Get Your News Releases Through the Spam Filters in 11 Easy Steps

In today's spam-filled email world, it's sometimes VERY difficult to get your news releases and PR pitches to the media person you are trying to reach. These tips hold true for personal emails, too, so even if you don't do P.R., this article offers some important email tips.

Here are a few ideas to help you be more successful in reaching your target.

1. Write the release with spam filters in mind.

There are many words that trigger spam filters these days. Learn to write alternative words, substitute zeros for Os or add * in the word to avoid the spam trap. You can find out which words are likely to be a problem in this excellent list provided by Dr. Wilson: http://www.wilsonweb.com/wmt8/spamfilter_phrases.htm

2. Check your content to see what your spam filter rating is.

There are free sources to check your email. One of them is Lyris Content Checker ( http://www.lyris.com/contentchecker/), which checks it against the SpamAssassin database.

3. Send each email individually, not as a CC or BCC.

The CC function allows everyone to see who you sent your email to so you definitely don't want to do that. The reporters will get irritated when they see you have sent it to all of their competitors. As my grandmother used to say,"It's better to keep some things to yourself."

The BCC function allows you to hide the list of recipients from everyone who receives the email, but it doesn't hide it from the email programs and filters. These programs know that you are sending a BCC message to a list, and if you send it to 10 or more, it will automatically trigger the spam filter.

You can send your emails efficiently from many database programs. I use ACT! and it allows me to not only send to a group, with each email going individually, but it also keeps track of what I sent to whom.

There are also systems available, like the one I use to deliver my ezines (which comes with my 1ShoppingCart.com service), designed to send hundreds and thousands of emails all at the same time. And the best thing is, you can tailor your release to add personal details about each recipient, such as their name and the industry they cover. I use my shopping cart to deliver my newsletters, but you can also use a service like ConstantContact for this.

4. Include the recipient's name in the subject line.

When someone sends me an email that begins, "Lois,...", I pay attention. I know that this person either knows me or I have subscribed to their ezine or asked to have them communicate with me for some reason. And I NEVER report these people as spammers. If I don't want to continue receiving information from them, I politely unsubscribe or email them to take me off their list. Think about it. You respond better when someone uses your name, don't you? It's a terrific way to get someone's attention.

5. Include [News] or [Pitch] in brackets at the beginning of the subject line.

Again, you need to give the reporter an easy way to spot your news as legitimate. So tell them up front you are sending them news or a pitch and watch your email delivery rate soar.

6. Include the reporter's column or beat in the first paragraph.

A reporter is always going to pay more attention to your pitch if you are one of their faithful readers. If you start out your email with something like, "Jane, in last week's Cooking for One column, you said...", you will surely get the reporter's attention.

7. Include all your contact information

Nothing's worse than getting an email that you want to respond to immediately and having no way to contact the person except by email. Give the reporter all your phone numbers. And don't forget your physical address and website domain. Make it easy for them to contact you.

8. Never include any attachments.

Unless you've been living in a cave without Internet access, you know that attachments are the way that most worms and viruses are spread on the Net. Windows XP strips off most attachments, and most corporate entities don't allow attachments to come through their systems. They can even get you blacklisted so your emails cannot get through. So don't be stupid. Don't send attachments unless someone asks for them.

9. Provide a link to your website to download photos, graphics, graphs, bios and other background information.

Just about anything that you need to deliver to a reporter can be uploaded to your website. You can include product photos, people photos (remember to make them 300 dpi for print/ 72 dpi for online and in various sizes, so that the media can choose which size they want to use), bios, background information, sample chapters, and even an entire digital book. If the reporter wants you to send the product or a physical book, then you'll have to mail that, of course.

10. Always include a subject line, but never put "Hi" or"Hello" in the subject line, especially alone.

Emails without subject lines are usually spam, and those that say hi or hello are usually viruses, so no one is going to open them. Be thorough. Include a subject line.

11. Follow CAN-SPAM rules and allow an easy unsubscribe method to your email list.

Even if you don't include a one-click unsubscribe, you should at least include a statement that tells the reporter how they can get off the list or let you know that their beat has changed. A simple statement that says, "To get off this subscriber list, simply hit 'reply' and put 'remove' in the subject line" will suffice. And don't forget to include your name and address.

Lois Carter Fay, APR, is a 30-year veteran in the P.R. and marketing field. She now produces three marketing ezines, Brainy Tidbits, Brainy Flash, and Success Secrets of Women Entrepreneurs. All are free.

Visit http://www.MarketingIdeaShop.com or http://www.WomenMarketing.com to subscribe and claim your free special report.

In The News:

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[Update: Contacts] Long-awaited robust call blocking features may soon come to Google Phone app  Android PoliceYour smartphone already lets you block annoying callers so that you never have to deal with them again, but what if it could be proactive? Android could soon ...
All Verizon Subscribers Will Get Free Spam And Robocall Protection  UbergizmoVerizon, the country's largest mobile carrier, has announced that it's going to provide all of its subscribers with free span and robocall protection for free.
How to Block SMS Spam on iOS 11  NDTVTired of spam text messages? iOS 11 allows you to block them easily, but you need to install third-party apps for this feature.
News Protecting your privacy: How to block robocalls Matthew Smith 7:31 AM, Jan 28, 2019  WXYZDETROIT (WXYZ) — If you're tired of spam phone calls, robocalls and telemarketers, there's bad news for 2019: experts expect even more robocalls in 2019.
Federal regulators give phone companies new tools to fight robocalls  Hot Springs SentinelNEW YORK -- Federal regulators voted Thursday to give phone companies the right to block unwanted calls without getting customers' permission first.
#TechBytes: How to get rid of spam messages on Android  NewsBytesFor years, junk messages have been marring our experience. These messages come from spammers, who either try to get clicks on malicious links or promote ...
The Wily Spammers Infiltrating Google Hangouts and Calendar  SlateLeonarda, Dmitriy, Satish, Joana, and Alyce managed to force their way into my Google Hangouts, and I couldn't block them.
Google intros CallJoy virtual customer service agent for SMBs  ZDNetCallJoy is a cloud-based phone agent and spam blocker that aims to help SMBs measure, automate and improve customer *service*.
Verizon Stops RoboCalls: Just The Facts  Digital Media SolutionsVerizon recently added additional cybersecurity measures to address robocalling and spam calls.
John Oliver Tackles Robocalls by Flooding FCC With Spam Calls  PCMagThe host of HBO's Last Week Tonight has come up with a new way to encourage FCC commissioners to take a harder stance on robocalls: by robocalling them.
Top 10 Best Android Apps — Call Blocking — July 2018  Android HeadlinesSpammy and malicious calls are a serious annoyance, and even a danger for some Android owners. Iffy calls can cost you your time, your sanity, and in some ...
New Apple patent suggests iPhones could warn against spam calls one day  The VergeA new Apple patent could finally give iPhone owners some relief from spam calls by automatically recognizing a fake call and warning users accordingly.
8 Best Android Call Blocker App List For 2018 | Filter Spam Calls  FossbytesMany third-party apps can shield your device from unwanted calls and also help you to recognize the unknown numbers. We have made the best Android call ...
Blocking spam calls with mobile apps - Nation  The Star OnlinePETALING JAYA: From telemarketers offering credit cards and insurance to criminal Macau scam syndicates, Malaysian mobile phone users are being hounded ...
How to stop robocalls — and even get some revenge  The Providence JournalRobocalls, those computer-generated shysters, are making some people stop answering the phone altogether. But a variety of apps and phone services can ...
Phone companies are promising major leaps forward in spam call blocking technology  Cleveland 19 NewsBoth AT&T and Verizon set to roll out anti-robocall efforts, with AT&T announcing a partnership with Comcast to develop a call authentication *service* and ...
Here’s How to Block Robocalls on iPhone, Android  Eurweb.comForbes has listed ways to get a handle on these robocalls, spam and scams in the new year...check it out the recommended tips.
A how-to guide to stop robocall spammers and exact revenge  The Mercury NewsBy Geoffrey A. Fowler | The Washington Post. “Call me, maybe?” is on the brink of becoming “Call me, never.” Robocalls, those computer-generated shysters, ...
Gmail now blocks an extra 100 million spam messages every day  SoftonicGoogle is winning the battle against spam 100 million emails at a time.
Five tips for blocking spam from your inbox  Popular ScienceFree yourself from junk emails! This five-point plan will banish spam to help you declutter your inbox.
Buckeye Broadband introduces robocall blocker for customers  Toledo BladeBuckeye Broadband has announced a new “robocall blocker” system available to its phone customers that it says will “eliminate telemarketers, political ...
Quickly block spam calls with Castle, the anti-robocall app  KnowTechieSpam callers are getting smarter. No longer is it just 1-800 numbers and random strings of numbers, it is your area code and prefix. Castle could help.
Verizon says they plan to block 'robocalls'  Fox 35 OrlandoIf you've been getting more "robocalls," or unsolicited calls on your cellphone, you're not alone.
The definitive guide to stopping robocalls on your mobile phone  Download.comHow to stamp out the annoying mobile calls with robocall-blocking software on your Android or iPhone.

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