Making Your Auction Business Stand Out From The Crowd

When my sons were growing up they started playing hockey when they were 6 years old. Each of them, in their first year, scored more goals than the rest of their team combined. How did they do this?

Have you ever seen a hockey game between two teams of 6 year olds? The puck is like a magnet to them. Where ever the puck goes they follow like a swarm of bees. The game is one mass of young kids all clustered around the puck, pushing and shoving each other. It's like a rugby scrum.

The result of this is that usually the puck squirts out of the mass of bodies, slides 10 or 15 feet down the ice, and stops. A few seconds later the mass of bodies descends on it and the process starts all over again.

So how did both my sons score so many goals?

It wasn't hard to score in those games - if you could get the puck near the net. The goalie was just one of the kids, and he or she was just waiting their turn to join in the scrum.

On the way to the rink for each game I reminded my sons to stay away from all the other players. I would tell them when everyone gets in a clump around the puck, don't go near them. Be different. Stay about 10-15 feet away from everyone else and when the puck pops out, go get it, skate to the net and shoot.

Many times my son's team would win by a score like 12 to 0 and he'd scored all 12 goals. Actually, in one game the score ended up 9 to 1 and my son scored all 10 goals (at age 6 it's pretty easy to get turned around and go in the wrong direction at times).

That same advice can help you become more successful in your auction business - BE DIFFERENT!!

As eBay and the other auction sites grow, it becomes easier and easier to become lost in the crowd. Where there used to be 13 Elvis Presley "Blue Hawaii" 45's available at any given time, now there are 78. That hard to find Doric depression glass covered serving dish the used to appear once every 4-5 weeks now goes looking for bidders. Not that long ago there were just a few sellers offering digital cameras. Now it seems as if everyone is getting into the act.

If you are going to survive and succeed on eBay you need to stand out from the rest of the auction crowd. How do you do that?

1. Be more knowledgeable than your competition

If you want to stand out, seek more knowledge. Actually this applies to all areas of your life, not just your auction business.

There are all kinds of great sources of information floating around - both on-line and offline. All it takes is just a little time and effort, and you can get a lot of useful information.

If you sell pottery, it's not hard to become more knowledgeable about Rosemeade Pottery than 99% of the other people selling it. Let that knowledge show in your item descriptions and you will soon have a devoted following of bidders looking for your auctions.

The more knowledge you acquire, the more successful you will be.

2. Look down the road

Obviously, we all want and need to make money this week, this month. But, to insure your continued success, it's just as important to be continually building your business for tomorrow.

Build a list and use it. At the very minimum, your About Me Page (you do have one, right?)should have a way for buyers and potential buyers to add their name to your list. I collect aspirin tins. I also sell a lot of them on eBay. Over time, I've built a list of other aspirin tin collectors. Every two months or so, I send out a newsletter with 1 or 2 articled about these little tins along with a recap of the harder to find ones that have appeared on eBay and the prices they sold for.

This is just one of 11 different lists of buyers I maintain. With a little thought you can come up with a way to use your list, in an unobtrusive manner, that will benefit both you and your customers.

3. Blow your own horn

Don't be shy. Look for ways to place your name in front of as many customers and potential customers as possible. You will find this is probably the most beneficial step you can take to insure your success.

If you sell antique windup toys, write a monthly or bimonthly newsletter about them (you're building a list, remember?). If you offer a quality newsletter about windup toys, your name will become associated with them.

If I sold used children's clothing I'd do a little research and come up with the three most effective ways to get grass stains out of clothing. Then, with every package I shipped I'd include an insert with this information on it along with my name, address, eBay user name, web site address, and a link where they could add their name to my list.

If you were a young mother looking for good buys on clothing for your children would they remember me? Would you seek out my auctions in the future?

There are numerous ways you can promote yourself. Write articles for collector ezines, a quality newsletter and web site with valuable information, develop a e-mail course, No matter what you sell, you should be able to come up with several different ways to put your name in front of your buyers and keep it there.

4. Follow the Golden Rule

The auction process should be fun - a win/win situation for both the buyer and the seller.

Unfortunately, way too many sellers look at each of their auctions as individual battles to be won. They treat every bidder as if he or she were the enemy.

It may seem like there are an unlimited supply of bidders out there, but there isn't. Believe me, bidders do communicate among themselves. I communicate with several groups of bidders (some several hundred people strong) with similar interests.

Be obnoxious or rude with one of these and you haven't just lost one potential customer in the future, you've lost several hundred. You can't do that too many times and remain in business.

Conduct your business with class. Have fun. Enjoy the people you deal with. Your life and their will be enriched many fold. It takes time and work to build a good reputation. Putting your name in a bad light can tarnish or ruin that reputation forever.

Treat every customer with honesty, respect, and friendliness. Isn't that the way you'd want to be treated?

Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com.

ColdItems.Com The Auction Rebel Blog

In The News:

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William & Mary student groups offended by former Greek 'slave auctions' at school  13newsnow.com WVECState Senator Monty Mason's fraternity, Pi Lambda Phi, was among Greek organizations to hold a "slave auction" as a fundraiser.
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Mario Klingemann's "Memories of Passersby I" up for auction  Fast CompanyMario Klingemann's “Memories of Passersby I” generates portraits using neural networks. But that's not what makes it art.
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Monty Mason '89 yearbook pages depict Pi Lambda Phi 'slave auctions'  The Flat HatWhen Virginia Senator Monty Mason '89 (D-Williamsburg) was an undergraduate at the College of William and Mary, his fraternity — Pi Lambda Phi ...
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Big bucks for potential in Albert Park  NEWS.com.auBuyers were prepared to fork out a multimillion-dollar sum for a 172sq m property with potential in Albert Park today.
Geelong real estate: Entry-level Newtown house sells after auction  NEWS.com.auA CHARMING Newtown house positioned between Pakington St and Kardinia Park has sold after auction.
Contracts of baseball greats up for auction in Amherst  WMUR ManchesterContracts and personal documents of some of baseball's greatest players are up for auction this month in New Hampshire.
DoT likely to host next round of spectrum auction post August  Economic TimesThe Department of Telecommunications (DoT) is likely to hold the next round of spectrum auction only after August this year, and may use the new pricing ...
2019 Retromobile RM Sotheby's auction preview: Ferrari, Porsche, BMW and other classics  autoweek.comThe annual Retromobile week extravaganza is one of western Europe's most attended classic car events, even in the dead of winter, and every year this event ...
Developer behind $58M Ponzi scheme sells Manhattan properties at auction  The Real DealDeveloper Michael D'Alessio, who pleaded guilty to fraud charges in November, sold multiple dev projects at bankruptcy auctions over the last few months.
Lions aim for $30k at annual auction  Whidbey News-TimesLast year, their club raised over $30000 for Coupeville high school seniors — and the Coupeville Lions plan to do it again — or top that.
US Marshals auction FBI-seized Ferrari F40 for $760,000  The ClassicCars.com JournalMost law enforcement auctions feature rather dull vehicles, but a 1991 Ferrari F40 seized from a California millionaire hammered sold this week at a U.S. ...
Quora adds search-like keyword targeting, Auction Insights for advertisers  Search Engine LandSAN JOSE — Quora continues to rapidly build out features and capabilities of its not-yet-two-year old advertising platform. The question and answer platform ...
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France-Italy cross-border power auction price up 17% for March  S&P Global PlattsFrance Italy cross border power capacity values for March rose 17% year on year to Eur7.47/MWh the highest in six months in auctions held by the Joint ...
SBI shelves ₹15,431-crore Essar Steel loan auction  The HinduState Bank of India (SBI), which had put its ₹15,431-crore exposure to Essar Steel on the block to sell it to asset reconstruction companies and other financial ...
Tata Teleservices offers to surrender spectrum allocated without auction  Economic TimesNEW DELHI: Tata Teleservices has offered to surrender spectrum allocated to it without auction in around 15 circles before its merger with Bharti Airtel is ...
David Gilmour's guitar collection comes to auction  Christie'sDavid Gilmour's 1969 Black Fender Stratocaster has earned its place in rock'n'roll history. Known as 'The Black Strat', the guitar was purchased in 1970 at ...
These 1990s Classics Are Getting Jiggy at RM’s Amelia Island Auction  AutomobileClassics from the 1990s are in strong supply at the 2019 RM Sotheby's Amelia Island auction. Here are nine of our favorites from this year's sale.
Rare baseball cards, contracts up for auction  WMUR ManchesterContracts and personal documents of some of baseball's greatest players are up for auction this month in New Hampshire.
SECI's 1.2 GW Wind Auction Sees Lowest Tariff of ₹2.82/kWh  Mercom IndiaThe 1.2 GW wind tender floated by SECI was oversubscribed by 1125 MW and bids totaling 2325 MW were submitted by a total of nine participants.
No one wanted to buy Hitler's paintings at an auction held in Germany amid public outrage and accusations of forgery  Business InsiderFive paintings believed to be created by Adolf Hitler failed to sell at a German auction amid public outrage and accusations of forgery over the weekend.
#Play4Kay Auction and Promotions Set – Women's Basketball — Georgia Tech Yellow Jackets  Georgia Tech Official Athletic SiteGeorgia Tech women's basketball will host its annual Pink Game this Sunday, Feb. 17.
Wallumbilla: Perola Park, Oakwood head to auction  Queensland Country LifeThe Cormack family's Wallumbilla properties Perola Park and Oakwood are headed to auction.
CAC coins bring premiums at FUN auction in Orlando  Coin Update NewsThe official auction of the FUN Convention was conducted by Heritage during the middle of January at the Orange County Convention Center in Orlando, Florida ...
Marilyn Monroe & Joe DiMaggio's 1954 Honeymoon Album Up for Auction  TMZMarilyn Monroe and Joe DiMaggio's marriage only lasted 9 months, but their honeymoon memories live on.
Wintertastic Celebration and Live Auction will raise money for school  Bennington BannerBENNINGTON — The School of Sacred Heart St. Francis de Sales invites everyone to this year's Wintertastic Celebration and Live Auction, on Saturday, March ...
Mardi Gras Auction to be Held Saturday  WLNE-TV (ABC6)Everything must go, and go it will, when auctioning begins Saturday at the closed–down Mardi Gras nightclub in Cranston.
Art for a cause: Scottsdale art show & auction benefits cancer center  AZFamilySCOTTSDALE, AZ (3TV/CBS5) -- More than 20 artists from the Scottsdale area are coming together this weekend for an art show that benefits a very worthy ...
Shawnee High School band holding quarter auction  Lima OhioLIMA — The Shawnee High School Band Boosters will hold a quarter auction at 1 p.m. Saturday, Feb. 16, at Apollo Career Center, 3325 Shawnee Road, Lim.
Rotary Club of China Lake Scholarship Dinner and Auction  Siskiyou Daily NewsThe Rotary Club of China Lake will host the annual Scholarship Dinner and Auction on Saturday, March 18, 2019. This is the major fundraiser for the ...
Boney Kapoor to Auction Sridevi’s Sari for Charity  The Quint24 February this year will be the first death anniversary and to mark the occasion, husband Boney Kapoor and the rest of her family have decided to put up one ...
New England Patriots Julian Edelman's beard trimmings up for auction  MassLive.comJulian Edelman's beard is no more but the trimmings will have a second life, of sorts.

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