12 Tips To Make Your eBay Business More Profitable

Sometimes it's the simple things that can make your eBay business more profitable and run smoother. Here are twelve things you can do that will lead to more sales and increased profits on eBay.

1. Use auction management tools or services

Using an auction management tool or service allows you to automate most of your day-to-day auction business and frees up time for other activities. There are numerous ones available and the majority of them offer a free 30-day trial period. Find one that fits your needs and budget, learn how to use all of it's features, and then stick with it. Make certain the one you choose supports eBay's Item Specifics and Pre-Filled features.

2. Target all your items toward the same market

There's nothing wrong with offering several different items on eBay, but try to sell things that target the same general market or 2-3 markets. You will find this makes it much easier for satisfied customers to buy from you again. The majority of my customers have returned to buy five or more items from me in the past year. You should strive for this also.

3. End all your auctions on the same day and during the same general time frame

Whatever you are selling, test different days and times of the day to determine what works best for you. Once you determine what day and time works best for you, stick to that time. Your customers will come to know your auctions always end on a certain day at a certain time and know that they can go on the computer on Sunday night at 10 PM, for example, and be able to bid.

4. Fast shipping equates to repeat sales

We live in an instant gratification world. Once an item is paid for, get it in the mail as quickly as possible. This will lead to higher customer feedback and repeat sales. If you aren't seeing comments about how fast a customer received their item in 60 to 70 percent of your feedback, it's taking you too long to get things in the mail and it's hurting your business.

5. Give your product a vacation once in a while

It pays to stop listing an item, or type of item, every once in a while so that potential customers don't begin to take it for granted that it will always be available. You will find that if you don't list an item for two or three weeks, when you do it again, it will almost always result in increased bidding and higher bids.

6. Make use of eBay's "Second Chance" offers

If you have multiples of the same item and more than one person has bid on it, make a "Second Chance" offer to the next one or two unsuccessful bidders. You will find the response rate to these offers is quite high. If you simply choose to re list, there's a good chance that many of the under-bidders will never see your item when it is re-listed.

7. Use a template to create a recognizable identity

Every auction you run should have a similar layout, graphics, and style that your customers can quickly associate with you. When one of your customers clicks on an item link and first arrives at your auction, they should instantly be able to say, "This is one of Bill's auctions." They will instantly feel at home and be more ready to bid.

8. Make use of eBay's Keyword program

Most people associate eBay's Keyword program with eBay stores, but it can be used very successfully in conjunction with your auctions too. The Keyword program is usually running some kind of free trial. Take advantage of it and see how it can increase both the number of bids and the ending price for your auctions.

9. Use Google's Adwords program to attract buyers

Used correctly, Google's Adwords program is an excellent way to attract potential bidders who would otherwise never see your auctions. As long as you use search words or phrases that are tightly targeted to the item you are selling, this can be a cheap and effective promotional tool.

10. Sell only one item per auction

There are exceptions, but bundling similar products into one auction almost always leads to fewer bids and decreased sales. While there may be times you do this to get rid of inventory that hasn't sold, it's normally not a good way to do business.

11. Sell internationally

The simple truth is that if you don't allow international buyers to bid on your auctions you are throwing money out the door. This is a lucrative market with lots of money to spend. Since many sellers exclude these buyers, it only makes sense that you give them the opportunity to spend their money with you.

12. Accept PayPal

If you're not accepting payment by PayPal, you may be loosing a lot of bidders and money. Buyers love the convenience of using this service and many won't bid on an item if the seller doesn't offer it as a payment option. If you're not doing it, you are throwing money away.

Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com.

ColdItems.Com The Auction Rebel Blog

In The News:

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Kingston PD auctions off military hummer  WVLT.TVLooking for a cool Christmas present? The Kingston Police Department may have just the thing for you--a military hummer.
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State holds unclaimed property auction  ABC15 ArizonaUnclaimed property turned over to the state will be on display for potential buyers this weekend.
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Trump Auctions Off 150,000 Acres of Public Lands for Fracking Near Utah National Parks  EcoWatchOn Tuesday the Trump administration offered more than 150000 acres of public lands for fossil-fuel extraction near some of Utah's most iconic landscapes, ...
Vestas bags largest India order under wind energy auctions  ETEnergyworld.comNew Delhi: Danish wind turbine giant Vestas Wind Systems announced it has bagged its largest order so far in India for commissioning a 252 Megawatt (Mw) ...
Over 1000 players register for IPL 12 auctions  CricbuzzAs many as 1003 players have registered for the upcoming Indian Premier League auctions, including 232 overseas cricketers. With 70 spots available to be ...
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5 Players who could earn big at IPL auctions due to 2019 World Cup  SportskeedaSome unexpected withdrawals could fetch these youngsters big money at the auctions.
Ceiling tariffs for auctions to continue, says MNRE Secretary  Economic TimesCHENNAI: The government will keep imposing a tariff ceiling on solar projects, Renewable Energy Secretary Anand Kumar said, rejecting the industry's demand ...
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Is Australia's beloved home auction dying a slow death?  The Australian Financial ReviewAustralia's biggest real estate agent still sees auctions as a great way to sell but economists and statisticians see it differently.
This Week's 5-Year TIPS Auction Is A 'Screaming Buy'  Seeking AlphaThe real yield could be about 1.12%, the highest after-inflation yield in nearly 10 years of 4- to 5-year TIPS auctions. The real yield curve has inverted, with.
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Mexico Cancels Two Oil and Gas Auctions  RigzoneThe Mexican government canceled February bidding on two oil and gas auctions, including one which offered blocks targeting shale resources.
Phillips Auction House Is Moving to a New Space  The New York TimesStarting next fall, Phillips will take over 55000 square feet at 432 Park Avenue, a “serious upgrade,” said its chief executive.
Varun Chakravarthy: The architect-turned-cricketer makes it big in IPL auction 2019  LivemintVarun Chakravarthy, the spin sensation from Tamil Nadu has who grabbed a few eyeballs in Tamil Nadu Premiere League(TNPL) has been one of the hot buys ...
Wheels: How dealer-only auctions work | Local Business News  Conway Daily SunThe common assumption among consumers of used cars is that dealers get inventory from wholesale auctions, and that's frequently true. Wholesale, dealer-only ...
The Machine That Drives the Auction World  The New York TimesA blockbuster week of sales backed by third-party guarantees reassures the art world that the market is humming, if not booming.
Feds hold biggest Utah oil and gas auction in years, setting off heightened concerns from environmentalists  Salt Lake TribuneThe Trump administration's “energy dominance” agenda reasserted itself in Utah on Tuesday with yet another near-record oil and gas lease auction that offered ...
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Mexico cancels oil auctions under new President Lopez Obrador  Moneycontrol.comThe blocks up for auction in what would have been the 10th and 11th tenders of the third round of the process are located in the oil-rich far north and south of the ...
Telecom department eyes reverse auction to meet fiscal needs  Economic TimesNEW DELHI: The Department of Telecommunications (DoT) is considering a reverse auction model to ensure that the government is able to raise timely money ...
Mandela family auctions 20 rare items  EWNA 100-year-old Mandela vintage cognac is currently at an asking price of R200,000.
Record-Breaking $405 Million Auction Proves Offshore Wind Is The Rare Bipartisan Success Story  ForbesLast week's record-breaking $405 million offshore wind auction proves it is a bipartisan energy success story - a rare accomplishment during the Trump ...
Ahead of IPL 2019 auction, Mumbai Indians appoint Zaheer Khan as Director of Cricket Operations  Times NowFormer Indian pacer Zaheer Khan has joined the Indian Premier League (IPL) franchise Mumbai Indians as the Director of Cricket Operations. The news was ...
Dinky toys sell for thousands at Spalding auction  Spalding TodayA small collection of pre-war toys stumbled across in an attic clear out went for thousands of pounds at an auction in Spalding. They toys had been inherited from ...
Mexico oil auctions scrapped as leftist government flexes muscles  ReutersMEXICO CITY (Reuters) - Mexico's energy regulator on Tuesday canceled two oil field auctions scheduled for February, after the new leftist government said it ...
Mexico’s López Obrador suspends oil auctions for 3 years  Financial TimesMexico's new president Andrés Manuel López Obrador closed the door to oil auctions for three years and said companies that had been awarded contracts ...
Sotheby's Magnificent Jewels Auction, Featuring Sinatra and Rockefeller Gems, Reaps $46.4 Million  ForbesWhen jewels from big names such as Frank and Barbara Sinatra and Nelson and Happy Rockefeller come up for sale at auction, big things happen. Today's NY ...
Sales rates ranged from 33% to 54% at Bayleys' latest auctions in Auckland, Hamilton, Matamata, Tauranga and Rotorua  Interest.co.nzBayleys Real Estate sold almost half the residential properties at their latest auctions (10-14 December) in the upper North Island. The agency marketed 56 ...
GDT records slight lift to cap off final auction for 2018  AgrilandThe latest Global Dairy Trade (GDT) auction - and final event of 2018 - has seen the GDT index lift slightly for a second consecutive rise.
IPL player auction 2019: Australian players, Mumbai Indians, Kings XI Punjab  NEWS.com.auWest Australia young gun Aaron Hardie could be a bidding bolter in an IPL auction that will be light for Australian interest.
Auction report: 'Mix' of machinery changes hands…at 'on-site' sale  AgrilandThe sale was noteworthy for its line-up of Ford and MF tractors, plus a plethora of farm machinery (including a combine harvester and a quad bike).
Police to Auction Off an Inmate’s Designer Sneakers  The New York TimesThe police in Gloucestershire, England, will use the proceeds from the sale of 55 pairs of shoes to fund crime prevention initiatives.
Ingram almost R13-million richer after bumper pay day at IPL auction  TimesLIVEWhatever the lobola‚ Colin Ingram could afford it after his bumper payday at the 2019 Indian Premier League (IPL) player auction in Jaipur on Tuesday.
Threadgill's World Headquarters Auctions Memorabilia  Spectrum NewsAUSTIN, Texas — Hundreds of people attended Threadgill's World Headquarters auction Saturday, hoping to take home a piece of Austin history. Hundreds ...
U.S. house-auction firm enters the Vancouver market  The Globe and MailAurelia Isidoro, who lives in New Jersey, was happy when her real estate auction firm decided to move into the Vancouver market. She'd visited the B.C. Lower ...
Host of SA cricketers left unsold at IPL auction  Sport24Despite his impressive outings for the Cape Town Blitz in the recently completed Mzansi Super League, Dale Steyn was left unsold during the first round of the ...
Selected Western livestock auctions | Livestock Auctions  Capital PressOregon. EUGENE. (Eugene Livestock Auction). Dec. 8. Head Count: 386. Comments: Feeder Calves steady; feeder goats in high demand and stronger; feeder ...
Qualcomm upbeat on 5G deployments in India, calls for early airwaves auction  Economic TimesHAWAII: US chipmaker Qualcomm is upbeat on the upcoming 5G rollouts in India and has made a strong pitch for an early auction of airwaves, especially in ...
Auction Activity Quieter Week-On Week With 2,614 Homes Taken to Auction Across the Combined Capitals  CoreLogic Property NewsThere were 2614 homes taken to auction over the week, down from the previous week when 2749 auctions were held, and lower than this week last year when ...
Threadgill's auctions off memorabilia with years worth of memories  KXAN.comAUSTIN (KXAN) — Back when Congress Avenue was a barley-paved, two lane road, Threadgill's was becoming a place to play the guitar for anyone who would ...
IPL 2019 auction: 3 relatively unknown Indian players who may attract huge bids  Hindustan TimesAlso, as has been observed in the previous seasons, the team which have done well have a great crop of young Indian players who complement the big names ...
Pearl Harbor museum auctions adventures  AOPA PilotDecember 5, 2018 By Jim Moore. A helicopter journey from Seattle to Oshkosh, Wisconsin, for EAA AirVenture and upset recovery training in jets are among the ...
Big Upsets: The Players Who Found No Takers in IPL Auction 2019  The QuintIPL 2019 Auction Updates: List of unsold players from bidding of round 1, McCullum and other players who went unsold in the IPL auction 2019.
Farmer puts popular, 450-acre orchard up for auction  MLive.comMONTCALM COUNTY, MI — After 40 years, Steve Klackle is saying goodbye to the apple orchard business. The 64-year-old third-generation farmer is putting ...
IPL 2019 auctions: 3 International stars who may start a bidding war  Hindustan TimesThe teams will have to take into the fact that a major part of the 2019 season could well be played outside India and there will be several players who might miss ...
Equanimity auction no more than a failed PR stunt, Jho Low claims  Malay MailPETALING JAYA, Dec 18 — Fugitive businessman, Low Taek Jho, has taken potshots at Putrajaya again from his hideout, claiming that the government's move ...
Rule-Breaking Rainmaker Leaving Christie’s Auction House  The New York TimesLoic Gouzer will step down as co-chairman of postwar and contemporary art at the end of the year.
Auctioneer Richard Madley Left 'Disappointed and Let Down' After IPL Auction Snub  News18Auctioneer Richard Madley has questioned BCCI's decision to axe him from conducting the IPL player auction for the upcoming season, saying the 'illogical' ...
Death of the Saturday house auction  The Australian Financial ReviewThe two big drivers of house prices are interest rates and debt. When rates are lower, people borrow more and spend more. Both those drivers have now pretty ...
Bottle of Grange sells for record price of $80,386 at auction  PerthNowA rare bottle of Grange from the original 1951 vintage has sold for a record $80,386 at an auction of Penfolds wines. A full set of Grange from 1951 to 2013 has ...
IPL 2019 auctions to be held in Jaipur on December 18: Report  Times NowIndian Premier League will enter into its 12th season next year and the auctions for the same will be held on December 18 in Jaipur. If latest reports are to be ...
DDA planning a mega auction for vacant plots  Times of IndiaNEW DELHI: With a substantial number of its residential, commercial, industrial and institutional plots lying vacant in want of buyers, the Delhi Deve.
Arizona Department of Revenue's unclaimed property auction set to kick off on Friday  FOX 10 News PhoenixThe Arizona Department of Revenue is gearing up for its annual unclaimed property auction, and there's thousands of unique items up for bid this year. FOX 10's ...
Online auctions key to wholesalers' future  Automotive NewsOnline auctions and the digital tools that accompany them are key to vehicle wholesalers' futures.
IL&FS to auction road assets worth Rs 25000-30000 crore  Times of IndiaMUMBAI: The break-up and sale of the IL&FS group has gathered pace with the new government-appointed board putting on the block road assets worth Rs ...
Banks enhance e-auction platform | Business  www.ekathimerini.comGreek banks are increasing their efforts to combat the phenomenon of strategic defaulters, proceeding with the auction of all properties whose owners will not ...

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