Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/a26f9f83/public_html/articles/includes/config.php on line 159
20 Words That Kill - At Least When It Comes to Spam Filters > NetSparsh - Viral Content you Love & Share

20 Words That Kill - At Least When It Comes to Spam Filters

Spam, spam, spam. It's terrible not only for those of us on the receiving end, but for those of us who SEND e-mail.

This deluge of irritating junk has unfortunately interfered with legitimate e-zine publishers, because we're caught in the anti-spam crossfire. If you publish any type of e-mail publication, there's a likely chance that your e-zine is NOT reaching a portion of your readers. Why? Their Internet service provider (ISP) or e-mail program uses a spam filter.

These software programs search for words and phrases that are typical of spam and assign each incoming e-mail a "score." If your e-mail has too many of these words and phrases, you receive a high score, and you may be blocked.


While there are other words that will cost you more "points" than these do (e.g. sexual phrases), here are the most common "trigger" words and phrases that you may be using in your e-zine:

  • amazing
  • cancel at any time
  • check or money order
  • click here
  • congratulations
  • dear friend
  • e-mail marketing
  • for only ($)
  • for free
  • great offer
  • guarantee
  • increase sales
  • order now
  • promise you
  • risk free
  • special promotion
  • this is not spam
  • to be removed
  • unsubscribe
  • winner

    You have two choices when it comes to beating the filters. One is to avoid using these words and phrases altogether. I've found that hard to do. For example, in a recent issue, I discussed how to use your e-zine to increase business. Unfortunately the word "increase" cost me a fat 1.4 points in SpamAssassin, one of the most popular filter programs.

    Your second choice is to disguise these words and phrases in clever ways by inserting keyboard symbols within them and/or replacing a letter in them with a symbol. The trick is not to make it too cryptic - you want your readers to be able to understand what you're saying. For example, in my e-zine, I use "fr*ee" for free.

    While some spam filters pick up on this trick and penalize you for doing it by adding onto your score, I've found that the points this tactic costs you penalize you much less than using the words and phrases themselves. It's not a perfect solution, but it's working for now.


    It's a great idea to test how YOUR e-zine stacks up before you send it out. The good news is you can do this for FREE.

    Lyris' Content Checker ( tells you how your e-zine ranks in Spam Assassin. All you do is copy your e-zine text and paste it into the box on their site. They'll run your free report and e-mail a copy to you. It usually arrives within minutes.

    The report will tell you exactly which words are costing you points. Usually you should only be concerned if your score is over 5 points. If so, you can either delete those words or disguise them, as I mentioned above.

    I test each issue of my e-zines in Content Checker before I publish them, and often I'm surprised (and relieved) that my score is low. That makes me a happy publisher. : )

    (c) 1999-2002 Alexandria K. Brown


    Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at

    In The News:

    This RSS feed URL is deprecated, please update. New URLs can be found in the footers at

    Gadgets Now

    How to block spam messages on iPhone and Android devices
    Gadgets Now
    Most Android phones don't allow blocking contacts natively, but some of the devices like OnePlus, will let you block contacts directly from the messaging app. All you have to do is go to the message app and click on the contact. Now look for three ...


    Google Chrome's ad blocker goes live today to kill annoying online ads
    ... them and move on to view the site content. When it comes to mobile devices, Google is being more stringent, blocking all the above – and all prestitial adverts – as well as flashing animated ads, full-screen scroll over affairs, and 'dense ...
    The browser for a web worth protecting - The KeywordThe Keyword
    Google Will Block Spammy Ads (Just Not Many of Its Own)Wall Street Journal
    The Initial Better Ads Standards - Coalition for Better AdsCoalition for Better Ads
    Chromium Blog
    all 127 news articles »


    How Google Chrome's Ad Blocker Will Target the Worst Offenders
    Web-surfers using Chrome's desktop version will see a notification appear near the address bar at the top of the browser, much like other ad-blocking software. Chrome will automatically block intrusive ads on sites that have been found to violate the ...
    The browser for a web worth protecting - The KeywordThe Keyword
    The Initial Better Ads Standards - Coalition for Better AdsCoalition for Better Ads
    Chromium Blog: Under the hood: How Chrome's ad filtering worksChromium Blog
    Google Developers
    all 108 news articles »

    KENS 5 TV

    How to stop robocalls and protect yourself from scams
    KENS 5 TV
    That will block some calls. 2) Keep your number to yourself. Don't offer your number when you sign up or register for anything online unless it's required. 3) Download an app (free or subscription) that can stop those annoying calls. An FTC contest ...

    and more »

    Vindy Poll Now | One year in, is Trump what you expected?
    Youngstown Vindicator
    So, why doesn't the Vindy block them? Perfectly feasible. They block spam- and clearly these fall under that heading. And these people are worse than spam- much of which promotes legit products: these people are out and out con artists. And somewhere ...

    Economic Times

    Too many promotional texts bothering you? Try SMS Organizer by Microsoft Garage
    Economic Times
    App for Android Get It For: Free These days, you don't get just one type of text. You get them from banks, delivery services, cab aggregators, e-wallets, internet/phone providers and so on. The problem is, you need to read these, not block them. And ...

    and more »


    App helps you get revenge on robocallers
    So Applegate downloaded a robocall blocker that turns the tables on the callers: RoboKiller. Instead of just hanging up, it plays games with callers. "It has what's called answer bots. These are pre-recorded discussions, and they fool the spam bots ...

    and more »

    PR Newswire (press release)

    CallHound Unwanted Calls Blocker for iOS Just Released by Software Development Company From Ukraine
    PR Newswire (press release)
    Just a few months after releasing the highly appreciated SMS spam filter SpamHound, Redwerk software development company added a new protector to their app pack. Meet CallHound - an incoming call blocker compatible with all iPhone devices from 5s to X ...

    and more »

    The Chimes

    IT director responds to recent phishing attack
    The Chimes
    Many students and faculty received an email over winter break containing a link that asked for their Gmail account information, causing some to loose access to their google account as well as their Capital email. Once students lost access to their ...

    Digital Trends

    Stop spam calls with the best call- and text-blocker apps
    Digital Trends
    Unwanted calls and texts are a serious problem. There were almost 30 billion robocalls in the U.S. last year according to YouMail research. Thankfully, the Federal Communications Commission is acting to try and protect consumers from unwanted ...

    Google News

    5 Zero-Cost Spam Prevention Tools For All Situations!

    Anyone who uses email knows what Spam is!It's annoying and... Read More

    Internet Tip of the Week: Outsourcing

    It's no secret that the US economy has slowed down,... Read More

    Demand for Spam? It exists

    Do you like spam? No, I'm not kidding. Everybody knows... Read More

    Evict the Spammers from Your Inbox

    Block Spam and Other Email Threats From Entering Your Gateway... Read More

    A Practical Approach to Eliminate Spam

    Spam is out of control! I guess that would be... Read More

    Dealing With SPAM - An E-mail Address Strategy

    With SPAM being such a problem it might seem the... Read More

    Spamicide: Man Spammed to Death While Checking His E-mail

    Death by spam is now possible with a new device... Read More

    The Fastest Delete Finger in the Midwest!

    There are hundreds of thousands of people who are trying... Read More

    Getting Back To Basics.

    While we all agree that there`s way too much spamming/junk-mailing... Read More

    Spam Filters Explained

    What do they do? How do they work? Which one... Read More

    How to Write a Privacy Policy

    A Privacy Policy can be defined as the policy under... Read More

    I Love Spam!

    What's the big deal? All you read on the internet... Read More

    How To Identify Spam

    Most of us have opened our email program and found,... Read More

    Spammer in the Slammer: Jeremy Jaynes Sentenced to Nine Years

    Will other spammers take heed? Don't count on it.Jeremy Jaynes... Read More

    Stop Spam: How To Escape The Spam Hell-Hole

    If you're anything like me, you're pretty sick of it,... Read More

    What SPAM Means: Stupid People Annoying Me

    English, German, Italian - It's All SPAM To MeHas anyone... Read More

    The Definition of Spam

    Spam can bring down your website faster than a speeding... Read More

    CAN-SPAM Basics

    I. BACKGROUNDThe CAN-SPAM Act of 2003 (Controlling the Assault of... Read More

    Spam The Spammer - Will It Work?

    Spam is everywhere. It's the "in-box lunch meat" nobody likes,... Read More

    Wiki Reek-y Havoc

    The Vandals are coming! And this time they're after your... Read More

    Get Your News Releases Through the Spam Filters in 11 Easy Steps

    In today's spam-filled email world, it's sometimes VERY difficult to... Read More

    Spammer Stole My Email Address?

    Do you get bounced, or rejected emails sent by someone... Read More

    How To Analyze A Rip-Off Scheme

    This review is taken DIRECTLY from a piece of "junk... Read More

    Fight Spam and Fortify Your Web Site with RSS

    RSS is the answer to the Spam epidemic of the... Read More

    Beware Of Spam Withdrawals

    Q: I am so sick of all the spam that... Read More