Your Auction Headline Or Title - The Most Important Part Of Your Auction

The words you select to describe your item will have a tremendous impact on the final price it receives or if it receives any bids at all. This is because no matter how great the item is you have up at auction, if you use words that don't lead prospective buyers to it, no one will ever see it. You have a total of 45 spaces to use for your auction headline to get people to visit your auction, so it's extremely important that you use each space wisely.

The vast majority of buyers search through eBay listings by entering the item they are looking for into eBay's search engine. The main auction search engine only searches for words listed in auction titles. If a person selects a word that isn't in your auction title, your auction won't come up as a result of their search.

This means that by far the most important task you have when composing a title for your auction is to use words that are relevant and specific to the item you are listing. While this may seem obvious, a lot of sellers don't do it (in fact, searching for listings in which people have ineffective or mis-spelled titles can often get you some great items which you can resell for a profit).

If you are going to spend any extra time on your auctions, thinking through the best key words for your title is where you should spend that time.

With a limit of 45 spaces, writing everything you want in the title just isn't going to be possible. For example, say you have a consignor with a complete set of four bobblehead giveaways, sponsored by Mountain Dew, that the Minnesota Twins gave away at select home games during the 2002 season.

Although accurate, that description is way too long for the allowable number of spaces. The key is to think through an accurate description that includes everything and then taking the most important words out of that and using them.

A simple title might read "Minnesota Twins Bobbleheads". However, that title would be ineffective because it isn't specific enough. While there are many buyers who are looking for Minnesota Twins memorabilia and bobblehead dolls, the categories are too large and your auction will be lost among all the listings. You will have a very limited number of people who will ever see your auction.

A better title might be "2002 Complete Set Minnesota Twins Bobbleheads". This title uses every available space and gives a specific description of what you are selling. It will also now appear in results for a narrower search.

Another possible title might be 2002 Minnesota Twins Bobblehead Bobble Head". People searching for this item type bobblehead into the search engine, while others type bobble head. A search for one will not bring up any results for the other, so at times it's to your advantage to list two different spellings of the same word.

Take a few minutes to think about who would want the item you are selling and, if they were searching for it, what words would they be most likely to type into the search engine.

You will find many sellers using what some call Power Words. These are words such as RARE, LIMITED, VINTAGE, UNIQUE, WOW, GREAT, WONDERFUL and AWESOME. Many sellers seem to think that using words such as these will attract more bidders to their auctions.

I''ll guarantee you right now, that no one types any of these words into eBay's search engine. The use of words such as these does nothing but take up valuable space that could be used for words buyers do search for. Avoid them like the plague.

The same applies to the symbols so many sellers use in their headlines. They try to make their headline stand out by using symbols such as $,#, %, and @ in their auction titles. A particular favorite of many is [email protected]@K!. Once again, all of these are a complete waste of valuable title space.

The only symbols you should ever use are & or + when their use will save you valuable title space.

Acronyms and abbreviations are another matter however. Collectors of certain items have developed their own abbreviations and acronyms for certain commonly used phrases within their specific collecting specialty. It is to your advantage to learn at least some of these.

NR, for example, means "No Reserve." To a Star Wars collector ROTJ means "Return Of The Jedi." Becoming familiar with some of these that are common with the type of items you sell will allow you to get more key words into the limited space which will result in more people viewing your auction.

Spend some time browsing the titles that others have created for their auctions. Look for both good and bad examples of titles. Just spending a few hours doing this and thinking about where the seller could have improved their title will help you enormously in writing titles for your own auctions.

Never forget - the first step is getting buyers to your auctions because if they can't find them, they can't buy anything from you.

Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com.

ColdItems.Com The Auction Rebel Blog

In The News:

Swan Street house sells at auction  Warrnambool Standard
UPDATE  Fredericksburg.com

3 Unusual Formats For Auctions on EBay

eBay users are accustomed to only two "standard" formats for... Read More

Taking Paypal on eBay

Accepting Paypal as a payment method might increase your selling... Read More

Drop Shipping Secrets and Sources Revealed

Unfortunately for those just breaking into the wholesaling business, drop-shipping... Read More

So What Are YOU Going To Do About eBays Fee Increases?

Unless you have been hiding under a rock, I am... Read More

8 Collectible Dolls That Sell Well on eBay

From the beginning, eBay's primary growth came from the collectibles... Read More

10 Tips to Starting a Financially Successful Ebay Business Startting Right Now

Ebay is Perhaps the easiest and fastest way to start... Read More

Joint Venture For eBay Success Too!

Whether you're succeeding in your online auction attempts, just getting... Read More

eBays Hot Selling Books, Find Out Which Books Sell & How To Find Them

Selling books on eBay can be a very lucrative business!... Read More

Start Selling On eBay - Getting Started On The Right Foot

You've started your own eBay business and, even though it's... Read More

Ten Sure Fire Ways To Lose Bidders

The way some auction sellers approach their auctions, it's clear... Read More

Join the Home-Based Business Revolution

Greetings, Friend. So you've decided to go into business. Great.... Read More

How to Locate Drop Shippers for Your Success

Like the human heart, drop shippers can keep the blood... Read More

The International Affiliate Program of EBay

eBay trades in more than 33 international countries with over... Read More

Dont Sell Grandmas Jewelry at a Yard Sale...Get More Money

Have some vintage jewelry? There are several ways you can... Read More

Royal Memorabilia ? An eBay Prince or Pauper?

There has always been a fascination with royalty and as... Read More

An Emerging Market in eBay Consignments: The eBay Trading Post (Part II In A Series)

In 2002, the eBay consignments business was born, referred to... Read More

Mr. Rich vs. Mr. Job: How to Start a Dropship Business on eBay

Mr. Asset vs. Mr. Job....Discover the Secret Formula of the... Read More

Online Auctions Business

Online auction sites are a great way to find a... Read More

Earn Money Now from Selling Childrens Items on Ebay

Kids Items You Can SellClothes, toys and videos are good... Read More

eBay - The Basics

I began selling on eBay in 1999 and have found... Read More

Drop Shipping Is Your Perfect Home Based Business Solution

Drop Shipping Is Your Perfect Home Based Business SolutionDrop shipping... Read More

How To Sell On Ebay: Pricing Strategy

Many new Ebay sellers make one of two mistakes: either... Read More

Top 10 Free Online Wholesale Resources

By the time that a product has made it to... Read More

The Secret To Real eBay Success

Q. I hear so much about people who started selling... Read More

eBay After Sales - as Important as the Listing Itself

Your eBay listing has finished and you have made a... Read More