eBay - Getting More Bids Using An Auction Preview

If you sell in small niches as I recommend and are organized enough that you know what you will be listing on eBay 1 to 2 weeks ahead of time, you should give serious thought to previewing your upcoming auctions for your customers. The result can be increased sales and higher final bids.

For two years I used a free hosting service to host a small web site that I used as a pre-auction catalog. Each week this preview site would contain pictures and descriptions of the majority of the items I would be listing on eBay the following week.

When that hosting service eventually dropped it's free hosting, because of time constraints, I let that part of my business slide. Over the course of the next 3-4 months I saw a significant decrease in the number of bids, the final selling price, and the number of auctions that closed successfully. At the time that was an industry wide trend but I also think it had a great deal to do with the fact I no longer had a preview site on-line.

After a few months I moved the site to a cheap hosting company and saw an immediate increase in bidders, final selling prices, and closing prices. Adding an auction preview site to your business model can have significant benefits to your eBay business.

An auction preview site has several advantages - both to you and to your potential bidders.

Advantages to the bidder include:

1. It gives them additional time to do research on an item if they want.

2. It gives them more time to ask questions about an item.

3. It allows them to plan their purchases. Many bidders budget a specific amount of money each month for on-line purchases. I've had several bidders tell me they'd decided not to bid on someone else's item so they would have the money to bid on what I was listing next week.

Advantage to you the seller include:

1. It gives you a chance to hone your description if needed. If you are receiving a lot of similar questions from several customers about an item it probably means you need more or better pictures or to make your description more detailed.

2. In most cases it will increase selling prices. I've found that people tend to bid earlier on auctions that they have been able to preview. This early bidding attracts other bidders to the auction and often drives the final price up.

Your preview site doesn't have to be anything fancy or expensive. A free hosting service works just fine for what this would be used for. Most of them offer 10-25 megabytes of space, and easy to use page building tools. That's really all you require.

Another option might be geocities.yahoo.com which gives you 25 MB of web space, 5 GB of data transfer and a helpful web page building utility for only $4.95 a month.

Also most of you will find that your ISP offers 10-25 megabytes of free space. If you have a basic knowledge of FTP and HTML this may be a good route to take.

What should you put on your preview page?

1. The items you will be putting on eBay the following week.

2 Clear pictures of the item.

3. A well written description of the item including any flaws.

4. An easy to find email link so prospective bidders can easily email you with any questions they may have.

Advertise your preview site by including a link on your About Me page. Include it in all winning bidder announcements and other correspondence you have with customers. A link in your signature file is a good idea. If you have a list, send an announcement of your new preview site to your list.

If you try this for a month or two I think you will find the results pleasantly surprising - and well worth the effort involved. And, your customers will love you!

Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com.

ColdItems.Com The Auction Rebel Blog

In The News:

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Elizabeth Taylor's Oscars dress among her items heading to auction  ReutersA gown worn to the 1974 Academy Awards and more than 1200 other items from the life of late actress Elizabeth Taylor will be offered for sale at an auction in ...
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A look at the most interesting Philip Roth possessions up for auction  The Times of IsraelSome of the late Jewish author's typewriters are among the 129 items from his estate to be sold next week, with proceeds going to charity.
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Neil Armstrong’s passport and rare pink sapphires for auction this week  The Irish TimesSales results and forthcoming auctions.
Melbourne auctions: One-bedroom East Melbourne dump soars $292,000 over reserve  Domain NewsA derelict one-bedroom apartment in East Melbourne with knockout views over the city smashed its reserve by $292,000 at a hot auction on Saturday.
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GameStop Announces Final Results of its Modified Dutch Auction Tender Offer  GlobeNewswireGRAPEVINE, Texas, July 15, 2019 (GLOBE NEWSWIRE) -- GameStop Corp. (NYSE: GME) today announced the final results of its “modified Dutch auction” ...
Sununu Auctions Copy Of His Paid Family Leave Veto At Republican Fundraiser  New Hampshire Public RadioGovernor Chris Sununu rallied Republicans on July 4th by playing auctioneer and selling off memorabilia of a veto. At a time when the governor says he's.
Elizabeth Taylor's Personal Effects Will Go to Auction  Architectural DigestBut first, Elizabeth Taylor's collection of jewelry, art, and decor items from her many homes will be on view aboard a luxury cruise ship.
Marlon Brando Rolex GMT-Master From Apocalypse Now Up for Auction  BloombergThe thought-to-be-lost watch, self-engraved by the actor, has resurfaced and will hit the block at Phillips New York City this December.
Auction report: Betting on 'blue' as temperatures hit the 'red'  AgrilandMonday, July 8, saw the latest monthly Cambridge Machinery Sales auction take place at Cheffins Auctioneers' sale grounds.
Star Wars: Boba Fett Prototype Figure Sells For Staggering Amount At Auction  That Hashtag ShowDespite his minimal screen time and untimely death at the hands of a blind man with a stick, Boba Fett remains one of the most popular Star Wars characters ...
Fostoria holds online auction for old school furnishings  The CourierBy MORGAN MANNS. for the courier. FOSTORIA — Fostoria City Schools is now hosting the first of two public auctions to sell some of the items taken from Riley ...
Last Motorcycle Elvis Presley Owned Up For Auction  UltimateMotorcycling.comThe last motorcycle Elvis Presley owned--a 1976 Harley-Davidson FLH-1200 Electra Glide--will be put up for auction in Los Angeles in August.
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Titanic Passenger’s Walking Stick Could Sell for $500,000 at Auction  Inside EditionA walking stick that was used on the Titanic has become the center of a dispute.
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19th century Matlock cottage offices to be sold at auction next week  Matlock MercuryA 19th century stone cottage in Matlock, most recently used as a chiropractor's office, is going under the hammer in Derby next week. Brook Cottage, at 26 ...
Gay Art Auctions: Does the Label Help or Hurt an Artist’s Market?  BloombergThree separate auctions are creating a new LGBTQ art category.
Pistols made from a 4.5 billion-year-old meteorite could fetch $1.5 million at auction  Fox NewsTwo pistols made from a 4.5 billion-year-old meteorite could fetch $1.5 million when they are auctioned later this month.
Kenny Schachter on What the London Auctions Foretell for the Art Market, and Why He Wants to Get in on the Hot Merch Action  artnet NewsFor the first 24 hours after I post on artnet News, I shut down all communication devices—”paranoiac” or “delusional” are not the words after I've suffered physical ...
Not Just Art, Even Meteorites Are Now on Auction  News18Rare meteorites that originated from Mars are also being auctioned.
Auction canceled for Fayetteville luxury castle, realtor says; price now $4.9M  Northwest Arkansas Democrat-GazetteThe owners of a hilltop castle in Northwest Arkansas canceled an auction of the property that was planned for last week, a realtor said Monday.
What Should Happen to Confederate Statues? A City Auctions One for $1.4 Million  The IndependentThe debate over whether to remove Confederate monuments divided the country. The question of what to do with them next is just as complicated.
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Mansion in Affluent Dallas Suburb Popular With Billionaires Heads to Auction  Mansion GlobalA stone mansion in the middle of a Texas neighborhood known for its high concentration of billionaire residents is headed to auction without reserve later this ...
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Rare 'Star Wars' toy sells for $112925 at recent auction. Here's what we know  Deseret NewsThe "Star Wars" toy is actually a prototype for "The Empire Strikes Back" that was never made into a full toy nor sold on the shelves.
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83rd annual 4-H / FFA livestock auction Aug. 4  Herald and NewsThe Klamath County Rotary is hosting the 83rd Annual 4-H/FFA Livestock Auction on Sunday, Aug. 4, at the Klamath County Fairgrounds Event Center.
Mexico auctions drug lords' properties to fund poor communities  BBC NewsMoney raised from the sale will benefit poor communities but only nine out of 27 properties sold.
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Coonoor tea auction volume drops  BusinessLineA volume of 21.33 lakh kg is being offered for Sale No: 28 of the auctions of Coonoor Tea Trade Association which will conclude on Friday. This is 62000 kg less ...
AuctionTime.com & Auction Flex to Host Auctioneer Forum July 23rd and 24th in Harrisonburg, Virginia  PRNewswireLINCOLN, Neb., July 15, 2019 /PRNewswire/ -- Sandhills Global, the tech company behind Auction Flex, AuctionTime.com, HiBid.com, and Equipmentfacts, will ...
David Gilmour puts his guitars up for auction, raises $21.5M for a climate change charity  USA TODAYAn auction of David Gilmour's guitars has raised a lot of “Money” — to combat climate change.
State Treasurer’s office to hold online auctions for unclaimed property  WBOY.comCLARKSBURG, W.Va – Unclaimed property is up for grabs as State Treasurer John Perdue's Unclaimed Property Division is holding online auctions from July 2 ...
A guide to art market auctions: late June and early July  Financial TimesPostwar and Contemporary Art Christie's London, June 25-26. Prominent figures of 20th-century art such as Jean Dubuffet, Leon Kossoff and Philip Guston ...
Trans Am, Personal Items Owned By Burt Reynolds Sell Big At Auction  CBS Los AngelesBEVERLY HILLS (CBSLA) — Cars, signed posters, movie memorabilia and even a painting of his favorite horse, all sold big this weekend at an auction of ...
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