Your Auction Headline Or Title - The Most Important Part Of Your Auction

The words you select to describe your item will have a tremendous impact on the final price it receives or if it receives any bids at all. This is because no matter how great the item is you have up at auction, if you use words that don't lead prospective buyers to it, no one will ever see it. You have a total of 45 spaces to use for your auction headline to get people to visit your auction, so it's extremely important that you use each space wisely.

The vast majority of buyers search through eBay listings by entering the item they are looking for into eBay's search engine. The main auction search engine only searches for words listed in auction titles. If a person selects a word that isn't in your auction title, your auction won't come up as a result of their search.

This means that by far the most important task you have when composing a title for your auction is to use words that are relevant and specific to the item you are listing. While this may seem obvious, a lot of sellers don't do it (in fact, searching for listings in which people have ineffective or mis-spelled titles can often get you some great items which you can resell for a profit).

If you are going to spend any extra time on your auctions, thinking through the best key words for your title is where you should spend that time.

With a limit of 45 spaces, writing everything you want in the title just isn't going to be possible. For example, say you have a consignor with a complete set of four bobblehead giveaways, sponsored by Mountain Dew, that the Minnesota Twins gave away at select home games during the 2002 season.

Although accurate, that description is way too long for the allowable number of spaces. The key is to think through an accurate description that includes everything and then taking the most important words out of that and using them.

A simple title might read "Minnesota Twins Bobbleheads". However, that title would be ineffective because it isn't specific enough. While there are many buyers who are looking for Minnesota Twins memorabilia and bobblehead dolls, the categories are too large and your auction will be lost among all the listings. You will have a very limited number of people who will ever see your auction.

A better title might be "2002 Complete Set Minnesota Twins Bobbleheads". This title uses every available space and gives a specific description of what you are selling. It will also now appear in results for a narrower search.

Another possible title might be 2002 Minnesota Twins Bobblehead Bobble Head". People searching for this item type bobblehead into the search engine, while others type bobble head. A search for one will not bring up any results for the other, so at times it's to your advantage to list two different spellings of the same word.

Take a few minutes to think about who would want the item you are selling and, if they were searching for it, what words would they be most likely to type into the search engine.

You will find many sellers using what some call Power Words. These are words such as RARE, LIMITED, VINTAGE, UNIQUE, WOW, GREAT, WONDERFUL and AWESOME. Many sellers seem to think that using words such as these will attract more bidders to their auctions.

I''ll guarantee you right now, that no one types any of these words into eBay's search engine. The use of words such as these does nothing but take up valuable space that could be used for words buyers do search for. Avoid them like the plague.

The same applies to the symbols so many sellers use in their headlines. They try to make their headline stand out by using symbols such as $,#, %, and @ in their auction titles. A particular favorite of many is [email protected]@K!. Once again, all of these are a complete waste of valuable title space.

The only symbols you should ever use are & or + when their use will save you valuable title space.

Acronyms and abbreviations are another matter however. Collectors of certain items have developed their own abbreviations and acronyms for certain commonly used phrases within their specific collecting specialty. It is to your advantage to learn at least some of these.

NR, for example, means "No Reserve." To a Star Wars collector ROTJ means "Return Of The Jedi." Becoming familiar with some of these that are common with the type of items you sell will allow you to get more key words into the limited space which will result in more people viewing your auction.

Spend some time browsing the titles that others have created for their auctions. Look for both good and bad examples of titles. Just spending a few hours doing this and thinking about where the seller could have improved their title will help you enormously in writing titles for your own auctions.

Never forget - the first step is getting buyers to your auctions because if they can't find them, they can't buy anything from you.

Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com.

ColdItems.Com The Auction Rebel Blog

In The News:

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City of Springfield reveals it won Sonrise Donuts sign auction  The State Journal-RegisterThe anonymous Springfield-based group that won an online auction this week for the historic Sonrise Donuts sign?The city of Springfield.The Springfield's ...
Henzel Studio Auctions Carpets by Established Artists  Architectural DigestHenzel Studio is bringing its colorful creations to a new venue. Known for punchy handwoven styles (of which Robert Downey Jr. is a fan) and collaborations ...
Auction for discovered small fields: Deadline to submit bids extended  Economic TimesBy extending bidding window, the government is hoping to garner better responses for the 59 oil and gas fields being offered in this round.
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Although buyers are being cautious, auction numbers and sales rates are steady and most of those that sell are fetching more than their rating valuations  Interest.co.nzBoth auction activity levels and the prices being achieved appeared to be stable in November, according to the results of residential property auctions monitored ...
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EBTH auctions off historic Reds memorabilia  WKRC TV CincinnatiCINCINNATI (Cincinnati Business Courier) - Cincinnati online estate sale auction house Everything but the House is giving the public a chance to own pieces of ...
EBTH auctions Reds memorabilia - Cincinnati Business Courier  Cincinnati Business CourierCincinnati online estate sale auction house Everything but the House is giving the public a chance to own pieces of Reds history.
IPL Auction: 5 Unsold Stars From 2018 Who Could Attract Big Bids  The Quint2019 IPL Auction: 5 players who went unsold in the 2018 IPL auction but could attract a bidding war this time around. The IPL auction is in Jaipur on 18 ...
Australian teen auctions virginity to help pay for college, her parents' mortgage  CBS17.comSYDNEY (KRON) - A teen in Sydney, Australia who started a website to auction her virginity says she hopes to raise at least $100,000 to pay for college, a car, ...
Australian Financial Review  The Australian Financial ReviewHome loans are taking so long to approve that the typical four-week sales campaign is now too short and should be extended, says a leading property market ...
Indian setter Ranjit Singh costliest player at Pro Volleyball League auction  Scroll.inIndian setter Ranjit Singh emerged as the top pick in the first Pro Volleyball League auction which also saw six foreign and 117 Indian players going under the ...
Bob Bolus Holding Retirement Auction in Luzerne County  WNEP Scranton/Wilkes-BarrePITTSTON TOWNSHIP, Pa. -- A controversial Scranton businessman is getting out of the trucking business with a big sale on Friday. Trucking company owner ...
Looks Like the Kids Aren’t Going to College After All: Luke Skywalker’s Lightsaber Is Up for Auction  VultureHollywood auction house in Profiles In History is putting Luke Skywalker's lightsaber from Star Wars: Episode IV – A New Hope up for auction.
U.S. Marshals auction off millions worth of seized items  PIX11 New YorkMIDTOWN — When white-collar crimes take place, and millions of dollars in assets are seized, where do they go? The U.S. Marshals placed many of those ...
Pickles Auctions linked to towing company with Hells Angels links  Herald SunPickles Auctions has been using a towing company with links to the Hells Angels bikie gang.
India will auction 80 GW of solar, wind capacity by March 2020  pv magazine InternationalThe Indian Government plans to tender 60 GW of solar and 20 GW of wind capacity by March 2020. This would complete the planned auctions for its targets of ...
Babe Ruth's cleats, other Bambino belongings up for auction  New York Post A trove of Babe Ruth's personal items, including his hand-stitched hunting gloves and a photograph Lou Gehrig signed for him, will go up for auction next...
Temple art auction held Jan. 26 | Local  Dothan EagleThe Temple Emanu-El Sisterhood will hold its annual art auction on Jan. 26-27.
Sharon Tate's wedding dress sells at auction for $56,000  CNNAn anonymous buyer has bagged a ghoulish piece of movie memorabilia after winning an auction for actor Sharon Tate's wedding dress. Tate was murdered by ...
Springfield group wins auction for historic Sonrise Donuts sign  The State Journal-RegisterThe Sonrise Donuts sign — one of Springfield's remaining iconic Route 66 landmarks — sold for $22000 Wednesday following a heated online bidding war.
Shape of EU carbon market unclear after UK axes auctions  Financial TimesAny 2019 allowances sold by Britain would be worthless in the event of a hard Brexit.
A photo of Hitler posing with a girl of Jewish heritage auctions for $11,520  CNNThis photograph of Adolf Hitler embracing a young Jewish girl who he called his "sweetheart" sold for $11520 this week.
David Ragan to auction off one of his 2018 NASCAR rides  Motorsport.com, Edition: GlobalNASCAR Cup Series driver David Ragan will auction off one of his No. 38 Fords used this past season for charity.
IPL 2019: Kings XI Punjab's needs and likely strategy at the auction  SportskeedaPossible Buys: Axar Patel, Shiva Singh, Prabhsimran Singh, Sarafraz Khan, Shivam Dubey, Ashton Turner, Sheldon Jackson, Hardus Viljoen, Sherfane ...
Online auctions key to wholesalers' future  Automotive NewsOnline auctions and the digital tools that accompany them are key to vehicle wholesalers' futures.
SBI mega e-auction on 10 Dec: 1,000 residential, commercial properties on sale; key things to know  The Financial ExpressFor those looking to buy affordable residential or commercial property having the least chances of fraud and without any legal hassle, a good opportunity has ...

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