Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
Auction Sales - Keeping Customers You Worked So Hard To Get! > NetSparsh - Viral Content you Love & Share

Auction Sales - Keeping Customers You Worked So Hard To Get!

If you've studied business concepts you know that finding a customer can be the most expensive part of the sales process. Once you've got a customer why not maximize the money you've already invested in the effort?

This time honored business concept certainly falls under the category of going the extra mile for a customer. Assuming your product, customer service, packaging and shipping all work together to create a positive feedback posting, here are a few simple ideas companies have been utilizing for years to help them stand out from the crowd and maximize the return on sales dollars:

? A personalized thank you

? A drop in

? A thank you gift

Personalized Thank You

Every package you send to a customer should include a personalized thank you letter. Personalized means there is a salutary greeting such as "Dear Customer Name" and your personalized signature. Why personalized? Ever hear the old sales adage, "Don't sell the product - sell the person?" It's taught to sales professionals because it works. A friendly thank you note near the end of a good transaction (more on this later) reminds the buyer they are thought of as a person, not just another sale or number. A personalized touch in today's impersonal marketplace is very refreshing.

The body copy of the note or letter is certainly up you but should be as specific to the transaction as possible (if you also include a packing slip/invoice the letter can be a little more generic). The goal of the note is to let the customer know they, and the sale, are important to you. Here's a short example:

Dear (Customer Name):

I just wanted to personally thank you for your winning bid on our (product name), Item #11111111111, enclosed. Our customers are very important to us. We realize you have a choice in selecting who you buy from and we greatly appreciate your business - now and in future.

Sincerely,

(Your Signature)

Drop-ins and gifts

A drop-in or gift provide extra chances to say thank you, create customer loyalty, increase future sales, and maximize your return on the investment of finding your customers. As an example let's say you're selling pet supplies. For a few pennies each you can have refrigerator magnets printed like business cards that include your company name, email, eBay store, or website address. They can be as simple or complex as you can afford but only need to include something like:

Acme Pet Supplies (Your company name)

For All Your Pet's Needs (A marketing line is a good idea)

Your Website Address (Either a link to your website or auctions)

Other inexpensive drop-ins and gifts could be something as simple as a business card, a sales sheet listing all the product types you carry, a gift certificate (to be used on your e-commerce website) for a future purchase, or an offer for your free newsletter. If you're selling kitchen products you could include your favorite recipe, or if you're selling poker supplies - a print out of the best starting hands might be nice.

Closing the Sales Cycle

Do you remember my comment earlier when I mentioned "near the end of a good transaction"? If you consider sending the product (with a thank you note, drop-in or gift) the end of the sales process you are missing another great opportunity to increase sales and improve you customer relations. Don't consider the sales process completed until you send your valued customer one more email. About a week or ten days after shipping the product, send a follow-up email such as:

Dear Customer Name (again, make it as personal as possible):

Just wanted to follow up on our transaction and make sure everything went smoothly for you. We trust everything went well but if you had any problems please let us know. We are always looking for ways to improve our service and your input is very important to us. We will post positive feedback for you and hope you'll do the same for us. We look forward to doing business with you again in the future.

Thanks again,

Your Name

(Suggestion: To avoid spam filters, in the subject line of your email include the eBay or auction item name and number)

Are the efforts to include a note, a drop-in, a gift, and do follow-ups a little more work and expense? Of course, but with the aid of simple automation packages on your computer the follow-ups can be somewhat automated and the drop-in or gift will help you create a returning customer.

Copyright © Steven Woodward ? All Rights Reserved

About the Author:

Steven Woodward is the owner, editor and publisher of the Auction Sellers Network (ASN); a web site for individuals and companies who are serious about utilizing the online auction marketplace for their business. In addition to topical articles, ASN provides an extensive resource center, news feeds, member forums and classified ads. For more information or to become a member visit http://www.AuctionSellersNetwork.com

No permission is needed to reproduce an unedited copy of this article as long the About the Author tag is left intact and included. We do request that we be informed where it is posted and reciprocal links will be considered.

In The News:


Fox News

Pittsburgh airport auctions lost and found items, including abandoned cars
Fox News
Airport equipment is also up for auction. Kerlik says many of the maintenance vehicles that have come to the end of its life can go for thousands of dollars to bidders who want to make use of its parts. The money made from airport equipment goes back ...


New York Times

London Auctions Are on the Rise, but a Big Failure Casts a Shadow
New York Times
“Sales of contemporary art have returned to a growth path,” the auction result database artprice.com said in a report published on Oct. 2. According to the report, after two years of “healthy correction,” global auction turnover of contemporary art ...

and more »

Geek

Shatner is Santa: Actor Auctions Signed 'Doctor Who' Xmas Script ...
Geek
How about a copy of the Doctor Who 2017 Christmas special script, signed by Peter Capaldi and Friends. Actor, author, spoken-voice performer, and cultural ...

and more »

Albany Times Union

State to auction BMW 650, Porsche 911 on Nov. 8
Albany Times Union
The surplus auctions often feature old state agency vehicles, heavy equipment and other heavy tools. Luxury items are not unique state auction items, however. A Maserati Gran Turismo and BMW X6 fetched a combined $130,500 at a 2016 auction.

and more »

DIARY-Government Debt Auctions to Nov 30
Kitco News
For enquiries to customer help desks: click for telephone numbers. NOTE: The inclusion of items in this diary does not necessarily mean that Reuters will file a story based on the event. Disclaimer: The views expressed in this article are those of the ...

and more »

New York Times

Auction Houses Find New Ways to Survive
New York Times
In some ways it is remarkable that they are still around, given that the past decade has produced more upheavals for auctions than any of the previous ones. “I don't know many industries that have been through so many structural changes in such a short ...


eBay Clarifies Best Offer on Auctions after Error in Test Launch
eSellerCafe
eBay inadvertently applied a test to business sellers on the platform. It clarified the new feature and apologized about the mistake.

and more »

Casper Star-Tribune Online

Department of Transportation auctions off welcome signs
Casper Star-Tribune Online
One of the winners is Tiffany Gamble, a Casper woman who collects Wyoming memorabilia — she is attracted to any piece with the state's bucking horse logo. She saw a post for the auction on Facebook and knew she “had to have” one of the signs. She, the ...


Auto Remarketing

COMMENTARY: Physical auto auctions change for better
Auto Remarketing
That includes a Manheim mobile auction in Wilmington, N.C., transitioning to a permanent, two-lane location and a new Bel Air Auto Auction site that Ray Nichols, chief executive of parent company BSC America, says “will be able to accommodate continued ...

and more »

Kathimerini

Police seeking youths who attacked notaries' office to protest auctions
Kathimerini
A group calling itself the “Anarchist Collective of Kallithea-Moschato” later claimed responsibility for the raid, saying it was organized to protest the auctions of the properties of overindebted homeowners. “No home in the hands of bankers,” the ...

Google News

Killer Tips To Succeed With eBay Auction

For just a moment, try to comprehend the power of... Read More

How To Sell On Ebay: Pricing Strategy

Many new Ebay sellers make one of two mistakes: either... Read More

How To Use A WYSIWYG HTML Editor To Make Stunning Ebay Auction Listings

What kind of browser are you using for online surfing?... Read More

Selling Effectively on Ebay Motors

Remember back when selling online was a new experience? Dealers... Read More

Four Huge Mistakes Ebay Sellers Make (Even Some Moderately Successful Ones)

No matter how many times I see it happening, I'mconstantly... Read More

Five Tested Ways To Find The Perfect Drop Shipper

You've heard about it many times in recent months. Being... Read More

Professional eBay Auctions Reap the Profits for Sellers

eBay offer an unbelievable amount of traffic for ANYONE wanting... Read More

How To Sell On Ebay: Using Store Policies To Cement Your Credibility

In your quest to build credibility as an Ebay seller,... Read More

So What Are YOU Going To Do About eBays Fee Increases?

Unless you have been hiding under a rock, I am... Read More

An Emerging Market in eBay Consignments: The eBay Trading Post (Part II In A Series)

In 2002, the eBay consignments business was born, referred to... Read More

Ebay Auction Selling Secrets - Using Ebay to Launch Your Very Own Highly Successful Website

Launching your very own successful website is the dream of... Read More

Online Auctions: How To Generate Fast Traffic From Online Auctions

Have you ever participated in any online auctions?Yes, people are... Read More

eBay Motors : Buy or Sell a Car on eBay

Are you having trouble finding a great deal on a... Read More

How to Double or Even Triple Your Net Profit Selling on eBay

eBay Search tips and secretsThis is an example of how... Read More

The Webs Best Online Auction Sites

The best online auction links for buyers and sellers are... Read More

Effective Online Car Sales on Ebay Motors

Remember back when selling online was a new experience? Dealers... Read More

Making Money On EBay Can Be So Simple, Just Let Somebody Else Do All The Hard Work For You

OK, so you've been bitten by the eBay bug!You've ransacked... Read More

Free Auction Templates: How to Set Your Border Color With FOAM

If you have not heard of Foamtemplates.com yet, home of... Read More

How to Survive the Jungles of Ebay Selling

Come with me, we are going to take a safari... Read More

Auction Image Hosting for Ebay Auctions: Free Single Most Recommended Tip

It is a well known fact that the more pictures... Read More

How To Sell Santa?s Slip-Ups

Shoppers spent more than $15.5 billion this Christmas on gifts... Read More

Profitable Paper Piecing on eBay--Part 1

Why sell paper piecings on eBay?eBay is a great way... Read More

5 Secrets for Increasing Auction Profits

1. Include your ebay seller name, store, and website information... Read More

Better Than Sliced Bread? Drop Shipping, The New Home Business Craze

Many of you will probably remember the days when the... Read More

Get More for Your Money Shopping for Designer Shoes on eBay

The worlds online market place.In just a few short years... Read More