage? Innovative auctions made prices plummet.  Environmental Defense FundBy flipping traditional auction models, the power sector could see the expansion of energy storage take off.
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FCC plans December 37-47GHz 5G auction, $20 billion rural internet fund  VentureBeatThe FCC will formally schedule a new round of millimeter wave auctions and roll out a plan to expand rural broadband at a White House event today.
Tiger '00 backup putter auctions at nearly $89K  ESPNA Tiger Woods backup putter from 2000 was sold at auction for more than $88000.
NCC to host Iron Chef, auction April 27  SouthCoastToday.comEvery other year, the tables in Fellowship Hall fill with excited guests at the Little Yellow Church in North Middleboro. The anticipation builds as the competitors ...
India auctions Nirav Modi's art, raises $8 million  ReutersIndian tax authorities raised about $8 million in an auction on Tuesday of rare oil paintings that were once part of fugitive billionaire jeweller Nirav Modi's ...
Closed Austin Restaurant Boiler Nine Auctions Industrial-Chic Furniture  Eater AustinAfter Boiler Nine Bar + Grill closed in February, everything is for sale in massive Seaholm restaurant at 800 West Cesar Chavez Street. Items in the auction, ...
Faberge gold and enamel umbrella handle sells for £75,000 at auction  Daily MailAn elaborate gold and enamel umbrella handle made by iconic Russian jewellers Faberge has sold for £75,000 at auction, nearly eight times its estimate.
Passionate mental-heath advocate makes bid for hope  OrilliaMatters.ComAngie Green-Hill planning third annual online auction to support mental health; Last year, suicide survivor raised $25000.
Survivor: Jeff Probst wants to bring back auctions, 90-minute episodes  FanSidedJeff Probst has returned to Survivor Twitter once more after Edge of Extinction episode 10, replying to individuals about some of the show's big updates.
Pro Kabaddi League Season 7 Auctions: 5 players who Patna Pirates must target  SportskeedaPatna Pirates ended their 3-season winning streak with a league-stage finish in PKL 6 as the U.P Yoddha narrowly edged them out for a place in the knockouts.
The First Week Of April Sees A Lower Volume Of Auctions Held Across The Combined Capital Cities  CoreLogic Property NewsThis week 1978 auctions were held across the combined capital cities, returning a preliminary auction clearance rate of 57.2 per cent. Over the previous week, ...
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Nur-Sultan conducts first electronic land sublease auction  Astana TimesNUR-SULTAN – The first land plot sublease electronic auction was conducted in Nur-Sultan from March 20 to April 4. Eighty-one entrepreneurs competed for 10 ...
Gala's live auction has destination theme | News, Sports, Jobs  The Steubenville Herald-StarSTEUBENVILLE — Supporters attending the Ohio Valley Health Center's upcoming “Arabian Nights” fundraiser gala could go home with a magic carpet ride to.
Auction calendar: April 19, 2019  Wisconsin State Farmer**Indicates an auction ad appearing in this issue of the Wisconsin State Farmer. Friday, April 19. Mason, WI. 10 AM Farm Auction. Live Auction onsite- Absentee ...
TRAI Should Work on Alternate Spectrum Auction Method, Says Think Tank  Gadgets 360The Telecom Regulatory Authority of India (TRAI) should work on an alternative and comprehensive spectrum auction policy, said a report by ICRIER and ...
VIVO Pro Kabaddi League Season 7 auctions : Top 5 defenders to look out for  SportskeedaThe auction of the VIVO Pro Kabaddi League Season 7 is just three days away as all the 12 franchises will getting their final plans in place ahead of the auction.
Pro Kabaddi League | We tried to focus on our defence during auctions: Ram Mehar Singh  SportsCafePatna Pirates coach Ram Mehar Singh has stated that the team management focussed on strengthening the team's defence during the recently-concluded ...
Multi-millionaire Shaf Rasul hits factory floor after Social Bite founder auctions him off for charity  The Scottish SunTHE business mogul traded in designer suits and supercars after being sold to Window Supply Company for the day. And director Ron Hepburn revealed it was ...
Bhaichung Bhutia Auctions Two Jerseys To Fight Polls In Sikkim  NDTV NewsIndia's former football captain, Bhaichung Bhutia has put two of his favourite jerseys on auction, on Sunday, to raise funds for his Hamro Sikkim Party (HSP), ...
HKEX clearing head talks margin and auctions post-Nasdaq  Risk.netDerivatives clearing is one of the pillars of post-2008 financial reform, yet the default of a lone operator on a regional commodities market in northern Europe has ...
Yuvraj Singh was insulted in IPL 2019 Auction: Gautam Gambhir  CricTrackerGautam Gambhir has seamlessly moved into the career of media from playing cricket with his popular commentary stint in the ongoing.
The World's First Online Auction House Exclusively Selling Emerging Artists' Work  ForbesReinventing the traditional art auction house, AucArt is the world's first online auction house that solely sells work from recent art school graduates.
Spring 2019 Baltimore auction totals over $21 million  Numismatic NewsThe Stack's Bowers Galleries Official Auction of the Whitman Coin & Collectibles Spring Expo gathered collectors from all over the country to Baltimore's Inner ...
Preliminary Results Show A Clearance Rate Of 56.8 Percent Across 2,155 Auctions  CoreLogic Property NewsThere were 2155 homes taken to auction across the combined capital cities this week, with preliminary results showing a 56.8 per cent success rate.
George Roe 1890s Irish whiskey to lead auction  The Spirits BusinessA rare bottle of George Roe Irish whiskey from the 1890s will go under the hammer at auction next month and is expected to sell for between €6,000 and ...
Funds plugged in as £2bn JP Morgan grid auction electrifies bidders  Telegraph.co.ukHomegrown funds are squaring up to Chinese investors including the Hong Kong tycoon Li Ka-shing in the final round of a £2bn battle to buy one of the UK's ...
There was strong bidding at the latest Auckland apartment auctions but prices on those that sold were all below their Rating Valuations  Interest.co.nzBidding was surprisingly strong at the latest Auckland apartment auctions, given how weak the overall market in Auckland is at the moment. At the City Sales ...
India To Auction Transmission Projects Worth $5 Billion To Support RE Expansion  CleanTechnicaTo ensure that the rapidly expanding renewable energy capacity and planned auctions of large-scale solar and wind energy projects have the adequate ...
Thousands of items from HPD evidence room up for auction  Honolulu Star-AdvertiserThousands of items from the Honolulu Police Department's evidence room are up for auction. HPD amassed the items from various criminal cases over the years ...
Slash’s Top Hats, Guitar Case, MTV Moonman Highlight Ex-Wife’s ‘Uncoupling Auction’  Rolling StoneIconic items from Slash's Guns N' Roses tenure – including the guitarist's top hat, coffin-shaped guitar case and his 1988 MTV Video Music Award for Best New ...
US Treasury yields tick higher as investors await economic data, auctions  CNBCLong-term U.S. government debt yields snapped their recent streak of declines Tuesday following a steep fall over the past week.
Rowan Atkinson to sell his Mercedes 500E – again  The TelegraphIt turns out Rowan Atkinson's classic Mercedes 500E is so good he's selling it twice. The actor and supercar aficionado is putting the silver saloon car up for ...
Sydney auction clearance rate hits 12-month high in March  Domain NewsSydney's auction market has posted its strongest result in a year but the number of properties going under the hammer is markedly down on this time last year.
Notre Dame auction at the click of a mouse  Lowell SunTYNGSBORO -- If you are a baseball fan, enjoy stunning, high-quality jewelry, or wish to bring a group of friends to a free, private wine-tasting, the Academy of ...
Artist auctions off photo of dad's underwear for $1,300  Fox NewsEccentric artist Dominic Allan - who goes by the name Dominic of Luton - photographed his dad's underwear drying on a radiator for a work he has titled “My ...
Mystery Owner Auctions $26 Million of Wines in Hong Kong  BloombergQuint(Bloomberg) -- A wine collection of almost 17,000 bottles from a single cellar -- including grand cru Burgundies and first-growth Bordeaux -- is expected to bring ...
Pogba auctions World Cup-winning boots for charity  Sport24The football boots with which Paul Pogba effectively won the World Cup for France last year are to go under the hammer.
Most MISO zones clear planning auction at $2.99/MW-day  Utility DiveMost zones in the Midcontinent ISO cleared a recent annual capacity auction at $2.99/MW-day, according to a report on the 2019/2020 Planning Resource ...
32nd Women for Ag auction Saturday  Lebanon ExpressThe 32nd Annual Oregon Women for Agriculture auction will be held Saturday at the Linn County Fair & Expo Center.
Online luxury real estate auctions aim to shake up sales  BNNBloomberg.caAn online auction for a luxury home in Abbotsford, B.C., is drawing attention for its novel approach, which some observers say has potential to inspire new sales ...
Auction of leases needs more study, claims Congress  Times of IndiaPANAJI: All India Congress manifesto committee convener Rajeev Gowda on Saturday said the auction of mining leases was an issue that needed to be stud.
Public auctions to be held in Greenfield, Springfield  Berkshire EagleSullivan & Sullivan Auctioneers will be holding municipal auctions in Greenfield April 29 and in Springfield May 7. The Greenfield auction takes place at noon at ...
A special auction  Deccan HeraldEighteen years after his death, Vasudeo Santu Gaitonde (1924-2001), one of India's modern masters, must have turned in his grave. On March 26, 2019, one of ...
FCC announces 5G spectrum auction and $20 billion investment for rural broadband access  TechSpotForward-looking: The race for 5G is on and America certainly doesn't want to be left behind. The FCC and President Trump announced two proposals: A ...
'Under stress': One in five auctions pulled  The Australian Financial ReviewHomeowners in Sydney are increasingly withdrawing properties before the big auction day while in Melbourne, homes are selling for prices below their ...
Three-day auction of rare wine in Hong Kong brings in US$29.8 million  South China Morning PostA wine collection of almost 17,000 bottles from a single cellar -- including grand cru Burgundies and first-growth Bordeaux -- has sold for US$29.8 million at ...
ACV Auctions triples year-over-year sales  PRNewswireBUFFALO, N.Y., April 2, 2019 /PRNewswire/ -- ACV Auctions Inc., the leading dealer-to-dealer, online wholesale automotive marketplace, hit an all-time high ...
Texas ‘Castle’ Heads to Auction  Mansion GlobalA European castle-style home outside of Dallas will go under the hammer at the end of April with a $2.5 million reserve. Located in Southlake, Texas, the home ...
National Auction Market Preview - 31 March  CoreLogic Property NewsThis week, all of the busiest capital city suburbs for auctions are in Melbourne. Cheltenham tops the list with 15 homes scheduled for auction, followed by ...
Big names from art world in the picture for Easter auction  Irish ExaminerBallyconneely in Connemara is the venue for an Easter Sunday art and antique auction at 2pm tomorrow. Dolan's art auction house will offer nearly 400 lots at a ...

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